I will pay for the following article Clash of the Titans: Coca Cola and Pepsi Cola. The work is to be 6 pages with three to five sources, with in-text citations and a reference page. A research hypothesis is a statement which is formulated by the researcher on the context of the research topic. It is the prediction of the outcome of a study. The research topic, in this case, is the war between Coca Cola and Pepsi and their respective market share in the beverage industry.
The core question which will be answered through this research paper is the respective market share of the giants and who enjoys more market share in comparison to the other.
In this context a hypothesis can be as follows:
H0 (Null hypothesis) – Coca-Cola holds more market share than Pepsi in the beverage sector.
H1- Coca-Cola does not hold more market share than Pepsi in the beverage sector and in-turn Pepsi holds more.
A theoretical literature review is the explanation of theories which are relevant to the topic. It tells about the theories which have been used in order to complete the assignment. A literature review includes Scholarly Articles, books and other sources like dissertations, conference proceedings, etc. which is relevant to the particular topic or the area of study. It provides a summary of the theories and the literature which has been exercised. The purpose is to provide an overview of the literature which got published earlier on the topic (Santa Cruz University Library, n.d.).The theories which have been used in this paper is’ Estimating Coke and Pepsi’s Price and Advertising Strategies’ by Amos Golan, Larry S. Karp, Jeffery M. Perloff. Apart from using this theory, there is an additional theory from where references have been taken ‘Coke vs. Pepsi: The Pioneers’ by Miss Cellania in Food and Drink Improbable Research.
A Contextual literature review is a summary of the sources which are used to complete the research process. The sources include books, electronic sources, journals, etc. A literature review is an essential part of the research work. A well-summarized literature review gives a nice blend of how the sources are being used in order to conduct the research. The secondary nature makes it a cost-effective technique. In this context of the research, it is expected that there will be vast need of literature like information of the Beverage industry, about soft drinks industry, numerical data of the market shares of Coca-Cola and Pepsi and information on their mutually related products.
The key source of the above-mentioned aspects will be books, previously done a research paper about the topic both online and offline and electronic sources like the company websites of the researched companies, online journals, and online newspapers may also help. However, the beverage sector is considered in this case but only the subsector of soft-drinks and packaged water segment will be considered. The only factors which will be considered are those which have a relevance to the topic. There is availability of a large number of books about the beverage industry and market share of the players belongs to this industry, but mainly the book titled ‘Technology and Employment in the food and drink industries: report for discussion at the Tripartite meeting on Technology and employment in the Food and Drink Industry’ by the International Labour Organization will be followed.
Research always suffers through the possibility of not accomplishing its task and reaching its desired objective if a proper methodology is not followed.