Which constructs had the greatest impact on the mothers’ intention to vaccinate their daughters?
1. The makers of HPV vaccine target mothers of girls ages 9 -14 in their ads. Brainstorm the attitudes/beliefs and subjective norms you think might influence mothers’ decisions about vaccinating their daughters against this STI. 2. Read the following article from Chapter 3, Pg 45: Askelson, N.M., Campo, S., Lowe, J.B., Smith, S., Dennis, L.K., & […]
