Differentiate between each of the following strategies: directional, adaptive, market entry, competitive. 1

Differentiate between each of the following strategies: directional, adaptive, market entry, competitive.
1

Question A

“Strategy Development” Please respond to the following:

Differentiate between each of the following strategies: directional, adaptive, market entry, competitive. Provide one example of each to support your response.

Question B

Provide one example of a specific value-added service, and demonstrate the fundamental manner in which the service in question would correspond to market entry or competitive strategy

______________________________________________________________________________

Discussion 2

Question A

Strategic Alternatives” Please respond to the following:

Analyze the concept of a cost leadership strategy. Determine two specific challenges of using a cost leadership strategy successfully in healthcare. Suggest two actions that management could take in order to mitigate these challenges.

Question B

Distinguish between vertical and horizontal integration. Provide one example of the successful implementation of each within a healthcare organization.

Discussion 3

Question A

“Strategic Choices” Please respond to the following:

Determine one key distinction between each of the following strategies: adaptive, market entry, and competitive. Provide one example of each strategy to support your response.

Question B

Examine the nature of a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Suggest the manner in which a SWOT could help a healthcare organization implement a market entry strategy.

Discussion 4

Question A

“Deciding on a Strategy” Please respond to the following:

Examine the concept of product life cycle analysis. Provide one example of the way in which this analysis can help an organization to determine whether to continue offering a specific service to the community it serves.

Question B

Determine two reasons why the Boston Consulting Group (BCG) portfolio analysis would be effective in developing a specific adaptive strategy for a healthcare organization. Provide a rationale for your position.

½- 1 page each discussion, double-spaced; 12 point, Times New Roman font; following APA requirements

References should be on a separate reference page, appropriately double-spaced, and organized alphabetically.


 

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Major points you want to make about the individual, the specific accomplishment/s of the individual, their contribution to changes in health care, healthcare systems, and/or social justice.

Major points you want to make about the individual, the specific accomplishment/s of the individual, their contribution to changes in health care, healthcare systems, and/or social justice.

. Select an historical nursing figure that interests you. Your interest might be related to the period of time in history that they lived, their particular field of interest, or their special accomplishments.
2. To learn more about this person you must complete a literature search. To accomplish this you may use the library data base: e.g. CINAHL Type in keyword and find 3-5 articles scholarly sources (books, articles, or professional website) published within the past 6 years. Websites must be from sponsoring professional organizations in nursing. Reference list and citations must be in APA format
3. Write an outline to follow. Here are the general categories to help you organize your thoughts:
a. General introduction of the individual and the area of interest or particular accomplishment that you plan to discuss
b. The purpose of the paper, clearly state what you intent to accomplish through this paper
c. The body of the paper (middle) includes:
i. Major points you want to make about the individual, the specific accomplishment/s of the individual, their contribution to changes in health care, healthcare systems, and/or social justice. Be sure that each point is supported by the literature and referenced using APA format.
ii. Your reflection of the impact of this person on your perception of nursing particularly new ideas related to your role as a nurse.
iii. Examine your values and beliefs in relation to those of the historical leader or theorist, any similarities in nursing metaparadigm, and implications for nursing practice How are the similar? Why did you choose him/her?
d. The conclusion: A summary of your main points
4. You must use APA format
5. Make sure that you include
a. A title page
b. A running head
c. Page numbers
d. Citations in the body of your paper to avoid plagiarism
e. A reference list.


 

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Reflect on whether or not the patient is attempting to compensate for a medical issue and thus creating a deficiency or excess in his or her diet

Reflect on whether or not the patient is attempting to compensate for a medical issue and thus creating a deficiency or excess in his or her diet

Resources: Flaherty, E., & Resnick, B. (Eds.). (2014). Geriatric nursing review syllabus: A core curriculum in advanced practice geriatric nursing (4th ed.). New York, NY: American Geriatrics Society. Geriatric patients have many nutritional and hydration concerns that impact their health and ability to acquire sufficient nutrients. Advanced practice nurses evaluating these patients must be able to account for all barriers that prevent elders from obtaining adequate nutrition, including medical conditions, transportation, finances, physiologic changes, and functional abilities. When evaluating patients, it is important to consider how they eat, what their diet consists of, and whether they have any special dietary needs that are not being met. Assessment tools, such as the Lawton Instrumental Activities of Daily Living (IADL) Scale, are an integral part of this evaluation process as they help providers identify potential obstacles for patients. In this Discussion, you assess a patient at your current practicum site and consider strategies for improving any nutrition or hydration issues.To prepare:Review this week’s media presentation, as well as Chapters 28 and 29 of the Flaherty and Resnick text.Assess a patient using tools for inpatient and long-term patient care, such as the Lawton IADL Scale.Note: You should coordinate this opportunity with the Preceptor at your practicum site.Consider whether nutrition and/or hydration might be impacted by the patient’s functional abilities. Reflect on whether the patient is able to go out and get food to eat, cook meals, safely use the stove, etc.Consider the patient’s diet and whether they have any special dietary needs due to medical conditions, such as congestive heart failure, end-stage kidney disease, diabetes, oral health issues, etc. Reflect on whether or not the patient is attempting to compensate for a medical issue and thus creating a deficiency or excess in his or her diet.Based on your patient assessment, think about strategies for improving any nutrition issues that might have presented (e.g., nutritional supplements, community resources such as Meals on Wheels, referral to a nutritionist or dietician, etc.).By Day 3Post a description of the patient assessment you performed using a tool for inpatient and long-term patient care, such as the Lawton IADL Scale. Explain whether nutrition and/or hydration might be impacted by the patient’s functional abilities. Then, describe the patient’s diet and whether he or she has any special dietary needs due to medical conditions. Address whether or not the patient is attempting to compensate for a medical issue and thus creating a deficiency or excess in his or her diet. Finally, explain strategies for improving any nutrition issues that might present during the patient assessment. **Please use at least to references and site within the paper in apa format


 

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Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. Assignment 2: A New Marketing Opportunity

Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO.
Assignment 2: A New Marketing Opportunity

The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.

1) Read the following two articles:

Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article.
Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17. Click here to read the article.
2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.

In a separate 6- to 7-page Microsoft Word document

3) Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted?

4) Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following:

The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer.
How either or both of the opportunities compliment or conflict with the organization’s current marketing strategy.
What recommendations you would make to the CEO concerning the two proposals.
By Tuesday, July 11, 2017, submit your paper to the W5: Assignment 2 Dropbox.

Save your document as SUO_HCM3006_W5_A2_LastName_FirstInitial.doc.

Assignment 2 Grading Criteria
Maximum Points
Compiled two marketing proposals based on the marketing strategies outlined.
30
Analyzed the opportunities available to the organization by marketing healthcare services to the mature marketplace.
40
Analyzed the opportunities available to the organization by marketing healthcare services to the international consumer.
40
Discussed how the opportunities compliment or conflict with the organization’s current marketing strategy.
50
Stated recommendations to the CEO concerning the two proposals.


 

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