Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale.

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Please respond to the following: “Marketing Strategy and Planning Tools”

  • Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale.
  • Evaluate the value of Michael Porter’s Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter’s Value Chain Model that apply within a health care organization with which you are familiar.

Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.

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Please respond to the following: “Generic Strategies and Balanced scored Card”

  • Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.
  • Assess the degree of guidance provided by Kaplan and Norton’s Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two (2) specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familiar.

Reply Quote

What does the video describe as the final electron acceptor in the electron transport chain?

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PHYSICAL AND CHEMICAL CONTROL OF GROWTH AND VIABILITY

Case Assignment

In the Module 2 Case Assignment you will explore bacterial growth and methods used to measure and control the growth of microbes. After you have read the information on the Home page, answer the following questions:

  1. Review the video on metabolism again from the Module Overview. Where is metabolism being accomplished in the human cell? Be specific and include a brief description of the organelle being described.  Does a human cell accomplish aerobic or anaerobic metabolism?
  2. What does the video describe as the final electron acceptor in the electron transport chain?
  3. Using the dichotomous key linked to the term identify, which organisms in the first frame of the video have been described in previous module materials?

Now choose a pathogenic bacterium to discuss and find the antibiotic that can be used to control it. Use this link to Antibiotic Modes of Action to learn more about how antibiotics work and to identify the appropriate antibiotic for your chosen pathogen.  Use the following format to write this section of your Case Assignment:

Introduction

Include the growth requirements and phenotypic characteristics of your pathogenic bacteria.  Refer to the dichotomous keys, growth patterns, and the CDC website to properly discuss these phenotypic descriptions of your pathogen.

Body Paragraph 1

Is this bacteria ONLY pathogenic or does it reside as a normal part of the Human Microbiome?  If it is also a nonpathogenic resident microbe, what conditions create the pathogenic state?  (We use the term “opportunistic pathogen” to describe this type of pathogen).

Body Paragraph 2

Describe the mode of action of the antibiotic class used to control this bacterium. Use the information you gathered from answering questions 1-3 about human cell metabolism to explain how antibiotics are specifically effective only against bacteria (while leaving human cells unharmed).

Conclusion

Summarize the topics you described and explain how the characteristics of your pathogen can be used to control it.

Assignment Expectations

Format

TUI encourages all students to comply with APA style and format guidelines for proper citation of references.  Use the formatting in your Background page as a model.

Scholarly Content                  

Your case assignments are considered scholarly works. Your final work should include peer reviewed (scholarly) sources.  Please use the formatting demonstrated in your Background section to cite the tutorials and readings from the Overview.

Please keep in mind that you should not use sources such as “Answers.com” or “Wikipedia” or “Wikianswers.”  None of these are scholarly sources and they can be “modified” by any registered user which makes them unreliable.

Appropriate Headings and Paper Flow

Remember that you are preparing a formal academic paper. Your paper should make use of appropriate headings and subheadings.  You should not cut and paste the questions posed and answer them like a “Question and Answer” session.  Your finished paper should read like an academic paper. Upload your final word document to the case assignment dropbox.

How would you define quorum sensing in bacteria?

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PHYSICAL AND CHEMICAL CONTROL OF GROWTH AND VIABILITY

Overview

Bacteria can talk to each other via molecules they produce themselves. In this way, bacteria can synchronize together and function as one large unit or colony. The phenomenon is called quorum sensing, and is important to bacterial metabolism, growth and virulence. Watch the following video on “How Bacteria Talk”, then read the link below on “Quorum Sensing” to learn more.

Bassler, B.(2009). How Bacteria “talk”. Accessed at http://www.ted.com/talks/bonnie_bassler_on_how_bacteria_communicate#t-1038504 on September 14, 2016.

What is Quorum Sensing? Accessed at https://www.nottingham.ac.uk/quorum/what.htm  on September 14, 2016.

Instructions

Prepare a 2- to 3-page paper in which you address the following questions:

  1. How would you define quorum sensing in bacteria?
  2. How can quorum sensing improve nutrient delivery to bacteria?
  3. Not all bacterial relationships are harmful like the example Dr. Bassler gave for the squid and bacterial bioluminescence. Describe an example of a microbial relationship in the human body that is beneficial. Which body system is involved (intestinal tract, skin, etc.)? Which bacterial species is involved? How is it beneficial for both the bacterium and host?
  4. What does the concept of quorum sensing mean for virulence and disease in humans?
  5. Based on Dr. Bassler’s research on quorum sensing, what might the “next generation” of antibiotics look like? How might they work?

SLP Assignment Expectations

Format

TUI encourages all students to comply with APA style and format guidelines for proper citation of references.  Use the formatting in your Background page as a model.

Scholarly Content                  

Your SLP assignment is considered a scholarly work. Your final work should include peer reviewed (scholarly) sources.  Please use the formatting demonstrated in your Background section to cite the tutorials and readings from the Overview.

Please keep in mind that you should not use sources such as “Answers.com” or “Wikipedia” or “Wikianswers.”  None of these are scholarly sources and they can be “modified” by any registered user which makes them unreliable.

Appropriate Headings and Paper Flow

Remember that you are preparing a formal academic paper. Your paper should make use of appropriate headings and subheadings.  You should not cut and paste the questions posed and answer them like a “Question and Answer” session.  Your finished paper should read like an academic paper. Upload your final word document to the SLP assignment dropbox.