Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.

  • Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
  • Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.

List the different strategies that they plan to or have already utilized to inform/lobby legislators (e-mail campaign, on-sight lobby, testimony, protest etc.) 5 •List and describe any non-legislative strategies that were utilized to support the initiatives 

Week 7: Signature Assignment Group Presentations

Web Page          Task: View this topic    Summary: Applying the principles from the Nursing Leadership and Health Policy learning modules students will explore the role of the Registered Nurse Leader in policy advocacy.  Group of 6 students will create a policy challenge presentation with focus on Collaboration. All members must participate to earn points.

Directions: 1.Interview a leader from a professional Nursing organization to collect ideas for the project.

2.Utilize your readings, research and resources to build the content. This should be a collaborative, team process.

3.Each group will utilize the Google Slides or Prezi to create a presentation to provide an overview of a grassroots policy challenges (present or past) that the identified organization supports, it can be a local, state or federal policy issue. 4.Each presentation should be between 8-10 minutes in length and will be followed by 5 min of Q&A by the audience. Each presentation is to include (but is not limited to):

•Brief description of the policy challenge the team has chosen and the Nursing Association that was identified. •Describe the “Agenda” for the identified policy challenge. Include how the policy issue was identified, (did they complete a review of the literature? did they do an environmental scan, SWOT analysis etc.) •Brief description of all key stakeholders (those who will be affected and those who can effect change), Interest groups, Opposition groups/individuals, Coalitions. •List the different strategies that they plan to or have already utilized to inform/lobby legislators (e-mail campaign, on-sight lobby, testimony, protest etc.) 5 •List and describe any non-legislative strategies that were utilized to support the initiatives 

6•Describe where this policy challenge is in the legislative process and the implications for the future.

Describe the organization you selected and the general services that would be offered to Medicare patients.

ban and rural health care organizations throughout the industry are working together to coordinate care for Medicare patients. Accountable Care Organization (ACO) programs were established by the Centers for Medicare and Medicaid Services to help facilitate this cooperation.

Select a type of health care organization that would accept Medicare patients (e.g., family practice, hospital, urgent care, or nursing home).

Write a 700- to 1,050-word executive summary that discusses the purpose of joining an ACO and the funding available through one. Include the following:

  • Describe the organization you selected and the general services that would be offered to Medicare patients.
  • Describe the types of ACOs recognized by the Centers for Medicare and Medicaid Services.
  • Evaluate industry dynamics that would influence your organization’s decision to participate in an ACO.
  • Identify the steps needed to participate in an ACO.
  • Justify participation in an ACO for your organization.

Cite 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines

Summarize what you learned about applications that use ICNP and approaches to implementation.

Go to www.icfresearchbranch.org (Links to an external site.)Links to an external site. and

  1. Browse ICF and ICF-CY codes to increase familiarity.
  2. Learn more about how ICF core sets are developed and download ICF Core Sets of Interest.
  3. Complete the ICF E-Learning Tool and then complete the “ICF Progress Test” to test your knowledge.
  4. Review ICF case studies.
  5. Explore ICF-based documentation.
  6. Read ICF Research Branch newsletters.

Visit the ICF Research Branch site and search for spinal cord case studies here: https://www.icfresearchbranch.org/search?q=spinal+cord&Search= (Links to an external site.)Links to an external site..

This site provides 20 case studies on the utilization of the ICF related to spinal cord injury. Choose a case study that interests you (for example, health behavior, sports in rehabilitation), and read it. After you read the case study, think about (and share with the class) how you could apply what you learned in the case study to a different population or setting.

Chapter 12 Application Exercises 1 and 2

  1. Read “Selecting a Standardized Terminology for the Electronic Health Record that Reveals the Impact of Nursing on Patient Care” at http://www.ojni.org/12_2/lundberg.pdf (Links to an external site.)Links to an external site.. Review the article and write a paper summarizing the main points made by the authors with regard to the benefits of selecting their system for the EHR.
  2. Review the ICNP Technical Implementation Guide found at http://www.icn.ch/images/stories/documents/publications/free_publications/ICNP_Technical_Implementation_Guide.pdf (Links to an external site.)Links to an external site.. Summarize what you learned about applications that use ICNP and approaches to implementation.

Assignment Guidelines

  • You have the choice to write a two-page paper, double spaced, or create a multimedia presentation