Develop a Brand Marketing Plan for a New Product / Service.Demonstrate a comprehensive and detailed understanding of the relevant literature; and an ability to synthesise the issues raised by the authors.

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Develop a Brand Marketing Plan for a New Product / Service.Demonstrate a comprehensive and detailed understanding of the relevant literature; and an ability to synthesise the issues raised by the authors.
Background

Choose 1 company from any of the industries listed below as the base of your assignment.

-Cosmetic Beauty Industry
-Fast moving consumer good (FMCG) industry
-Leisure industry (Spa, Hotels etc.)

You have been appointed as the Brand Marketing consultant for the company. Its Managing Director has asked you to address the following Task:

REQUIRED

Think of New Brand/Product / Service Idea for your selected Company. It can apply a totally new brand for the new product / service to the marketplace; OR a Brand Extension (Category extension).

Develop a Brand Marketing Plan for the new product / service. Your Brand Marketing Plan may include the following aspects:

?Brand audit situation analysis
?marketing mix & creatives
? Brand identity (explained Rationale and Creatives), brand image, brand associations, brand personality, Brand Concept Map
?Implementation & Execution

YOU MUST
?At least 15 MUST be academic journal articles.

?Incorporate 1-2 real-world examples to support your Lit Review and your background/context section.

?Keep focused. Use the Literature Reviewed to make recommendations for your new Brand/Product discussed on your Brand Plan.

NOTE
In this essay you should:

?Demonstrate a comprehensive and detailed understanding of the relevant literature; and an ability to synthesise the issues raised by the authors.
?Display highly developed skills of analysis and critical evaluation
?Demonstrate an ability to integrate theory and practice in an innovative/original manner.

 

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Select and describe at a high-level two different healthcare organizations, describe the different organizational theories used by these organizations.

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Select and describe at a high-level two different healthcare organizations, describe the different organizational theories used by these organizations.

Using the module readings, the Argosy University online library resources, and the Internet, complete the following:

Select and describe at a high-level two different healthcare organizations. They may be competitors, providers in different countries, providers of different types of services, or hypothetical providers.
Describe the different organizational theories used by these organizations.
Explain the similarities and differences between the two organizations in the following areas:
Use of teams
Dealing with conflict
Commitment to diversity
Quality management
Human resources recruitment
Training and development
Leadership techniques used by senior executives
Change planning, development, and implementation
Risk management and ethical issues
Analyze the factors that have shaped the organizations in terms of policy, funding, and regulation.
Clarify the differences between organizational theory, organizational development, and human resources management in healthcare.
Describe the differences in management of core functions (i.e., operations, financial, marketing, and human resources).
Analyze the ways in which each organization overcomes barriers to the change.
Analyze the common characteristics of successful teams and potential barriers.
Determine the areas where both organizations could make improvements to optimize their performance.
Write a 10-page report in Word format and utilize 6–8 scholarly resources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Apply APA standards to citation of sources.

 

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ANALYZE THE DIFFERENT CULTURES THIS PRODUCT WILL APPEAL TO AND MAKE RECOMMENDATIONS ON WHICH THREE (3) WOULD BE THE BEST CHOICE.

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ANALYZE THE DIFFERENT CULTURES THIS PRODUCT WILL APPEAL TO AND MAKE RECOMMENDATIONS ON WHICH THREE (3) WOULD BE THE BEST CHOICE.

For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drugstores, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drugstores. You have been tasked with a consumer behavior analysis to help make marketing decisions.

Write a four to five (4-5) page paper in which you:
1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice.
3. Decide which microcultures and additional demographics should be targeted.
4. Suggest ways to utilize group influence in the marketing of the product.
5. Create a plan to address need recognition, search behavior, and getting the product into the consumers’ consideration set.

 

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Is there any potential for addictive and substance use disorders to mimic and co-occur with a variety of medical and psychological disorders?

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Is there any potential for addictive and substance use disorders to mimic and co-occur with a variety of medical and psychological disorders?

i need someon do my homwork
Running head: ADDICTION COUNSELING.

6

ADDICTION COUNSELING.

Addiction Counseling

Student Name

Institutional Affiliation

3. Can you tell me tests and assessments are utilized specifically to addiction counseling?

Counseling of alcohol and other substance abuse begins with assessments and tests. The primary purpose of these tests and examinations is for the determination of whether an individual has an addiction or not. Any information received by the counseling professionals should be kept confidential and used for offering assistance regarding better treatment and counseling only. Assessment can take the form of physical examinations and questionnaires. The questionnaires are standardized and ask questions concerning the current alcohol and substance use, behavior patterns, addiction effects, symptoms, health history and treatment history. The assessor typically takes notes, however, as mentioned earlier, such information is strictly confidential between the reviewer and the victim.

Psychological screening, urine tests, blood tests, hair sample tests among others are some of the criteria used for addiction counseling. Psychologists administer psychological testing on patients and ask questions about the victim’s drug use. Based on the responses, the counselor can analyze the honesty of the patient. Blood tests identify a commonly used drug in the bloodstream for advanced users. Mostly used to detect alcoholic addiction. Urine tests, on the other hand, is also used but it does not discriminate habitual users from occasional users. Therapists also utilize hair sample tests in their assessments. Metabolites of commonly abused substances are left in the victim’s hair, and this is helpful to the assessors.

5. How do you assess for symptoms of psychoactive substance toxicity, intoxication, and withdrawal?

The intoxication, withdrawal and toxicity symptoms of psychoactive substances are evaluated by checking on the conscious levels that change from drowsiness to stupors and finally to a comma. Additional signs are the respiratory rate that is depressed, and pinpoint pupils. Some cases report morbidity that is as a result of heroin overdose. Cyanosis, bradycardia, hypothermia, and hypotension are also symptoms arising from toxicity, intoxication, and withdrawal.

6. What treatment strategies do you offer clients in reducing the persisting adverse effects of substance use, abuse, dependence, and addictive disorders?

The treatment of substance abuse tends to be the most cost-effective method of improving drug abusers’ health, reduction of addiction and relieve of the ever-disturbing burden of costs related to healthcare. Treatment helps the users quit drugs and become productive individuals in the society. Drugs and other substance addiction are likened to chronic diseases such as diabetes, hypertension among others because for its treatment to be successful, permanent behavior change is required. The primary treatment strategies used to reduce substance abuse and dependence include family-based treatment, this lowers the chances of intergenerational substance abuse cycle. Rehabilitation is also another standard approach used for alcohol addiction. Recovery involves week to week drug testing, group sessions and counseling that helps in educating the victims about substance use.

7. Can you describe the roles and settings of addiction counselors?

Just from the implication of the name, addiction counselors are obliged with the role of helping substance users overcome dependency and addiction to drugs. Addiction counselors get involved right from intake settings or intervention. It is at this point that they determine the severity of addiction including additional detraction circumstances to improve the recovery process. The counselors educate individuals on ways to change their behaviors in an attempt to make a full recovery. They develop plans of action to specific victims according to different situations. Other roles include meeting clients for evaluation of substance and health problems, identification of issues and plans of treatment, provision of progress and any update reports, meeting other members of the family of victims to provide support and guidance.

 

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