How are these initiatives individually and collectively addressing the emerging priorities from a health care and public health standpoint?

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HOW ARE THESE INITIATIVES INDIVIDUALLY AND COLLECTIVELY ADDRESSING THE EMERGING PRIORITIES FROM A HEALTH CARE AND PUBLIC HEALTH STANDPOINT?

 

In 21st Century health care, the work of a Health Educator is in high demand. We are not only responsible for identifying priority populations and creating opportunities for health promotion and disease prevention, but we are also charged with designing, implementing, and managing programs to address emerging health issues. There are three emerging priorities, in particular, that are of significant importance: worksite wellness, health disparities, and environmental health. Review each of the Center for Disease Control and Prevention’s initiatives below and answer the following questions in a comprehensive manner:

1. How are these initiatives individually and collectively addressing the emerging priorities from a health care and public health standpoint?

2. How were the initiatives designed to meet the needs of the priority population?

3. What strategies and methods worked best for each priority population?

4. What successes have they experienced in designing and developing each program?

5. What is the role of the Health Educator in implementing and managing such initiatives? What challenges do you foresee in implementing and managing these initiatives?

6. What overall impact do you think these initiatives will have on the health and safety of our communities?

Why it is important for marketing to be aligned with strategic planning?

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CREATE A GRAPHIC REPRESENTATION OF THE STRATEGIC-PLANNING PROCESS IN A HEALTH CARE ORGANIZATION.

At the beginning of this course, you developed a graphic representation of the strategic-planning process. How has your understanding of this process grown? For this Application Assignment, you will integrate ideas and perspectives presented throughout this course as you expand upon your initial graphic. Prepare for this Application Assignment as follows: What insights have you gained about the strategic planning process throughout this course? Consider the following questions: What new insights about the internal and external factors that influence strategic planning have you gained? What are the key elements of strategy formulation? How do organizations translate their strategic objectives into operational realities? What factors contribute to successful implementation or create barriers that need to be addressed? Why it is important for marketing to be aligned with strategic planning? Why is it important to have the monitoring and evaluation criteria in mind throughout the strategic planning process? How has your awareness of the relationships and connections among various aspects of strategic planning grown? What insights gained throughout this Master of Healthcare Administration program do you think should be incorporated? Revisit the graphic representation of the strategic-planning process you created for the Week 1 Application. How would you revise your assessment of the strategic-planning cycle in light of what you have learned throughout this course? What recommendations do you now have for creating a strategic-planning process that is flexible yet sets the long-term direction for an organization? Then write a 2- to 3-page paper that addresses the following: Create a graphic representation of the strategic-planning process in a health care organization. (This may be a revised version of your Week 1 Application Assignment.) Describe in writing any elements of the strategic-planning process that you are not able to capture in your graphic representation. Describe how your view of the strategic-planning process has grown, including one or more key insights that will guide your future work in health care organizations.

What makes a health care product or service stand out from its competitors?

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DESCRIBE THE ETHICAL RESPONSIBILITIES THAT YOU BELIEVE SHOULD GUIDE HEALTH CARE LEADERS AS THEY ENGAGE IN VARIOUS ASPECTS OF MARKETING.

 
What makes a health care product or service stand out from its competitors? Perhaps you recognize the advertising slogans below:
“Tylenol: The pain reliever hospitals use most”
“Walgreens: The Pharmacy America Trusts”
“Merck: Where patients come first”
“The More You Know, The More You Trust Bayer.
Take it for Pain. Take it for Life”
“Pfizer:Working for a healthier world”
“GlaxoSmithKline: Do more, feel better, live longer”
Advertising slogans can be an effective way to differentiate oneself in a competitive marketplace. In addition, today’s organizations use a variety of means to promote their products and services. For this Discussion, you will research and analyze aspects of an organization’s promotional strategies.
 
Prepare for this Discussion as follows:
 
This week’s media segment, “Strategic Planning in Action: Good Samaritan Hospital of Maryland” presents some of the promotion strategies employed for the JointExperience and The Spine Center at that hospital. Consider how the information presented in this media segment relates to the concepts and ideas presented in last week’s media segment, as well as the text chapters, particularly Chapters 11 and 12.
Select a different health care organization, product, or service of interest to you. Conduct research on your own to identify one or more examples that demonstrate use of promotional strategies. For instance, you may examine television commercials and newspaper ads for a local physician practice, or a website designed to promote a medical device.
 
Analyze the effectiveness of these promotional strategies. Consider who the target market might be, and why these strategies might have been chosen. What could you surmise about the organization’s strategic priorities? Be prepared to support your rationale.
Devise at least one recommendation for improving upon or adding to the promotion strategies.
 
As you do this, reflect on the ethical considerations involved in promotion. What ethical responsibilities should guide health care leaders as they engage in various aspects of marketing?
 
Response to the following:
 
In the first line of your posting, identify the organization, product, or service you have selected. Provide a brief description of one or more examples of promotional strategies. If possible, include a web link or other attachment to allow others to view the source(s). 
Analyze each example of a promotional strategy. Explain why you think each is—or isn’t—e ffective. Describe who you think the target market is, and the potential connections between these promotional strategies and the strategic priorities of that organization. Be sure to provide your rationale.
Provide at least one recommendation for how you would improve upon or expand these promotional strategies.
Describe the ethical responsibilities that you believe should guide health care leaders as they engage in various aspects of marketing.

Analyze the distinction between customer satisfaction and customer loyalty

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WHY ARE CUSTOMER SATISFACTION SURVEYS IMPORTANT FOR HEALTH CARE ORGANIZATIONS?

Prepare for this Application as follows:
For Section One: Marketing Research
Review the instructions for Chapter 6 Problem 6 on page 228 of Essentials of Health Care Marketing. In addition to considering how you will answer this problem, think about the marketing-research process. What elements of the marketing-research process described in Chapter 5 of the text would you recommend the organization apply in this scenario?
For Section Two: Customer Loyalty
Consider the following statement: “ Although it is obvious that dissatisfied customers will certainly switch, it has been found that even satisfied customers will switch providers or suppliers. Satisfaction in and of itself is not sufficient” (Berkowitz, 2011, p. 236). With this in mind, think about the following questions:
Why are customer satisfaction surveys important for health care organizations?
What is the difference between customer satisfaction and customer loyalty?
How would you assess customer loyalty?
Why would this distinction be important for a health care organization as it considers its financial investments in marketing strategies? What implications does this have in terms of attracting new customers versus retaining customers?
What is the purpose of organizational branding?
Then write a 2- to 3-page paper that addresses the following:
 
Section One: Marketing Research
Answer the questions for Chapter 6 Problem 6 on page 228 of Essentials of Health Care Marketing. In addition, explain the types of additional marketing research you would recommend the organization conduct given this scenario.
Section Two: Customer Loyalty
Analyze the distinction between customer satisfaction and customer loyalty. Also evaluate the significance of organizational branding and other aspects of marketing described in this week’s Learning Resources. Explain how they relate to customer loyalty.