EXPLAIN HOW YOUR PERSONAL CHARACTERISTICS AS WELL AS SOCIOCULTURAL DIMENSIONS INFLUENCE THE CHOICES YOU MAKE AS A HEALTH CARE CONSUMER

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. EXPLAIN HOW YOUR PERSONAL CHARACTERISTICS AS WELL AS SOCIOCULTURAL DIMENSIONS INFLUENCE THE CHOICES YOU MAKE AS A HEALTH CARE CONSUMER

 
What motivates consumers to make the decisions they do? How do health care organizations market to specific groups of consumers? In this Discussion, you will explore these questions and the connection between them.
Prepare for this Discussion as follows:
 
Review Exhibit 4-6 “The Traditional Family Life Cycle” on page 144 in Essentials of Health Care Marketing. Then, look at Figure 4-6 “The Modernized Family Life Cycle” on page 145 of this text. In addition, you may have additional modifications to these two diagrams that you would like to make based on contemporary conceptions of individuals and families. Where would you place yourself in a contemporary life cycle?  (REY IF POSSIBLE, SEND ME YOUR PERSONAL EMAIL ADDRESS THAT WAY I CAN SCAN AND SEND THE PAGES TO YOU –OR- YOU CAN FIND THEM ONLINE, EITHER OR IS FINE WITH ME)
With this in mind, consider what is important to you as a health care consumer. Reflect on insights from the Learning Resources regarding buyer behavior and think about various sociocultural influences that may affect your choices. How do you think decision-making sequences might differ for you as opposed to a selection of other consumer types ?
Next, change your perspective from one of a consumer to one of a provider. Bring to mind an actual health care organization that offers a particular product or service of interest to you. Suppose this organization wanted to appeal to you as a consumer. How would you expect this organization to apply the information on market segmentation presented in Chapter 6 of the text? What elements of product strategy outlined in Chapter 8 of the text are relevant for the product or service you have selected?

Identify a health care organization with which you are familiar and/or for which a significant amount of information is available online.

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IDENTIFY A HEALTH CARE ORGANIZATION WITH WHICH YOU ARE FAMILIAR AND/OR FOR WHICH A SIGNIFICANT AMOUNT OF INFORMATION IS AVAILABLE ONLINE.

Application: Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
 
This week’s Learning Resources examine how organizations conduct internal and external assessments for strategic planning. Although these resources use differing terminology, the overarching focus of this week is on how an organization assesses its own strengths and weaknesses as well as on the opportunities and threats in the environment in which it operates. For this Application Assignment, you will conduct a short analysis of a particular health care organization. You will not have access to as much information as you would if you were fully engaged in this process for an organization, but this assignment will give you an opportunity to apply key principles and generate questions for further exploration.
 
Prepare for this Application Assignment as follows:
Identify a health care organization with which you are familiar and/or for which a significant amount of information is available online.
 
With this organization in mind, review the information presented in this week’s media segment and the chapters of the course texts.
 
Then, research and analyze the organization as follows:
 
What are the mission, vision, and values of this organization? What have you learned about the importance and function of an organization’s mission, vision, and values?
 
Gather data on these three aspects of the organization:
 
Historical financial performance
Major resources and competencies
Internal value chain of the organization
 
Based on this abbreviated internal assessment (as indicated above), what do you think are this organization’s most significant strengths and weaknesses?
 
Examine information about the community in which this organization operates, and the various external factors identified in the Learning Resources. These include economics, demographics, competitors, and other factors.
 
Based on this abbreviated external assessment (as indicated above), what do you think are the most significant opportunities and threats for this organization?
 
After you have concluded your research and analysis, consider what additional information you would need in order to conduct more complete internal and external assessments.
Write  2-page paper that addresses the following:
 
Analyze the mission, vision, and values of the organization you have selected.
 
Describe significant strengths, weaknesses, opportunities, and threats for the organization. Be sure to provide your rationale.

Explain why health care is important—from your personal perspective, as well as from a societal perspective.

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EXPLAIN WHY HEALTH CARE IS IMPORTANT—FROM YOUR PERSONAL PERSPECTIVE, AS WELL AS FROM A SOCIETAL PERSPECTIVE.

Reflect on the influence and effect of health care in your life. What questions or concerns have you developed about health care delivery in the United States? Think about your experiences in one or more of the following roles:
 

  • Patient/consumer
  • Friend or family member
  • Health services professional
  • Member of your local, national, and global communities

 
With these thoughts in mind, review this week’s Learning Resources. Consider the following questions:

  • Why is health care such an important field? (Consider this question from your personal perspective, as well as from a societal perspective.)
  • What health care issues or challenges do you think are particularly significant?
  • What is it about the U.S. health care delivery system that creates or contributes to these issues/challenges?
  • What implications could these issues/challenges have for health care administrators?

 

  • Explain why health care is important—from your personal perspective, as well as from a societal perspective.
  • Describe and analyze one or more significant issues or challenges related to health care delivery, and explain potential implications for health care administrators.

 
Note: Formulate this Discussion posting as one cohesive response that integrates information related to both of the bullet points above.
APA STYLE…  2-4 SOURCES… 350 WORD

Are data collection and reporting processes well established and documented?

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Family Clinic Medical Practice
In order to apply technology to a process, the process must be thoroughly understood and models are used for this purpose. The model also supports business process analysis and redesign when the process is deemed to be inefficient or ineffective. In addition, models are used to design the “to-be” process that describes the desired end state after the technology solution is developed.
In the Step 1 document, under“Assess Your Current Practice,” you will see the following questions to be answered:

  • Are administrative processes organized, efficient, and well documented?
  • Are clinical workflows efficient, clearly mapped out, and understood by all staff?
  • Are data collection and reporting processes well established and documented?

In the Step 2 document, read the section “Clarify and Prioritize” and the first two steps under “Steps in the Planning Process.” These sections demonstrate how process review, mapping and improvement fit with the selection of an EHR System, and are the standard starting point for EHR implementation.
For your Stage 1 Project for the Case Study, you will select a process used at the UMUC Family Clinic that needs to be improved. Then, you will create a model of a current process that defines in detail the steps in the process as they are done today. to aid in the analysis of the problem. Then, you will create a model of the proposed new process, as it will be performed after an EHR system (IT solution) is implemented. To ensure you select a process that will be related to an EHR system implementation, refer to the“Certification Criteria” in Content>Course Resources, particularly sections a and b.
Be sure to read the instructions for the remaining projects in this Case Study (Stages 2-4) to get an understanding of the future projects that build on the proposed solution and to help you in deciding upon your process.