How were the principles of persuasion studied?

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An environmental organization would like to film a pro-recycling public service announcement and have brought you on as a consultant to help them better understand the principles of persuasion..PSAAn

An environmental organization would like to film a pro-recycling public service announcement and have brought you on as a consultant to help them better understand the principles of persuasion..PSA
An environmental organization would like to film a pro-recycling public service announcement and have brought you on as a consultant to help them better understand the principles of persuasion and how they should be applied in this PSA. As part of your presentation to the organization you will need to educate them on the principles of persuasion (using what has been learned through previous research) that will need to be applied to their PSA.
By the due date assigned, you should create a PowerPoint presentation.
In the first 4 to 6 slides of your presentation you will need to:

  • Summarize at least two previous research studies on persuasion.
  • How were the principles of persuasion studied?
  • Was the research valid? Why or why not?
  • What was learned through these studies that can be applied to the creation of the above PSA?

In your next 6 to 10 slides you will incorporate all you have learned about the art of persuasion to create your own PSA PowerPoint presentation to present to this organization that they will use to guide the filming of their video.
In this presentation you will need to:

  • Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.
  • Use at least two primary principles of persuasion within this presentation.
  • In the final slide outline which two or more principles were used and why they were a good fit for this PSA.

Your total presentation should be a minimum of 10 to 16 slides (not including your title and reference slides). For your project you will need to be creative in the use of your graphics and fonts in addition to discussing and applying the principles of persuasion.
For this assignment, please use your text book along with additional resources from the Argosy Library.
Suggested additional resources:

  • Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 51, 539-570.
  • Cialdini, R.B. & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621.
  • Schwarz, N. (1998). Warmer and more social: Recent developments in cognitive social psychology. Annual Review of Sociology, 24, 239-264.
  • Cialdini, R.B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science. 105-109.

Can you suggest how the analysis of a person-centered questionnaire might identify the discrimination value of each question?

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This page automatically marks posts as read as you scroll.Adjust automatic marking as reading settingThe concept of levels of measurement is not as difficult to understand as may seem. There are times

Part I:
The concept of levels of measurement is not as difficult to understand as may seem. There are times when you want to measure what the relationship between two variables is when one is a category. Political affiliation can be a category of interest with Republican, Democrat, and Independent as possible classifications. The researcher might be interested in how political affiliation relates to views on taxes. Another level is used for when we want to rank order characteristics or responses. A standard comparison is the rank order of a group of employees based on a paper-and-pencil test compared to the rank order of the same employees based on a supervisor’s ratings. The third level involves a continuous measure where there is no zero point. The measure of intelligence is a good example. By definition, there is no such thing as zero intelligence. However, at times, my brother has come close.
Although survey items with a choice on a scale (such as from 1 to 7) for a response are used as continuous measures, they can be used for any of the four levels of measurement scale. Which do you think is the most appropriate and why?

  1. Cite any sources in APA format.
  2. Support reasoning with research and examples.

Part II:
Measurements Scales
Nominal Scale: It is a type of measurement where numbers are used as labels but with no quantitative value (Garger, 2010). Data is normally grouped into categories then assigned certain numbers as name tags.  For example, individuals may be classified as male and female where 1 may be used to signify male while 2 signifies female. The numbers 1 and 2, in this case, have no inherent value with respect to magnitude but are used merely as names. Parametric data analyses group means while nonparametric data analyses group median. Therefore, after data is subjected to nominal scale measurement, it becomes easy to compute its mean and median.
Ordinal Scale: This is a measurement scale where data is first grouped into categories, then assigned different numbers which have different meanings but have characteristics of either greater or lesser than (Garger, 2010). Variables are measured in terms of magnitude or ranks. For example, a researcher might ask doctors to rate five types of malaria drugs in order of preference using a scale of one to five. Where one is the lowest score while five is the highest scale. In this example, 2 will be less than three but greater than one.  Therefore since parametric and nonparametric methods rely on a ranking of observations, an ordinal scale is of great benefit to the two (parametric and nonparametric methods).
Interval Scale is a type of measurement where the difference between two values is meaningful. For example, the difference between 60 and 70 is the same as that between 40 and 50 centimeters respectively (Garger, 2010). The groups have the same variability, therefore; parametric and nonparametric analyses can provide reliable results.
A ratio scale is a type of measurement where measurements are stated rationally at zero. For example, in Kelvin temperature, zero means that there is no heat existence at that level (Garger, 2010).  Both parametric and nonparametric operations are possible since they facilitate mathematical operations.
Item Analysis
Item analysis is the process of analyzing respondent’s responses towards a particular test item to assess the quality of the test and its details. During test construction, item analysis is used to examine whether the test items are measuring what they are supposed to regulate. This is achieved through reviewing the respondent’s responses towards each test item (Rivera, 2007). Items analysis for personality tests is time-saving while that for knowledge-based tests is time-consuming. For example in a case where one is researching why most motor accidents happen during festive seasons, it will be easier to test if a scale of 1 to 5 is valid. Moreover, when examining the level understanding of a mathematical concept, it will be difficult to verify the test items since difference individuals perceive ideas differently.
References
Garger, J. (2010). 4 Levels of Measurement in Social Science Research. John Garger.
Rivera, J. E. (2007). Test Item Construction And Validation. Developing Statewide Assessment For Agricultural Science Education, 30-31.
Can you suggest how the analysis of a person-centered questionnaire might identify the discrimination value of each question?

  1. Cite any sources in APA format.
  2. Support reasoning with research and examples.

Propose and outline three ideas that may work to increase pea consumption for the children, and include one method that uses negative reinforcement.

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In this assignment, you are able to connect the concepts of reinforcement to a real example of a mom and her children, which allows you to see how a highly effective reinforcer (the token economy) can

  • In this assignment, you are able to connect the concepts of reinforcement to a real example of a mom and her children, which allows you to see how a highly effective reinforcer (the token economy) can still fail when not individualized.
    Consider the following scenario:
    A mother is trying to increase the amount of peas that her two children eat. She uses a sticker chart to monitor the amount of peas they are consuming and rewards them based on the number of stickers they have earned at the end of the week. The mother has found that this works for one child, but not the other.
    Write a 1,050- to 1,400-word paper discussing the following:
  • Identify the behavior the mother is trying to reinforce.
  • Identify the possible functions of the behaviors.
  • Identify the method of reinforcement being used.
  • Explain possible reasons for this method working for one child but not the other.
  • Propose and outline three ideas that may work to increase pea consumption for the children, and include one method that uses negative reinforcement.
  • Format your paper according to APA guidelines

What are the potential responsibilities of the psychology professionals as providers of care with regard to the use of these technologies?

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Discussion Only – Not an Essay Technology and Psychology Professionals Prior to beginning work on this discussion forum, be certain to have read all the required resources for this week. In recent y

Discussion Only – Not an Essay Technology and Psychology ProfessionalsPrior to beginning work on this discussion forum, be certain to have read all the required resources for this week. In recent years, the psychology profession has been greatly influenced by various forms of technology. The prevalence of psychology professionals using technology to market themselves and engage, socialize, and interact with others has created new opportunities and challenges. This is particularly true with regard to potential interactions with clients via these technologies. Given the exponential growth with which these technological advancements are permeating our world, we expect to see the proliferation of new issues, challenges, and opportunities within the realms of psychological research and practice.
In your initial post:

  • Provide an overview of the relevant issues, ongoing trends, challenges, and future opportunities for psychology professionals and the populations they serve.
  • Explain how the APA’s Ethical Principles of Psychologists and Code of Conduct can be used to guide decisions in the ethical application of these technologies.
  • Construct clear and concise arguments using evidence-based psychological concepts and theories to explain how current technological and policy shifts may influence trends in psychological research and practice.
  • Evaluate potential work settings where the use of technologies promotes ease and convenience for both psychology professionals and the populations they serve.

What are the potential responsibilities of the psychology professionals as providers of care with regard to the use of these technologies? Does the increase in ease, convenience, and experience satisfaction for the parties involved outweigh any potential negative outcomes?