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Explain the reason why a SWOT analysis is needed to help health care organizations understand competitor brands

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  • Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
  • Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.
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    Assess the importance of technology in providing patients with clear and accessible information about health care organizations

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  • Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).
  • Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
  • Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
  • Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
  • Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
    • Your assignment must follow these formatting requirements:
    • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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    Was the change radical or incremental?

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    · Change I know: change from paper patient folders to Bestcare electronic healthcare system in KAMC NGHA http://ngha.med.sa/English/AboutNGHA/bestcare/Pages/Default.aspx you can use the following studies to help you. · Aldosari, B. (2017). Supportive care pathway functionalities of EHR system in a Saudi Arabian hospital. Computers in biology and medicine, 89, 190-196. · Aldosari, B., Al-Mansour, S., Aldosari, H., & Alanazi, A. (2018). Assessment of factors influencing nurses acceptance of electronic medical record in a Saudi Arabia hospital. Informatics in Medicine Unlocked, 10, 82-88. · Khalifa, M. (2013). Barriers to health information systems and electronic medical records implementation. A field study of Saudi Arabian hospitals. Procedia Computer Science, 21, 335-342. · Aldosari, B. (2014). Rates, levels, and determinants of electronic health record system adoption: A study of hospitals in Riyadh, Saudi Arabia. International journal of medical informatics, 83(5), 330-342. · HASANAIN, R. A., & COOPER, H. (2014). Solutions to overcome technical and social barriers to electronic health records implementation in Saudi public and private hospitals. Journal of Health Informatics in Developing Countries, 8(1). · Khudair, A. A. (2008). Electronic health records: Saudi physicians’ perspective.]]>

    What are the non-pharmaceutical methods that the Ministry of Health could use to prevent the spread of disease?

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    Write a 4 – 5 pages paper that summarizes the vision, governance, themes, programs, 3. and how these changes will support the improved healthcare of Saudi Arabian citizens. 4. Then answer these questions in the concluding slides of the presentation: a) What is the future of healthcare in the Kingdom of Saudi Arabia? b) What are the non-pharmaceutical methods that the Ministry of Health could use to prevent the spread of disease? c) What steps has the Ministry of Health taken to prepare for pandemic events? d) How is information accessed and exchanged regarding disease outbreaks in the Kingdom of Saudi Arabia? e) How does the Kingdom of Saudi Arabia suffer from non-communicable diseases that is the highest cause of mortality? f) What is the risk of a re-emergence of infectious disease outbreaks in the Kingdom of Saudi Arabia? Please use the following headings: · Introduction · Vision 2030 · Governance · Themes · Programs · The Future of Healthcare in KSA · Disease Prevention · Pandemic Preparation · Disease Outbreaks · Non-Communicable Diseases · Re-emergence of Infectious Disease · Conclusion · References 1. 4 – 5 pages 2. APA format 3. In text citations of at least 8 studies ]]>