Briefly describe the four P’s (product, price, place, and promotion) of the marketing campaign. How does the campaign effectively communicate the risks associated with the health condition they are marketing?
Suggest at least two ways the campaign can improve for future success.
You will be graduating from college soon with a degree in healthcare management. You are considering different career choices and would like to work for the government. You are thinking of applying to both state and local health departments but are unsure of what types of activities you may be involved with as a healthcare manager. You will present a memo to your potential employer on comparative effectiveness research (CER) recommendations and efforts toward one of the models described in the text: Restrictions of the Introduction and Dissemination of Technology, Restrictions of Choice of Treatment Procedures, Restrictions on Choices of Provider, Quality Improvement, and Cost Savings.
1. Using the internet, look up the state and local health departments in Rhode Island and provide a brief overview of their activities.
2. Discuss the role that state and local health departments have in healthcare.
3. Describe the purpose, function, and mechanisms of the CER Model you recommend.
4. Identify the benefits of implementing this CER system.
You are the CEO of Acme Hospital, a small rural facility. On your staff, there is a physician (OB-GYN), Dr. Thomas Cole, with whom you have been having some problems. Dr. Cole:
· does not finish his morning rounds on a regular basis
· does not attend medical staff meetings
· often very late in arriving to deliver babies
· most of the time, the nurses on duty in the delivery room deliver the majority of Dr. Cole’s babies
You know that these issues must be addressed but there are other connecting problems.
· First, Dr. Cole is the son of Dr. Frederick Cole who just retired after 55 years of service with Acme Hospital.
· “Dr. Fred” was much beloved among hospital staff and before he left, he used his charm and status to make certain staff members (you were not one) promise to help and to protect his son, the younger Cole.
You know that when you begin raising these issues there will likely be resistance to take any action.
Discussion:
Considering the above scenario, please discuss the following:
What are the possible liability issues that the younger Dr. Cole is exposing the facility to? How would you manage the staff that promised to help the younger Dr. Cole? Would you approach the elder Dr. Cole? Why or why not? Is this a problem that can be “fixed”? If so, how can it be fixed? Are you willing to give the younger Dr. Cole the time to “fix” the issues as the CEO?
Many different topics are covered within this course. Select one area of health information management/informatics that interests you, making sure your topic is broad enough for you to write 8-10 pages. You will also want to do a library search to make sure that you can find at least 10 good sources to help you research your topic. At the end of Week 3, you will be required to submit your topic for approval by the instructor.
Once your topic has been approved, you should immediately begin writing an 8- to 10-page research paper addressing the following topics. Your completed paper is due at the end of Week 8.
For a list of possible topics, clickon the Portfolio Project Topics link below.
Be sure your paper is 8-10 pages long, includes a title page, is double spaced, and has 1-inch margins. You must cite at least 10 sources using CSU-Global Guide to Writing and APA Requirements. The CSU-Global library is a great place to find these sources!
These papers will be uploaded into the plagiarism checker, so make sure you do not use more then 15-20 percent of text from sources, including quotes or closely paraphrased material.
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