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Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions

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EVALUATE THE VALUE OF ASSIGNING APPROPRIATE BRAND IDENTITIES TO REPRESENT HEALTH CARE GOODS, SERVICES, AND INSTITUTIONS.

Part 1:
Please respond to the following: “Brand Design Model” 2 page with references
* Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
* Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.
Part 2:
Please respond to the following: “Brand Portfolio Molecule and Brand Report Card” 2 pages with references
* Based on your review of the Learnscape scenario titled “Learnscape 3: Recover and Retention”, explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that help the health care facility in this scenario improve patient satisfaction.
* Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

Identify and analyze what you believe to be the most significant new technology requirements for the health care industry

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ANALYZE THE BASIC TECHNOLOGY UNDERLYING HEALTH CARE INFORMATION SYSTEMS.

Assignment 1: Technology Assessment
Due Week 3 and worth 240 points
Using the Internet or Strayer University databases, research the regulatory requirements related to technology with the health care industry, and complete this assignment.
Write a four to five (4-5) page paper in which you:
1.Identify and analyze what you believe to be the most significant new technology requirements for the health care industry. Indicate how providers should approach the implementation of this new technology requirement that you have identified. Provide support for the response..
2.Analyze the basic technology underlying health care information systems. Argue that the need for technological innovation and / or modification is most pressing. Support the argument with examples..
3.Recommend an innovation / modification, and explain how the recommendation could improve the overall level of health care in your own community. Include specific example(s) using local hospitals or other health care providers to support the response. .
4.Suggest a key action that senior health care leadership could take in the community in which you live to push the boundaries of information technology management. Next, speculate on the effect to the community as a result of the improvement to the health care technology..
5.Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources..
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions..
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length..
The specific course learning outcomes associated with this assignment are:
•Demonstrate an understanding of the basic technology underlying health care information systems..
•Apply senior management’s role in information technology management..
•Use technology and information resources to research issues in health information systems..
•Write clearly and concisely about health information systems using proper writing mechanics..

Identify, analyze, and discuss the components that comprise a valid evidence-based research study

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INTERVIEW A HEALTH CARE LEADER ABOUT HIS/HER EXPERIENCES RELATED TO USING EVIDENCE-BASED RESEARCH

Identify, analyze, and discuss the components that comprise a valid evidence-based research study. Based on the information compiled above, interview a health care leader about his/her experiences related to using evidence-based research to drive changes in practices in his/her facility.
Write a report (1,000-1,250 words) of your findings. Include the following in your report:
1. The changes that the health care leader has been involved in implementing.
2. How strong did the leader feel the research on the topic was? Why?
3. Have they ever rejected research findings? Why or why not?
4. Include any concerns they have had or resistance they have experienced when implementing changes based on research.
5. Analyze your findings as they apply to the components of evidence-based research.

Disadvantaged children often do not have health insurance and do not receive the preventive care

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IDENTIFY AND SELECT A HEALTH PROBLEM IN THE US HEALTH CARE SECTOR FROM THE LIST BELOW

Identify and select a health problem in the US Health Care sector from the list below.  Prepare a summary document using the required table format shown below. The table should be single spaced and a maximum of three (3) pages. Also include a cover page and a reference page in APA Format (these do not count toward the page limit). Reference the bolded formatting instructions in the Class Guidelines area of the syllabus.  The topics is as follows
Disadvantaged children often do not have health insurance and do not receive the preventive care (such as vaccines and well-baby check-ups) that can help avoid long-term health problems
 

Health Problem: Describe and provide details about the health problem.  Indicate in detail who is most impacted by this health problem. This section must include how the problem impacts patients, health care providers and/or professionals, health organizations, and government. Note the human and financial costs. Use in-text citations for all statistical references. 
Healthy People 2020: Summarize the health problem as recognized by Healthy People 2020. Note how the health problem you identified fits within the Healthy People 2020 framework. Use in-text citations as needed. 
If the issue is not identified in Healthy People 2020, research and assess if another governmental document identifies and describes the problem. If yes, indicate the source. Hypothesize about why this specific societal health problem might have been excluded from Healthy People 2020. 
Official Title and Citation of the Legislation: Indicate the government’s response to the health problem you selected. Select one piece of legislation. In this section, include the title, bill number or citation from the statute.
Status: As of the date of submission, what is the status of the legislation in the health policy cycle?
Analysis of the public policy response: Describe the scope of the legislation and the anticipated impact.
Conclusion: In your opinion, does the health policy adequately addresses the health problem you identified? Why or why not?
Resources for Updates: What resource would a health organization use to check for updates on this policy or legislation?