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Determine the direct impact of marketing for the health care provider you selected.

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OUTLINE A MARKETING STRATEGY FOR THE HEALTH CARE PROVIDER YOU SELECTED.

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

  1. Determine the direct impact of marketing for the health care provider you selected.
  2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
  3. Outline a marketing strategy for the health care provider you selected.
  4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
  5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

 
Thoroughly determined the direct impact of marketing for the health care provider you selected.
Thoroughly outlined a strategy for the health care provider you selected to determine the utilization of its products or services.

Thoroughly outlined a marketing strategy for the health care provider you selected.

Thoroughly recommended at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.Exceeds number of required references; all references high quality choice

Explain the impact that policy, social, and economic forces have on health care access and quality of care in the United States.

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EXPLAIN THE IMPACT THAT POLICY, SOCIAL, AND ECONOMIC FORCES HAVE ON HEALTH CARE ACCESS AND QUALITY OF CARE IN THE UNITED STATES.

Based on the changing environment, as well as demographics in 21st Century America, there are many burgeoning issues and hurdles the U.S. Health Care System faces. As part of the preparation for your assignment, view the video titled “Health Care Issues and Problems in USA”

Write a four to five (4-5) page paper in which you:

  1. Based on the video, analyze the main points presented by the narrator concerning issues and problems inherent in overall health care in the U.S.
  2. Ascertain whether the narrator’s views are in sync with your opinion of 21st Century U.S. health care. Provide support for your rationale.
  3. Provide a financial rationale for following the current U.S. health care policies. Discuss your position in which you highlight, at a minimum, economic and ethical considerations of the ACA as it has been implemented from 2010 to present day.
  4. Reflecting upon the material covered in this course, outline a five (5) stage plan which articulates the main ways in which you would improve the present U.S. health care system.
  5. Use at least four (4) recent (i.e., last five [5] years), quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Explain the impact that policy, social, and economic forces have on health care access and quality of care in the United States.
  • Use technology and information resources to research issues in health services organization.
  • Write clearly and concisely about health services organization using proper writing mechanics.

Examine the financial characteristics of health care delivery along with managing costs, revenues, and human resources.

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EXAMINE THE FINANCIAL CHARACTERISTICS OF HEALTH CARE DELIVERY ALONG WITH MANAGING COSTS REVENUES AND HUMAN RESOURCES.

The Final Project should demonstrate an understanding of the reading assignments, class discussions, your own research and the application of new knowledge.  It should utilize previous skills developed in foundational health care courses and apply them within the context and viewpoint of  a health care administrator and their role in managing health and human services.For the Final Project, select one of the following topics and conduct scholarly and professional research while integrating the course’s learning outcomes to address a selected topic:

  • specific leadership and management traits and theories necessary for managing a multidisciplinary and multicultural health care organization to promote organizational effectiveness.
  • Present how strategic planning, performance improvement, and information systems are interrelated and fundamental to the delivery of quality health care.
  • Examine the financial characteristics of health care delivery along with managing costs, revenues, and human resources.
  • Analyze ethical and legal concepts, including specific federal regulations, required of health care organizations to ensure the delivery of high quality health care that protects patient safety.

Summarize the purpose of ARRA/HITECH and the key benefits it offers your selected health care setting.

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SUMMARIZE THE PURPOSE OF ARRA/HITECH AND THE KEY BENEFITS IT OFFERS YOUR SELECTED HEALTH CARE SETTING.

Application: A Stimulus for Health Information Technology in Health Care Organizations
The HITECH provision of ARRA will facilitate the use of new health information technology in a range of health care organizations, from hospitals to physicians’ practices. To encourage a timely transition, HITECH includes incentives for providers and organizations based on how quickly and how well they incorporate certain kinds of technology in their practices.
Prepare for this Application Assignment as follows:

  • In light of this week’s Learning Resources, what do you think are major challenges facing health care organizations as they seek to interpret and implement ARRA/HITECH?
  • Select a particular health care setting, such as a physician’s practice, academic hospital, or outpatient clinic, and consider the management implications of ARRA/HITECH in your selected setting. Do further research in the Walden Library and elsewhere online to understand the issues facing this type of organization as they expand their use of health information technology. (You will be examining the technological issues in some detail later in the course; for this Application Assignment, focus on the breadth of management challenges that ARRA/HITECH raises.)
  • What solutions have been found? How might you, as a manager in this particular setting, contribute to the process? What tools and knowledge would you need to be effective?

Then write a 1- to 2-page paper that addresses the following:

  • Summarize the purpose of ARRA/HITECH and the key benefits it offers your selected health care setting.
  • What kinds of management challenges does ARRA/HITECH pose to this kind of organization? How are these being addressed?
  • What additional solutions might you propose, and why?