Which one of the following is not part of the marketing mix?
1. Which one of the following is not part of the marketing mix?
A. Purchasing
B. Product
C. Price
D. Promotion
2. ‘Place’ in the marketing mix is concerned with
A. Moving the products from the producer to the customer
B. Moving the product from customer to producer
C. The location of the factory
D. The location of the head office
3. ____________ is about bringing your product/service to the attention of your target market, and reminding them or persuading customers to purchase that product/service.
A. Production
B. Promotion
C. Budget
D. Image
4. The ____________ you select to communicate your product/service to customers forms your promotional mix.
A. Marketing
B. Product
C. Promotional methods
D. Promotional budget
5. Which is the most likely marketing mix you would use if you wanted to increase your products market share?
A. Promotion
B. Place
C. Price
D. Product
6. Design is a
A. Promotion decision
B. Place decision
C. Price decision
D. Product decision
7. Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix?
A. Promotion
B. Place
C. Price
D. Product
8. Which one of the 4 P’s is responsible for Direct Mail?
A. Promotion
B. Place
C. Price
D. Product
9. Public Relations are managed by which marketing mix?
A. Promotion
B. Place
C. Price
D. Product
10. Increasing the features and quality you offer is a decision made by which marketing mix?
A. Promotion
B. Place
C. Price
D. Product
11. Branding is a
A. Promotion decision
B. Place decision
C. Price decision
D. Product decision
12. Selling is used by a company to
A. Increase revenue
B. Increase costs
C. Decrease revenue
D. Decrease costs
13. Which of the following is NOT usually defined as an element of the marketing mix?
A. Products
B. People
C. Place
D. Profits
14. Peter Drucker noted the relationship between selling and marketing in the following terms:
A. Marketing is a subsidiary component of selling.
B. The aim of marketing is to make selling superfluous.
C. The aim of selling is to make marketing superfluous.
D. Selling and marketing are essentially the same thing.
15. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the _________ period
A. Production
B. Sales
C. Marketing
D. Relationship
16. The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in:
A. Place marketing
B. Event marketing
C. Person marketing
D. Organization marketing
17. The term “marketing mix” describes:
A. A composite analysis of all environmental factors inside and outside the firm
B. A series of business decisions that aid in selling a product
C. The relationship between a firm’s marketing strengths and its business weaknesses
D. A blending of four strategic elements to satisfy specific target markets
18. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
A. Pricing
B. Distribution
C. Product development
D. Promotion
19. The way in which the product is delivered to meet the customers’ needs refers to: Causal research
A. New product concepts and improvements
B. Selling
C. Advertising and promotion activities
D. Place or distribution activities
20. Which of the following statements is correct?
A. Marketing is the term used to refer only to the sales function within a firm Participant observation
B. Marketing managers usually don’t get involved in production or distribution decisions
C. Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole
D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large