prepare and submit a paper on media relations project: starwood hotels and resorts worldwide, inc. Moreover, I confirm that my submitted paper version is identical to the version submitted through Turnitin.

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Your assignment is to prepare and submit a paper on media relations project: starwood hotels and resorts worldwide, inc. Moreover, I confirm that my submitted paper version is identical to the version submitted through Turnitin.

Starwood Hotels & Resorts Worldwide, Inc. has grown to be one of the leading companies in the global hotel and leisure industry (Lodging Hospitality, 2005). This achievement is incredible considering that unlike many of its competitors the company was established less than two decades ago. The company is well known among customers and industry players as having many of the best brands in hotels and travel. The company has been at the forefront of reshaping public perception about hotel and travel experience through its ever-fresh innovations, designs, and product differentiation. Since its first move into the hospitality industry in 1995, Starwood has dramatically expanded its portfolio over the years through brand expansion and acquisition of other hotels. Starwood’s strategy for leadership in cutting-edge innovation and its approach to design has seen the company work with the most renowned designers, architects, and artists to bring the ultimate hotel experience to its customers (Lodging Hospitality, 2001).

Starwood Hotels & Resorts Worldwide, Inc. has been selected for this study because of the company’s size and reputation in the hospitality industry. The global reach of Starwood and its scale of operations implies that the company has got one of the most elaborate media relations programs. Similarly, the innovative edge of the company also implies that its media and communication strategies are well established to match its market reputation. This provides a great opportunity to research, analyze and critique the media relations practices of one of the leading companies in the hospitality industry and thus gain a deeper insight into the subject.

Starwood operates a hotel and leisure business worldwide. The company conducts the hotel and leisure business both directly and through its subsidiaries located in some of the most prime locations worldwide. Starwood has a diversified group of hotels globally including some popular brands like St. Regis, New York. Hotel Gritti Palace in Venice, Italy. The Phoenician in Arizona. and St. Regis in Beijing, China. The company operates about 850 hotels in a global network of more than 95 countries and employs over 150,000 people (Binkley, 2004).