Finance Case Study 45

Case Studies in Finance links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. These cases also invite students to apply modern information technology to the analysis of managerial decisions. In the Seventh Edition, 25% of the cases are new with many dating from 2011–2012, ensuring that your students are learning from the most relevant and current sources.

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Bruner Eades S chi l l

Case Studies in Finance

managing for corporate value creation

s even th ed i t i on

Bruner Eades Schil l

Case Studies in Finance managing for corporate value creation

seventh edition




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Case Studies in Finance

Managing for Corporate Value Creation

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ii Part One Part Title


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Case Studies in Finance

Managing for Corporate Value Creation

Seventh Edition

Robert F. Bruner Kenneth M. Eades Michael J. Schill

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Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Previous editions © 2002, 1989, and 1975. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broad- cast for distance learning.

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Bruner, Robert F., 1949- Case studies in finance : managing for corporate value creation / Robert F. Bruner, Kenneth M. Eades,

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Includes index. ISBN-13: 978-0-07-786171-1 (alk. paper) ISBN-10: 0-07-786171-X (alk. paper) 1. Corporations––Finance––Case studies. 2. International business enterprises––Finance––Case studies.

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In dedication to our wives

Barbara M. Bruner Kathy N. Eades

Mary Ann H. Schill

and to our children


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Robert F. Bruner is Dean of the Darden Graduate School of Business Administration, Distinguished Professor of Business Administration and Charles C. Abbott Professor of Business Administration at the University of Virginia. He has taught and written in various areas, including corporate finance, mergers and acquisitions, investing in emerg- ing markets, innovation, and technology transfer. In addition to Case Studies in Finance, his books include Finance Interactive, multimedia tutorial software in Finance (Irwin/ McGraw-Hill 1997), The Portable MBA (Wiley 2003), Applied Mergers and Acquisitions, (Wiley, 2004), Deals from Hell: M&A Lessons that Rise Above the Ashes (Wiley, 2005) and The Panic of 1907 (Wiley, 2007). He has been recognized in the United States and Europe for his teaching and case writing. BusinessWeek magazine cited him as one of the “masters of the MBA classroom.” He is the author or co-author of over 400 case studies and notes. His research has been published in journals such as Financial Man- agement, Journal of Accounting and Economics, Journal of Applied Corporate Finance, Journal of Financial Economics, Journal of Financial and Quantitative Analysis, and Journal of Money, Credit, and Banking. Industrial corporations, financial institutions, and government agencies have retained him for counsel and training. He has been on the faculty of the Darden School since 1982, and has been a visiting professor at various schools including Columbia, INSEAD, and IESE. Formerly he was a loan officer and investment analyst for First Chicago Corporation. He holds the B.A. degree from Yale University and the M.B.A. and D.B.A. degrees from Harvard University. Copies of his papers and essays may be obtained from his website, web/Faculty-Research/Directory/Full-time/Robert-F-Bruner/. He may be reached via email at

About the Authors

Kenneth M. Eades is Professor of Business Administration and Area Coordinator of the Finance Department of the Darden Graduate School of Business Administration at the University of Virginia. He has taught a variety of corporate finance topics including: capital structure, dividend policy, risk management, capital investments and firm valuation. His research interests are in the area of corporate finance where he has published articles in The Journal of Finance, Journal of Financial Economics, Journal of Financial and Quantitative Analysis, and Financial Management. In addition to Case Studies in Finance, his books include The Portable MBA (Wiley 2010) Finance Interactive, a multimedia tutorial software in Finance (Irwin/McGraw-Hill 1997) and Case Studies in Financial Decision Making (Dry- den Press, 1994). He has written numerous case studies as well as a web-based, interactive tutorial on the pricing of financial derivatives. He has received the Wachovia Award for Excellence in Teaching Materials and the Wachovia Award for Excellence in Research. Mr. Eades is active in executive education programs at the Darden School and has served as a consultant to a number of corporations and institutions; including many commercial banks and investment banks; Fortune 500 companies and the Internal Revenue Service. Prior to joining Darden in 1988, Professor Eades was a member of the faculties at The University


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of Michigan and the Kellogg School of Management at Northwestern University. He has a B.S. from the University of Kentucky and Ph.D. from Purdue University. His website is Eades/ and he may be reached via email at

Michael J. Schill is Associate Professor of Business Administration of the Darden Graduate School of Business Administration at the University of Virginia where he teaches corporate finance and investments. His research spans empirical questions in corporate finance, investments, and international finance. He is the author of numerous articles that have been published in leading finance journals such as Journal of Business, Journal of Finance, Journal of Financial Economics, and Review of Financial Studies, and cited by major media outlets such as The Wall Street Journal. Some of his recent research projects investigate the market pricing of firm growth and the corporate gains to foreign stock exchange listing or foreign currency borrowing. He has been on the faculty of the Darden School since 2001 and was previously with the University of California, Riverside, as well as a visiting professor at Cambridge and Melbourne. Prior to his doctoral work, he was a management consultant with Marakon Associates in Stamford and London. He continues to be active in consult- ing and executive education for major corporations. He received a B.S. degree from Brigham Young University, an M.B.A. from INSEAD, and a Ph.D. from University of Washington. More details are available from his website, http://www.darden.vir- Michael-J-Schill/. He may be reached via email at

About the Authors ix

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Dedication vii About the Authors viii Contents x Foreword xiii Preface xiv Note to the Student: How To Study and Discuss Cases xxv Ethics in Finance xxxii

Setting Some Themes 1. Warren E. Buffett, 2005 To think like an investor 3 2. Bill Miller and Value Trust Market efficiency 23 3. Ben & Jerry’s Homemade Value creation and governance 39 4. The Battle for Value, 2004: FedEx Corp. vs. Value creation and economic profit 53

United Parcel Service, Inc. 5. Genzyme and Relational Investors: Science Value creation, business strategy and activist investors 75

and Business Collide?

Financial Analysis and Forecasting 6. The Thoughtful Forecaster Forecasting principles 101 7. The Financial Detective, 2005 Ratio analysis 119 8. Krispy Kreme Doughnuts, Inc. Financial statement analysis 125 9. The Body Shop International PLC 2001: Introduction to forecasting 143

An Introduction to Financial Modeling 10. Value Line Publishing: October 2002 Financial ratios and forecasting 161 11. Horniman Horticulture Analysis of growth and bank financing 175 12. Guna Fibres, Ltd. Forecasting seasonal financing needs 181

Estimating the Cost of Capital 13. “Best Practices” in Estimating the Cost Estimating the cost of capital 193

of Capital: Survey and Synthesis” 14. Roche Holdings AG: Funding the Genentech Cost of debt capital 219

Acquisition 15. Nike, Inc.: Cost of Capital Cost of capital for the firm 235 16. Teletech Corporation, 2005 Business segments and risk-return tradeoffs 243 17. The Boeing 7E7 Project specific risk-return 257



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Capital Budgeting and Resource Allocation 18. The Investment Detective Investment criteria and discounted cash flow 283 19. Worldwide Paper Company Analysis of an expansion investment 285 20. Target Corporation Multifaceted capital investment decisions 289 21 Aurora Textile Company Analysis of an investment in a declining industry 311 22. Compass Records Analysis of working capital investment 323 23 The Procter and Gamble Company: Scenario analysis in a project decision 337

Investment in Crest Whitestrips Advanced Seal

24. Victoria Chemicals plc (A): Relevant cash flows 349 The Merseyside Project

25 Victoria Chemicals plc (B): The Merseyside Mutually exclusive investment opportunities 357 and Rotterdam Projects

26. Star River Electronics Ltd. Capital project analysis and forecasting 365 27. The Jacobs Division 2010 Strategic planning 373 28. University of Virginia Health System: Analysis of an investment in a not-for-profit 381

The Long-Term Acute Care Hospital organization Project

Management of the Firm’s Equity: Dividends and Repurchases 29. Gainesboro Machine Tools Corporation Dividend payout decision 393 30. AutoZone, Inc. Dividend and stock buyback decisions 409

Management of the Corporate Capital Structure 31. An Introduction to Debt Policy and Value Effects of debt tax shields 425 32. Structuring Corporate Financial Policy: Concepts in setting financial policy 431

Diagnosis of Problems and Evaluation of Strategies

33. California Pizza Kitchen Optimal leverage 449 34. The Wm. Wrigley Jr. Company: Capital Leveraged restructuring 467

Structure, Valuation, and Cost of Capital 35. Deluxe Corporation Financial flexibility 479 36. Horizon Lines, Inc. Bankruptcy/restructuring 497

Analysis of Financing Tactics: Leases, Options, and Foreign Currency 37. Carrefour S.A. Currency risk management 513 38. Baker Adhesives Hedging foreign currency cash flows 523 39. J&L Railroad Risk management and hedging commodity risk 529 40. Primus Automation Division, 2002 Economics of lease financing 541 41. MoGen, Inc. Convertible bond valuation and financial engineering 553

Contents xi

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8Valuing the Enterprise: Acquisitions and Buyouts42. Methods of Valuation for Mergers Valuation principles 569and Acquisitions43. American Greetings Firm valuation in stock repurchase decision 589 44. Arcadian Microarray Technologies, Inc. Evaluating terminal values 599 45. JetBlue Airways IPO Valuation Initial public offering valuation 617 46. Rosetta Stone: Pricing the 2009 IPO Initial public offering valuation 635 47. The Timken Company Financing an acquisition 655 48. Sun Microsystems Valuing a takeover opportunity 671 49. Hershey Foods Corporation: Bitter Corporate governance influence 693

Times in a Sweet Place 50. Flinder Valves and Controls Inc. Valuing the enterprise for sale 715 51. Palamon Capital Partners/TeamSystem Valuing a private equity investment 727

S.p.A. 52. Purinex, Inc. Financing the early-stage firm 745 53. Medfield Pharmaceuticals Valuing strategic alternatives 755

xii Contents

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The half-decade from 2008 to 2013 forced a series of “teachable moments” into the consciousness of leaders in both business and government. More such moments may be in the offing, given the unresolved issues stemming from the global financial crisis. What lessons shall we draw from these moments? And how shall we teach the lessons so that the next generation of leaders can implement wiser policies?

One theme implicit in most critiques and policy recommendations of this period entails the con- sequences of financial illiteracy. At few other times in financial history have we seen so strong an affir- mation of Derek Bok’s famous argument, “If you think education is expensive, try ignorance.” The actions and behavior of consumers, investors, financial intermediaries, and regulators suggest ignorance (naïve or otherwise) of such basic financial concepts as time value of money, risk-adjusted returns, cost of capital, capital adequacy, solvency, optionality, capital market efficiency, and so on. If ignorance is bliss, teachers of finance face a delirious world.

Now more than ever, the case method of teaching corporate finance is critical to meeting the diverse educational challenges of our day. The cases presented in this volume address the richness of the problems that practitioners face and help to develop the student in three critical areas:

• Knowledge. The conceptual and computational building blocks of finance are the necessary foun- dation for professional competence. The cases in this volume afford solid practice with the breadth and depth of this foundational knowledge. And they link the practical application of tools and con- cepts to a contextual setting for analysis. Such real-world linkage is an important advantage of case studies over textbook problem sets.

• Skills. Case studies demand decisions and recommendations. Too many analysts are content to calculate or estimate without helping a decision-maker fully understand the implications of the analysis. By placing the student in the position of the decision-maker, the case study promotes confidence and competence in making decisions. Furthermore, class discussions of cases promote skills in communication, selling and defending ideas, giving feedback, negotiating, and getting re- sults through teamwork—these are social skills that are best learned in face-to-face engagement.

• Attributes of character. Popular outrage over the crisis focused on shady ethics. The duty of agents, diligence in the execution of professional responsibilities, breaches of trust, the temptations of self- dealing, and outright fraud intrude into retrospective assessments of what might otherwise be dry and technical analyses of the last decade. It is no longer possible or desirable to teach finance as a purely technical subject devoid of ethical considerations. Ultimately, teaching is a moral act: by choosing worthy problems, modeling behavior, and challenging the thinking of students, the teacher strength- ens students in ways that are vitally important for the future of society. The case method builds attrib- utes of character such as work ethic and persistence; empathy for classmates and decision-makers; social awareness of the consequences of decisions and the challenging context for decision-makers; and accountability for one’s work. When students are challenged orally to explain their work, the ensuing discussion reveals the moral dilemmas that confront the decision maker. At the core of transformational teaching with cases is growth in integrity. As Aristotle said, “Character is destiny,” a truism readily apparent in the ruinous aftermath of the global financial crisis.

As with the sixth edition of this book, I must commend my colleagues, Kenneth Eades and Michael Schill, who brought this seventh edition to the public. They are accomplished scholars in Finance and masterful teachers—above all, they are devoted to the quality of the learning experience for students. Their efforts in preparing this volume will enrich the learning for countless students and help teachers world-wide to rise to the various challenges of the post-crisis world.

Robert F. Bruner Dean and Charles C. Abbott Professor of Business Administration Distinguished Professor of Business Administration Darden Graduate School of Business Administration University of Virginia Charlottesville, Virginia October 8, 2012


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The inexplicable is all around us. So is the incomprehensible. So is the unintelligible. Interviewing Babe Ruth* in 1928, I put it to him “People come and ask what’s your system for hitting home runs—that so?” “Yes,” said the Babe, “and all I can tell ‘em is I pick a good one and sock it. I get back to the dugout and they ask me what it was I hit and I tell ‘em I don’t know except it looked good.”

—Carl Sandburg†

Managers are not confronted with problems that are independent of each other, but with dynamic situations that consist of complex systems of changing problems that interact with each other. I call such situations messes . . . Managers do not solve problems: they manage messes.

—Russell Ackoff‡

Orientation of the Book

Practitioners tell us that much in finance is inexplicable, incomprehensible, and unin- telligible. Like Babe Ruth, their explanations for their actions often amount to “I pick a good one and sock it.” Fortunately for a rising generation of practitioners, tools and concepts of Modern Finance provide a language and approach for excellent perform- ance. The aim of this book is to illustrate and exercise the application of these tools and concepts in a messy world.

Focus on Value

The subtitle of this book is Managing for Corporate Value Creation. Economics teaches us that value creation should be an enduring focus of concern because value is the foundation of survival and prosperity of the enterprise. The focus on value also helps managers understand the impact of the firm on the world around it. These cases harness and exercise this economic view of the firm. It is the special province of finance to highlight value as a legitimate concern for managers. The cases in this book exercise valuation analysis over a wide range of assets, debt, equities, and options, and a wide range of perspectives, such as investor, creditor, and manager.

Linkage to Capital Markets

An important premise of these cases is that managers should take cues from the cap- ital markets. The cases in this volume help the student learn to look at the capital markets in four ways. First, they illustrate important players in the capital markets such as individual exemplars like Warren Buffett and Bill Miller and institutions like


*George Herman “Babe” Ruth (1895–1948) was one of the most famous players in the history of American baseball, leading the league in home runs for 10 straight seasons, setting a record of 60 home runs in one season, and hitting 714 home runs in his career. Ruth was also known as the “Sultan of Swat.”

†Carl Sandburg, “Notes for Preface,” in Harvest Poems (New York: Harcourt Brace Jovanovich, 1960), p.11.

‡Russell Ackoff, “The Future of Operational Research is Past,” Journal of Operational Research Society, 30, 1 (Pergamon Press, Ltd., 1979): 93–104.

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investment banks, commercial banks, rating agencies, hedge funds, merger arbi- trageurs, private equity firms, lessors of industrial equipment, and so on. Second, they exercise the students’ abilities to interpret capital market conditions across the eco- nomic cycle. Third, they explore the design of financial securities, and illuminate the use of exotic instruments in support of corporate policy. Finally, they help students understand the implications of transparency of the firm to investors, and the impact of news about the firm in an efficient market.

Respect for the Administrative Point of View

The real world is messy. Information is incomplete, arrives late, or is reported with error. The motivations of counterparties are ambiguous. Resources often fall short. These cases illustrate the immense practicality of finance theory in sorting out the issues facing managers, assessing alternatives, and illuminating the effects of any par- ticular choice. A number of the cases in this book present practical ethical dilemmas or moral hazards facing managers—indeed, this edition features a chapter, “Ethics in Finance” right at the beginning, where ethics belongs. Most of the cases (and teach- ing plans in the associated instructor’s manual) call for action plans rather than mere analyses or descriptions of a problem.


All of the cases in this book are set in the year 2000 or after and 40 percent are set in 2006 or later. A substantial proportion (25 percent) of these cases and technical notes are new, or significantly updated. The mix of cases reflects the global business environment: 45 percent of the cases in this book are set outside the United States, or have strong cross-border elements. Finally the blend of cases continues to reflect the growing role of women in managerial ranks: 28 percent of the cases present women as key protagonists and decision-makers. Generally, these cases reflect the increasingly diverse world of business participants.

Plan of the Book

The cases may be taught in many different combinations. The sequence indicated by the table of contents corresponds to course designs used at Darden. Each cluster of cases in the Table of Contents suggests a concept module, with a particular orientation.

1. Setting Some Themes. These cases introduce basic concepts of value creation, assessment of performance against a capital market benchmark, and capital market efficiency that reappear throughout a case course. The numerical analysis required of the student is relatively light. The synthesis of case facts into an important framework or perspective is the main challenge. The case, “Warren E. Buffett, 2005,” sets the nearly universal theme of this volume: the need to think like an investor. “Bill Miller and Value Trust,” explores a basic question about performance measurement: what is the right benchmark against which to evaluate success? “Ben & Jerry’s Homemade, Inc.” invites a consideration of “value” and the ways to measure it. The case entitled, “The Battle for Value, 2004: FedEx Corp. vs. United Parcel Service, Inc.” uses

Preface xv

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“economic profit” (or EVA®) to explore the origins of value creation and destruction, and its competitive implications for the future. A new case, “Genzyme and Relational Investors: Science and Business Collide?”, poses the dilemma of managing a public company when the objectives of the shareholders are not always easily aligned with the long-term objectives of the company.

2. Financial Analysis and Forecasting. In this section, students are introduced to the crucial skills of financial-statement analysis, break-even analysis, ratio analysis, and financial statement forecasting. The section starts with a note, “The Thoughtful Forecaster”, that provides a helpful introduction to financial state- ment analysis and student guidance on generating rational financial forecasts. The case, “Value Line Publishing: October 2002”, provides students an exposure to financial modeling with electronic spreadsheets. “Horniman Horticulture” uses a financial model to build intuition for the relevancy of corporate cash flow and the financial effects of firm growth. The case, “Krispy Kreme Doughnuts, Inc.,” confronts issues regarding the quality of reported financial results. “Guna Fibres” asks the students to consider a variety of working capital decisions, including the impact of seasonal demand upon financing needs. Other cases address issues in the analysis of working-capital management, and credit analysis.

3. Estimating the Cost of Capital. This module begins with a discussion of “best practices” among leading firms. The cases exercise skills in estimating the cost of capital for firms and their business segments. The cases aim to exercise and solidify students’ mastery of the capital asset pricing model, the dividend-growth model, and the weighted average cost of capital formula. “Roche Holdings AG: Funding the Genentech Acquisition” is a new case that invites students to estimate the appropriate cost of debt in the largest debt issuance in history. The case provides an introduction to the concept of estimating required returns. “Nike, Inc.: Cost of Capital” presents an introductory exercise in the estimation of the weighted average cost of capital. “Teletech Corporation, 2005,” explores the implications of mean-variance analysis to business segments within a firm, and gives a useful foundation for discussing value-additivity. “The Boeing 7E7,” presents a dramatic exercise in the estimation of a discount rate for a major corporate project.

4. Capital Budgeting and Resource Allocation. The focus of these cases is the evaluation of investment opportunities and entire capital budgets. The analytical challenges range from simple time value of money problems (“The Investment Detective”) to setting the entire capital budget for a resource-constrained firm (“Target Corporation”). Key issues in this module include the estimation of Free Cash Flows, the comparison of various investment criteria (NPV, IRR, payback, and equivalent annuities), the treatment of issues in mutually exclusive invest- ments, and capital budgeting under rationing. This module features several new cases. The first is “The Procter and Gamble Company: Crest Whitestrips Ad- vanced Seal”, which asks the student to value a new product launch but then con- sider the financial implications of a variety of alternative launch scenarios. The second new case, “Jacobs Division”, presents students an opportunity to consider the implications of strategic planning processes. And finally, “UVa Hospital System: The Long-term Acute Care Hospital Project”, is an analysis of investment

xvi Preface

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decision within a not-for-profit environment. In addition to forecasting and valuing the project’s cash flows, students must assess whether NPV and IRR are appropriate metrics for an organization that does not have stockholders.

5. Management of the Firm’s Equity: Dividends and Repurchases. This module seeks to develop practical principles about dividend policy and share issues by drawing on concepts about dividend irrelevance, signaling, investor clienteles, bond- ing, and agency costs. The first case, “Gainesboro Machine Tools Corporation”, concerns a company that is changing its business strategy and considering a change in its dividend policy. The case serves as a comprehensive introduction to corporate financial policy and themes in managing the right side of the balance sheet. The sec- ond case is new to this edition. “AutoZone, Inc.” is a leading auto parts retailer that has been repurchasing shares over many years. The case serves as an excellent ex- ample of how share repurchases impact the balance sheet and presents the student with the challenge of assessing the impact upon the company’s stock price.

6. Management of the Corporate Capital Structure. The problem of setting capital structure targets is introduced in this module. Prominent issues are the use and creation of debt tax shields, the role of industry economics and technol- ogy, the influence of corporate competitive strategy, the tradeoffs between debt policy, dividend policy, and investment goals, and the avoidance of costs of distress. The case, “California Pizza Kitchen,” addresses the classic dilemma entailed in optimizing the use of debt tax shields and providing financial flexibility—this theme is extended in another case, “Deluxe Corporation” that asks how much flexibility a firm needs. “Horizon Lines, Inc.” is a new case about a company facing default on a debt covenant that will prompt the need for either Chapter 11 protection or a voluntary financial restructuring.

7. Analysis of Financing Tactics: Leases, Options, and Foreign Currency. While the preceding module is concerned with setting debt targets, this module addresses a range of tactics a firm might use to pursue those targets, hedge risk, and exploit market opportunities. Included are domestic and international debt offerings, leases, currency hedges, warrants, and convertibles. With these cases, students will exercise techniques in securities valuation, including the use of option-pricing theory. For example, “Baker Adhesives” explores the concept of exchange-rate risk and the management of that risk with a forward-contract hedge and a money-market hedge. “MoGen, Inc” presents the pricing challenges associ- ated with a convertible bond as well as a complex hedging strategy to change the conversion price of the convertible through the purchase of options and issuance of warrants. A new case, “J&L Railroad”, presents a commodity risk problem for which students are asked to propose a specific hedging strategy using financial contracts offered on the open market or from a commercial bank.

8. Valuing the Enterprise: Acquisitions and Buyouts. This module begins with an extensive introduction to firm valuation in the note “Methods of Valuation: Mergers and Acquisitions.” The focus of the note includes valuation using DCF and multiples. This edition features four new cases in this module. The first new case, “American Greetings”, is provides a straightforward firm valuation in the context of a repurchase decision and is designed to be an introduction to firm

Preface xvii

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xviii Preface

valuation. The second new case is “Rosetta Stone: Pricing the 2009 IPO”, provides an alternative IPO valuation case to the JetBlue case with additional focus on valuation with market multiples. “Sun Microsystems” is the third new addition to the module and presents traditional takeover valuation case with opportunities to evaluate merger synergies and cost of capital implications. Several of the cases demand an analysis that spans several stakeholders. For example, “Hershey Foods Corporation,” presents the high profile story of when the Hershey Trust Company put Hershey Foods up for sale. The case raises a number of challenging valuation and governance issues. “The Timken Company” deals with an acquisition that requires the student to conduct a challenging valua- tion analysis of Torrington as well as develop a financing strategy for the deal. The module also features a merger negotiation exercise (“Flinder Valves and Controls Inc.”) that provides an engaging venue for investigating the distribution of joint value in a merger negotiation. Thus, the comprehensive nature of cases in this module makes them excellent vehicles for end-of-course classes, student term papers, and/or presentations by teams of students.

This edition offers a number of cases that give insights about investing or financing decisions in emerging markets. These include “Guna Fibres Ltd.,” “Star River Elec- tronics Ltd.,” and “Baker Adhesives.”

Summary of Changes for this Edition

The seventh edition represents a substantial change from the sixth edition. This edition offers 13 new or significantly updated cases in this edition, or 25 percent

of the total. In the interest of presenting a fresh and contemporary collection, older cases have been updated and/or replaced with new case situations such that all the cases are set in 2000 or later and 40 percent are set in 2006 or later. Several of the favorite “classic” cases from the first six editions are available online from Irwin/McGraw-Hill, from where instructors who adopt this edition may copy them for classroom use. All cases and teach- ing notes have been edited to sharpen the opportunities for student analysis.

The book continues with a strong international aspect (24 of the cases, 45 percent, are set outside the United States or feature significant cross-border issues). Also, the collection continues to feature female decision-makers and protagonists prominently (15, or 28 percent, of the cases).


The case studies in this volume are supported by various resources that help make student engagement a success:

• Spreadsheet files support student and instructor preparation of the cases. They are located on the book’s website at

• A guide to the novice on case preparation, “Note to the Student: How to Study and Discuss Cases” in this volume.

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Preface xix

• The instructor’s resource manual provides counterparty roles for two negotiation exercises and also presents detailed discussions of case outcomes, one of which is designed to be used as second class period for the case. These supplemental mate- rials can significantly extend student learning and expand the opportunities for classroom discussion.

• An instructor’s resource manual of about 800 pages in length containing teaching notes for each case. Each teaching note includes suggested assignment questions, a hypothetical teaching plan, and a prototypical finished case analysis.

• Website addresses in many of the teaching notes. These provide a convenient avenue for updates on the performance of undisguised companies appearing in the book.

• Notes in the instructor’s manual on how to design a case method course, on using computers with cases, and on preparing to teach a case.

• A companion book by Robert Bruner titled, Socrates’ Muse: Reflections on Excel- lence in Case Discussion Leadership (Irwin/McGraw-Hill, 2002), is available to instructors who adopt the book for classroom use. This book offers useful tips on case method teaching.

• Several “classic” cases and their associated teaching notes were among the most popular and durable cases in previous editions of Case Studies in Finance. Instructors adopting this volume for classroom use may request permission to reproduce them for their courses.


This book would not be possible without the contributions of many other people. Col- leagues at Darden who have taught, co-authored, contributed to, or commented on these cases are Brandt Allen, Yiorgos Allayannis, Sam Bodily, Karl-Adam Bonnier, Susan Chaplinsky, John Colley, Bob Conroy, Mark Eaker, Richard Evans, Bob Fair, Paul Farris, Jim Freeland, Sherwood Frey, Bob Harris, Jared Harris, Mark Haskins, Michael Ho, Marc Lipson, Elena Loutskina, Pedro Matos, Matt McBrady, Charles Meiburg, Jud Reis, William Sihler and Robert Spekman. We are grateful for their collegiality and for the support for our casewriting efforts from the Darden School Foundation, the L. White Matthews Fund for Finance Casewriting, the Batten Institute, the Citicorp Global Schol- ars Program, Columbia Business School, INSEAD, and the University of Melbourne.

Colleagues at other schools provided worthy insights and encouragement toward the development of the seven editions of Case Studies in Finance. We are grateful to the following persons (listed with the schools with which they were associated at the time of our correspondence or work with them):

Michael Adler, Columbia

Raj Aggarwal, John Carroll

Turki Alshimmiri, Kuwait Univ.

Ed Altman, NYU

James Ang, Florida State

Paul Asquith, M.I.T.

Bob Barnett, North Carolina State

Geert Bekaert, Stanford

Michael Berry, James Madison

Randy Billingsley, VPI&SU

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xx Preface

Gary Blemaster, Georgetown

Rick Boebel, Univ. Otago, New Zealand

Oyvind Bohren, BI, Norway

John Boquist, Indiana

Michael Brennan, UCLA

Duke Bristow, UCLA

Ed Burmeister, Duke

Kirt Butler, Michigan State

Don Chance, VPI&SU

Andrew Chen, Southern Methodist

Barbara J. Childs, Univ. of Texas at Austin

C. Roland Christensen, Harvard

Thomas E. Copeland, McKinsey

Jean Dermine, INSEAD

Michael Dooley, UVA Law

Barry Doyle, University of San Francisco

Bernard Dumas, INSEAD

Craig Dunbar, Western Ontario

Peter Eisemann, Georgia State

Javier Estrada, IESE

Ben Esty, Harvard

Thomas H. Eyssell, Missouri

Pablo Fernandez, IESE

Kenneth Ferris, Thunderbird

John Finnerty, Fordham

Joseph Finnerty, Illinois

Steve Foerster, Western Ontario

Günther Franke, Konstanz

Bill Fulmer, George Mason

Louis Gagnon, Queens

Dan Galai, Jerusalem

Jim Gentry, Illinois

Stuart Gilson, Harvard

Robert Glauber, Harvard

Mustafa Gultekin, North Carolina

Benton Gup, Alabama

Jim Haltiner, William & Mary

Rob Hansen, VPI&SU

Philippe Haspeslagh, INSEAD

Gabriel Hawawini, INSEAD

Pekka Hietala, INSEAD

Rocky Higgins, Washington

Pierre Hillion, INSEAD

Laurie Simon Hodrick, Columbia

John Hund, Texas

Daniel Indro, Kent State

Thomas Jackson, UVA Law

Pradeep Jalan, Regina

Michael Jensen, Harvard

Sreeni Kamma, Indiana

Steven Kaplan, Chicago

Andrew Karolyi, Western Ontario

James Kehr, Miami Univ. Ohio

Kathryn Kelm, Emporia State

Carl Kester, Harvard

Naveen Khanna, Michigan State

Herwig Langohr, INSEAD

Dan Laughhunn, Duke

Ken Lehn, Pittsburgh

Saul Levmore, UVA Law

Wilbur Lewellen, Purdue

Scott Linn, Oklahoma

Dennis Logue, Dartmouth

Paul Mahoney, UVA Law

Paul Malatesta, Washington

Wesley Marple, Northeastern

Felicia Marston, UVA (McIntire)

John Martin, Texas

Ronald Masulis, Vanderbilt

John McConnell, Purdue

Richard McEnally, North Carolina

Catherine McDonough, Babson

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Wayne Mikkelson, Oregon

Michael Moffett, Thunderbird

Nancy Mohan, Dayton

Ed Moses, Rollins

Charles Moyer, Wake Forest

David W. Mullins, Jr., Harvard

James T. Murphy, Tulane

Chris Muscarella, Penn State

Robert Nachtmann, Pittsburgh

Tom C. Nelson, University of Colorado

Ben Nunnally, UNC-Charlotte

Robert Parrino, Texas (Austin)

Luis Pereiro, Universidad Torcuato di Tella

Pamela Peterson, Florida State

Larry Pettit, Virginia (McIntire)

Tom Piper, Harvard

Gordon Philips, Maryland

John Pringle, North Carolina

Ahmad Rahnema, IESE

Al Rappaport, Northwestern

Allen Rappaport, Northern Iowa

Raghu Rau, Purdue

David Ravenscraft, North Carolina

Henry B. Reiling, Harvard

Lee Remmers, INSEAD

Jay Ritter, Michigan

Richard Ruback, Harvard

Jim Schallheim, Utah

Art Selander, Southern Methodist

Israel Shaked, Boston

Dennis Sheehan, Penn State

J.B. Silvers, Case Western

Betty Simkins, Oklahoma State

Luke Sparvero, Texas

Preface xxi

Richard Stapleton, Lancaster

Laura Starks, Texas

Jerry Stevens, Richmond

John Strong, William & Mary

Marti Subrahmanyam, NYU

Anant Sundaram, Thunderbird

Rick Swasey, Northeastern

Bob Taggart, Boston College

Udin Tanuddin, Univ. Surabaya, Indonesia

Anjan Thakor, Indiana

Thomas Thibodeau, Southern Methodist

Clifford Thies, Shenandoah Univ.

James G. Tompkins, Kenesaw State

Walter Torous, UCLA

Max Torres, IESE

Nick Travlos, Boston College

Lenos Trigeorgis, Cyprus

George Tsetsekos, Drexel

Peter Tufano, Harvard

James Van Horne, Stanford

Nick Varaiya, San Diego State

Theo Vermaelen, INSEAD

Michael Vetsuypens, Southern Methodist

Claude Viallet, INSEAD

Ingo Walter, NYU

Sam Weaver, Lehigh

J.F. Weston, UCLA

Peter Williamson, Dartmouth

Brent Wilson, Brigham Young

Kent Womack, Dartmouth

Karen Wruck, Ohio State

Fred Yeager, St. Louis

Betty Yobaccio, Framingham State

Marc Zenner, North Carolina

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xxii Preface

Tom Adams, Rosetta Stone

Norm Bartczak, Center for Financial Strategy

Bo Brookby, First Wachovia

Alison Brown, Compass Records

W.L. Lyons Brown, Brown-Forman

Bliss Williams Browne, First Chicago

George Bruns, BankBoston

Ian Buckley, Henderson Investors

Ned Case, General Motors

Phil Clough, ABS Capital

Daniel Cohrs, Marriott

David Crosby, Johnson & Johnson

Jinx Dennett, BankBoston

Barbara Dering, Bank of New York

Ty Eggemeyer, McKinsey

Geoffrey Elliott, Morgan Stanley

Glenn Eisenberg, The Timken Company

Louis Elson, Palamon Capital Partners

Christine Eosco, BankBoston

Larry Fitzgerald, UVA Health System

Catherine Friedman, Morgan Stanley

Carl Frischkorn, Threshold Sports

Carrie Galeotafiore, Value Line Publishing

Charles Griffith, AlliedSignal

Ian Harvey, BankBoston

David Herter, Fleet Boston

Christopher Howe, Kleinwort Benson

Paul Hunn, Manufacturers Hanover

Kristen Huntley, Morgan Stanley

James Gelly, General Motors

Ed Giera, General Motors

Betsy Hatfield, Bank Boston

Denis Hamboyan, Bank Boston

John Hulbert, Target Corp.

Thomas Jasper, Salomon Brothers

Andrew Kalotay, Salomon Brothers

Lisa Levine, Equipment Leasing

Mary Lou Kelley, McKinsey

Francesco Kestenholz, UBS

Daniel Lentz, Procter and Gamble

Eric Linnes, Kleinwort Benson

Peter Lynch, Fidelity Investments

Dar Maanavi, Merrill Lynch

Mary McDaniel, SNL Securities

Jean McTighe, BankBoston

Frank McTigue, McTigue Associates

David Meyer, J.P. Morgan

Michael Melloy, Planet

Jeanne Mockard, Putnam Investments

Pascal Montiero de Barros, Planet

Lin Morison, BankBoston

John Muleta, PSINet

Dennis Neumann, Bank of New York

John Newcomb, BankBoston

Ralph Norwood, Polaroid

Marni Gislason Obernauer, J.P. Morgan

John Owen, JetBlue Airways

Michael Pearson, McKinsey

Nancy Preis, Kleinwort Benson

Joe Prendergast, First Wachovia

Luis Quartin-Bastos, Planet

Jack Rader, FMA

Christopher Reilly, S.G. Warburg

Emilio Rottoli, Glaxo

We are also grateful to the following practitioners (listed here with affiliated com- panies at the time of our work with them):

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Preface xxiii

Gerry Rooney, NationsBank

Craig Ruff, AIMR

Barry Sabloff, First Chicago

Linda Scheuplein, J.P. Morgan

Doug Scovanner, Target Corp.

Keith Shaughnessy, Bank Boston

Jack Sheehan, Johnstown

Katrina Sherrerd, AIMR

John Smetanka, Security Pacific

John Smith, General Motors

Raj Srinath, AMTRAK

Rick Spangler, First Wachovia

Kirsten Spector, BankBoston

Martin Steinmeyer, MediMedia

Bill Stilley, Adenosine Therapeutics

Stephanie Summers, Lehman Brothers

Sven-Ivan Sundqvist, Dagens Nyheter

Patrick Sweeney, Servervault

Henri Termeer, Genzyme

Ward J. Timken, Jr., The Timken Company

Peter Thorpe, Citicorp.

Katherine Updike, Excelsior

Tom Verdoorn, Land O’Lakes

Frank Ward, Corp. Performance Systems

David Wake Walker, Kleinwort Benson

Garry West, Compass Records

Ulrich Wiechmann, UWINC

Ralph Whitworth, Relational Investors

Scott Williams, McKinsey

Harry You, Salomon Brothers

Richard Zimmermann, Hershey Foods

Research assistants working under our direction have helped gather data and pre- pare drafts. Research assistants who contributed to various cases in this and previous editions include Darren Berry, Justin Brenner, Anna Buchanan, Anne Campbell, Drew Chambers, Jessica Chan, Vladimir Kolcin, Lucas Doe, Brett Durick, David Eichler, Ali Erarac, Rick Green, Daniel Hake, Dennis Hall, Jerry Halpin, Peter Hennessy, Nili Mehta, Casey Opitz, Katarina Paddack, Suprajj Papireddy, Chad Rynbrandt, John Sherwood, Elizabeth Shumadine, Jane Sommers-Kelly, Thien Pham, Carla Stiassni, Sanjay Vakharia, Larry Weatherford, and Steve Wilus. We give special acknowledge- ment to Sean Carr who played a multifaceted role in the production of the previous edition. It was his efforts that not only made the fifth edition a reality, but also posi- tioned us so well to complete this edition. We have supervised numerous others in the development of individual cases—those worthy contributors are recognized in the first footnote of each case.

A busy professor soon learns the wisdom in the adage, “Many hands make work light.” we are very grateful to the staff of the Darden School for its support in this project. Excellent editorial assistance at Darden was provided by Stephen Smith and Catherine Wiese (Darden’s nonpareil editors) and their associates in Darden Business Publishing and the Darden Case Collection, Sherry Alston, Amy Lemley, Heidi White, and Beth Woods. Ginny Fisher gave stalwart secretarial support. Valuable library research support was given by Karen Marsh King and Susan Norrisey. The patience, care, and dedication of these people are richly appreciated.

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xxiv Preface

At McGraw-Hill/Irwin, Chuck Synovec has served as Executive Editor for this book. Mike Junior, now Vice President, recruited Bob Bruner into this project years ago; the legacy of that early vision-setting continues in this edition. Lisa Bruflodt was the project manager, and Casey Rasch served as Editorial Coordinator on this edition.

Of all the contributors, our wives, Barbara M. Bruner, Kathy N. Eades, and Mary Ann H. Schill as well as our children have endured great sacrifices as the result of our work on this book. As Milton said, “They also serve who only stand and wait.” Development of this seventh edition would not have been possible without their fond patience.

All these acknowledgments notwithstanding, responsibility for these materials is ours. We welcome suggestions for their enhancement. Please let us know of your experience with these cases, either through McGraw-Hill/Irwin, or at the coordinates given below.

Robert F. Bruner Dean, Charles C. Abbott Professor of Business Administration and Distinguished Professor of Business Administration Darden Graduate School of Business University of Virginia§

Kenneth M. Eades Paul Tudor Jones Research Professor of Business Administration Darden Graduate School of Business University of Virginia*

Michael J. Schill Associate Professor of Business Administration Darden Graduate School of Business University of Virginia*

Individual copies of all the Darden cases in this and previous editions may be obtained promptly from McGraw-Hill/Irwin’s Create ( or from Darden Business Publishing (telephone: 800-246-3367; https://store.darden. Proceeds from these case sales support case writing efforts. Please respect the copyrights on these materials.

§Students should know that we are unable to offer any comments that would assist their preparation of these cases without the prior express request of their instructors.

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This note was prepared by Robert F. Bruner. Copyright © 2001 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved. To order copies, send an e-mail to No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photo- copying, recording, or otherwise—without the permission of the Darden School Foundation. Rev. 11/05.

Note to the Student: How to Study and Discuss Cases

Get a good idea and stay with it. Dog it and work at it until it’s done, and done right. —Walt Disney

You enroll in a “case-method” course, pick up the book of case studies or the stack of loose-leaf cases, and get ready for the first class meeting. If this is your first expe- rience with case discussions, the odds are that you are clueless and a little anxious about how to prepare for this course. That is fairly normal, but something you should try to break through quickly in order to gain the maximum benefit from your studies. Quick breakthroughs come from a combination of good attitude, good “infrastruc- ture,” and good execution—this note offers some tips.

Good Attitude

Students learn best that which they teach themselves. Passive and mindless learning is ephemeral. Active, mindful learning simply sticks. The case method makes learn- ing sticky by placing you in situations that require the invention of tools and concepts in your own terms. The most successful case-method students share a set of charac- teristics that drive self-teaching:

1. Personal initiative, self-reliance: Case studies rarely suggest how to proceed. Professors are more like guides on a long hike: They can’t carry you, but they can show you the way. You must arrive at the destination under your own power. You must figure out the case on your own. To teach yourself means that you must sort ideas out in ways that make sense to you personally. To teach yourself is to give yourself two gifts: the idea you are trying to learn and greater self-confidence in your own ability to master the world.

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xxvi Note to the Student: How to Study and Discuss Cases

2. Curiosity, a zest for exploration as an end in itself: Richard P. Feynman, who won the Nobel Prize in Physics in 1965, was once asked whether his key discovery was worth it. He replied, “[The Nobel Prize is] a pain in the [neck]. . . . I don’t like honors. . . . The prize is the pleasure of finding the thing out, the kick in the discovery, the observation that other people use it [my work]—those are the real things; the honors are unreal to me.”1

3. A willingness to take risks: Risk-taking is at the heart of all learning. Usually, one learns more from failures than from successes. Banker Walter Wriston once said, “Good judgment comes from experience. Experience comes from bad judgment.”

4. Patience and persistence: Case studies are messy, a realistic reflection of the fact that managers don’t manage problems, they manage messes. Initially, reaching a solution will seem to be the major challenge. But once you reach a solution, you may discover other possible solutions and then face the choice among the best alternatives.

5. An orientation to community and discussion: Much of the power of the case method derives from a willingness to talk with others about your ideas and your points of confusion. This is one of the paradoxes of the case method: You must teach yourself, but not in a vacuum. The poet T. S. Eliot said, “There is no life not lived in community.” Talking seems like such an inefficient method of sorting through the case, but if exploration is an end in itself, then talking is the only way. Furthermore, talking is an excellent means of testing your own mastery of ideas, of rooting out points of confusion, and, generally, of preparing yourself for professional life.

6. Trust in the process: The learnings from a case-method course are impressive. They arrive cumulatively over time. In many cases, the learnings continue well after the course has finished. Occasionally, those learnings hit you with the force of a tsunami. But generally, the learnings creep in quietly but powerfully like the tide. After the case course, you will look back and see that your thinking, mastery, and appreciation have changed dramatically. The key point is that you should not measure the success of your progress on the basis of any single case discussion. Trust that, in the cumulative work over many cases, you will gain the mastery you seek.

Good Infrastructure

“Infrastructure” consists of all the resources that the case-method student can call upon. Some of this is simply given to you by the professor: case studies, assignment questions, supporting references to textbooks or articles, and computer data or models. But you can go much further to help yourself. Consider these steps:

1. Find a quiet place to study. Spend at least 90 minutes there for each case study. Each case has subtleties to it that you will miss unless you can concentrate. After two or three visits, your quiet place will take on the attributes of a habit:

1Richard P. Feynman, The Pleasure of Finding Things Out (Cambridge, Mass.: Perseus Publishing, 1999), 12.

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Note to the Student: How to Study and Discuss Cases xxvii

You will slip into a working attitude more easily. Be sure to spend enough time in the quiet place to give yourself a chance to really engage the case.

2. Get a business dictionary. If you are new to business and finance, some of the terms will seem foreign; if English is not your first language, many of the terms will seem foreign, if not bizarre. Get into the habit of looking up terms that you don’t know. The benefit of this becomes cumulative.

3. Skim a business newspaper each day, read a business magazine, follow the markets. Reading a newspaper or magazine helps build a context for the case study you are trying to solve at the moment, and helps you make connections between the case study and current events. The terminology of business and finance that you see in the publications helps to reinforce your use of the dictionary, and hastens your mastery of the terms that you will see in the cases. Your learning by reading business periodicals is cumulative. Some students choose to follow a good business-news Web site on the Internet. Those Web sites have the virtue of being inexpensive and efficient, but they tend to screen too much. Having the printed publication in your hands and leafing through it help the process of discovery, which is the whole point of the exercise.

4. Learn the basics of spreadsheet modeling on a computer. Many case studies now have supporting data available for analysis in Microsoft Excel spreadsheet files. Analyzing the data on a computer rather than by hand both speeds up your work and extends your reach.

5. Form a study group. The ideas in many cases are deep; the analysis can get complex. You will learn more and perform better in class participation by discussing the cases together in a learning team. Your team should devote an average of an hour to each case. High-performance teams show a number of common attributes:

a. The members commit to the success of the team.

b. The team plans ahead, leaving time for contingencies.

c. The team meets regularly.

d. Team members show up for meetings and are prepared to contribute.

e. There may or may not be a formal leader, but the assignments are clear. Team members meet their assigned obligations.

6. Get to know your professor. In the case method, students inevitably learn more from one another than from the instructor. But the teacher is part of the learning infrastructure, too: a resource to be used wisely. Never troll for answers in advance of a case discussion. Do your homework; use classmates and learning teams to clear up most of your questions so that you can focus on the meatiest issues with the teacher. Be very organized and focused about what you would like to discuss. Remember that teachers like to learn, too: If you reveal a new insight about a case or bring a clipping about a related issue in current events, both the professor and the student can gain from their time together. Ultimately, the best payoff to the professor is the “aha” in the student’s eyes when he or she masters an idea.

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xxviii Note to the Student: How to Study and Discuss Cases

Good Execution

Good attitude and infrastructure must be employed properly—one needs good execution. The extent to which a student learns depends on how the case study is approached. What can one do to gain the maximum from the study of those cases?

1. Reading the case. The very first time you read any case, look for the forest, not the trees. This requires that your first reading be quick. Do not begin taking notes on the first round; instead, read the case like a magazine article. The first few paragraphs of a well-constructed case usually say something about the problem— read those carefully. Then quickly read the rest of the case, mainly seeking a sense of the scope of the problems and what information the case contains to help resolve them. Leaf through the exhibits, looking for what information they hold rather than for any analytical insights. At the conclusion of the first pass, read any supporting articles or notes that your instructor may have recommended.

2. Getting into the case situation. Develop your “awareness.” With the broader perspective in mind, the second and more detailed reading will be more productive. The reason is that as you now encounter details, your mind will be able to organize them in some useful fashion rather than inventorying them randomly. Making links among case details is necessary for solving the case. At this point, you can take notes that will set up your analysis.

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