Unit 8 DB: Organizational Culture and Innovation

Given the subject of the readings and resources regarding the intersection between the concepts of innovation and the formation of corporate culture, please discuss the following with your classmates:

• Do you think creating a “culture of innovation” is enough to effect real change? Explain.
• Apply this unit’s learning resources to debate which of the following is more difficult:  coming up with the innovation or managing its acceptance and diffusion?
• Research and/or brainstorm to provide an example of a disruptive innovation that might be on the horizon.