Health Communication Campaign Outline
Running head: HEALTH CAMPAIGN 1
CULTURAL PRACTICES 5
Health Communication Campaign Outline
Group names
Arizona State University
Authors’ Note
Student names, College of Nursing and Health Innovation (your college), HCR 406, Arizona State University
Health Communication Campaign Outline
I) Introduction (Examples of what can be covered) (student name)
A) Brief background on the public health problem (topic- explain and give examples)
a) Subtopic (e.g., Statistics)
b) Subtopic (Subgroups within the population most affected)
c) Subtopic (the evidence to support the need for this project (e.g. research evidence/statistics on your target population and the issue being addressed).
B) Target Population (Identify and provide rationale for the targeted population segment)
a) Demographics of a target audience (including age, gender, literacy level)
b) Language, information needs, learning abilities, and culture of your intended audience
c) Rational
II) Objectives: (need 3-5) (examples)- make your objectives SMART (Specific, Measurable, Attainable, Realistic and Time limited).
A) After completing this campaign the audience will be able to:
a) Objective 1
b) Objective 2
c) Objective 3
III) Conceptual Framework (Examples of what can be covered)
A) Brief description of the theory
a) Name of the theory
b) Main propositions
c) Subtopic
B) Rational of choosing this theory
a) Guidance to develop a message
b) Effectiveness
IV) Communication Channels/ Vehicles
A) Introduce the most appropriate channels and vehicles for your communication campaign
a) Evidence (Provide a rational)
b) Strengths
c) Weakness
V) Message (Define the message elements and approach based on decisions made in previous steps and evidence, and determine the appropriate approach for the message strategy)
A) What? (Identify the key information/message)
B) So what? (Address the reasons or benefits for action that are relevant for the audience)
VI) Communication Strategies
A) Rational
B) Strengths / limitations of your chosen health communication strategy
C) Timeline
VII) Campaign materials (please see a detailed instruction for campaign materials).
A) Describe the campaign materials that will be using (determine whether campaign materials are relevant, understandable and acceptable to intended audiences)
VIII) Conclusion
Describe the expected results (Aim, Reach, Effectiveness etc.).
References
You need a reference page APA style with the 7-10 sources in your outline and will use in your final paper. You need to be sure to use all your references in citations in your outline. Cite all quotes and paraphrases.
Instruction for the Group Health Communication Campaign Project (including outline and final report).
· You must use Google Docs to create your group health communication campaign project. If you have never used Google docs please view this Google Docs tutorial. You will chose one member of your team to create the Google doc and share it with the rest of the team and with me with editing permission (Desirae.Flanders@asu.edu). Title the Google doc with your team names and the assignment. I will grade it from Google docs. You will also submit the link to the Assignment submission box (Please submit only the url to the Google doc, not a word doc). This method is much easier for collaborating on the project when working together in an online course assignment. If you are not familiar with Google docs please review the tutorials for Google docs. http://youtu.be/lMqdex3KDQM and http://youtu.be/eRqUE6IHTEA
· Be sure all team members have their contribution on the Google doc (not in a word doc). Identify who is doing each section by color coding or putting your name in the section title. This assignment will be graded a team grade. However, I will be looking at the participation and effort of each student and grading on the quality of each student.
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