Preliminary Research – Locate 7 articles related to possible marketing plan topics. The preliminary research module is designed to help you narrow down possible topics. Your final plan will require a total of 10 references properly cited within the text. Your topic should be geared toward the implementation of a new sport related product or service (e.g. a new piece of sports equipment, new sport related computer equipment or software, a new sports-themed retail location, etc.).

Completing this step in the Marketing Plan will provide an idea of what type of current literature exists on various potential marketing plan topics. Once you have identified 7 articles, you will then create and submit a reference list of your sources using APA formatting.