Marketing Communication and Brand Strategy

Wk 5 – Marketing Communication and Brand Strategy [due Mon]Assignment Content Purpose of AssignmentThis assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.Assignment StepsResources: Marketing Plan and OutlineDevelopa minimum 700-word branding strategy and marketing communication plan in Microsoft®Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor’s Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note: Charts/graphs/tables do not count toward the word count.The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.Formatyour assignment according to APA guidelines.Submit your assignment.Grading Guide: Marketing Communication and Brand Strategy Grading Guide