Exploring the reasons for wanting to be in social work and examining your motives for choosing a career of helping others is very important. Your background, including childhood experiences, may be instrumental in bringing you into the field of social work. Understanding the possible connection and working to resolve any underlying unresolved issues is essential to becoming an effective social worker. While working with a client, you must strive to be objective, but in the end we are all human with past hurtful experiences that can impact our ability to effectively work with clients. While complete objectivity is impossible and not expected, it is necessary to self-reflect and become aware of when a situation or a certain personality type causes you to react in an unprofessional manner. Understanding potential internal and external barriers you and your client bring to the room will assist you in balancing an appropriate empathetic response with proper objectivity.

For this Discussion, review the Geller & Greenberg (2012) article and the program case study for the Petrakis family, and view the corresponding video.

Post your explanation of the importance of identifying internal and external barriers of the client and social worker. Then describe the barriers experienced by Helen and the social work intern. Finally, suggest ways the intern could overcome these barriers.

You are currently an assistant to the national director of online marketing in the marketing department at Digital Market Makers, a national marketing firm with local offices across the nation.
The email management specialist for Digital Market Makers quit without notice. Multiple complaints had been lodged at meetings about how new customers were not receiving a welcome email. Also, the sporadic emails that were sent were quite generic and didnt portray the welcoming messaging desired by the company. Clearly, the person in charge of these emails had been doing a poor job.
During the past few months, you had spoken out about how it would be useful to send out emails based on the blogs the company was already creating. It also seemed to you that sales would more likely be generated if the emails could really capture the excitement of new products or services that company was promoting.
Instructions
The national director, Rowan Jones, took note of your interest and ideas in recent meetings, and has asked you to help fill the position until a replacement can be found. They have asked you to draft three specific emails for review.
Select a for-profit company that has a website and sells within multiple states. Ideally, select a company that is small-to-midsized. The company should have no more than 500 employees and the revenue (if known) should be less than $40 million.
    Create a proposal for an effective email campaign. Include the rationale for why an email campaign is crucial to an effective digital marketing campaign.
    Include 4 sample emails to be reviewed by the Director:
    Compose a welcome to the company email.
    Create an email to be sent to existing customers and potential customers who have inquired about products or services based on one specific blog or PR announcement the company has already created to drive interest in the company, its products and services.
    Develop a product or service pitch email for one product or service the company offers.