ETHICAL TOPIC ANALYSIS (ETA) are designed to analyze the different philosophical topics presented in the course. Each of the ETA assignments should be submitted as a 3-page, double-spaced paper, not including the title and reference pages. Please keep paper submissions to no more than 5 pages. The paper needs at least one-inch margins and is to have a title and reference page (APA Style Manual). The ETA paper should include a minimum of three credible, unbiased sources such as the course textbook, academic journals, newspapers, magazines, etc. NO Wikipedia. The ETA papers should be submitted as a Microsoft Word document, in a Times New Roman 12 font format. Each of the ETA papers listed below are an assignment. In other words, ETA 1 requirements are listed after number 1 and ETA 2 requirements are listed after number 2, etc. Each ETA assignment is worth 12 points. Students are required to write an in-depth essay (3-5 pages, excluding title and reference page) utilizing the SEE-I method of analysis (see Brightspace-Content-Course Resources-Additional Course Materials-SEE-I Handout pg. 1). Choose one of the following topics from the textbook (Chapter 8 Justice?, Chapter 9 Ethics of Character, Chapter 10 Ethics of Diversity-Gender or Chapter 11 Ethics of Diversity-Race, Ethnicity and Culture) listed below: Chapter 8 –Have you, your family, your neighborhood, your city, or anyone you have known ever been subject to injustice? Discuss the situation and tell how justice might have been better served. Chapter 9 – Who are your role models? Do they come from personal life or from the media? What characters and stories influenced your childhood? TV programs? Computer games? Novels? Movies? Which virtues do you consider your strongest and how did you achieve them? Chapter 10 –Have you ever experienced discrimination to your gender or sexual identification? Do you think that women deserve preferential treatment in the workplace or educational institutions? If so, what form should it take? Defend your answer. Chapter 11 -When did you or your ancestors migrate to America? Where did they come from and under what conditions? Do you think that immigrant minorities, especially yours, deserve special support in adjusting to life in America? What kind of support? Why or why not? What ethical theories support your view?Paper Format All papers are to be submitted in a Microsoft Word format (see Content – Web links – Free Microsoft Office for free Microsoft Word Download). Papers are to be double-spaced even between paragraphs with a minimum of 1-inch margins. Times New Roman font, size 12. Paragraphs are to be indented one tab. Papers should include a title page. Latest edition of APA format required (see Content – Web links – Purdue OWL APA Style Manual for in-text citations, quotations, paraphrases, reference page, etc.).

As we’ve repeatedly discussed during the semester, the essence of Lean Startup is to develop hypotheses underlying a new business, and then quickly and cheaply test those hypotheses to determine if you’re on the right track with the business. When you get the results of the test, you can then decide whether to persevere or pivot with the underlying business idea. The basic idea is that you want to cheaply and quickly eliminate as much risk as you can from your business idea, prior to your final pitch presentation.

The purpose of this critical assignment is to ensure that your group has fully considered the hypotheses underlying your business, and that you have — or will — test them prior to the final presentation in the course.

For this assignment, you don’t need to do a video. Instead, submit a simple one or two page Word or PDF document. List three or four of the key hypotheses underlying your business and under each hypothesis, describe the test or tests you have — or will — run to test the hypothesis.

Ideally, when the time for the final presentation comes, you’ll be in a position to show investors how you’ve de-risked your business by running actual real-world tests.

Tests can include:

1. Interviews with industry experts or insiders. Be sure to ask them about pitfalls, challenges, problems with your business idea, what they’ve learned, and how you could go wrong.

2. Actually carrying out a sample of your service with real-world customers to see how they react, and then incorporate their feedback into the further development of your business.

3. If you are producing a product, getting it (or a prototype) into the hands of actual users and incorporating their feedback into the further development of your business.

4. Detailed research of competitors to determine why they’ve done things certain ways, what mistakes they’ve made, and how you can learn from them. Ideally, you might want to interview them. Be scrappy!

5. Putting up a landing page for a web-based business and getting users to give you feedback on your approach.

6. Doing video interviews of potential customers to determine what they do and do not value in your market segment, how they react to your customers, and the like.

Remember, the key with this assignment is to demonstrate that you’ve transitioned from dreamers to real entrepreneurs. Embrace the problems with your business. Ask hard questions. Try to poke holes. How will you acquire customers? How will you make money? Is your product technically feasible? How is your prototype coming? How will you differentiate from competitors? Your tests should seek to de-risk your business.