Marketing

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Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Scenario: Lee is the owner of Lees [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business.

**BUSINESS SELECTED IS LEE’S TIRE SHOP**

Instructions: Summarize a marketing strategy for Lees addressing each part. You can view Parts 13 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 46 below to submit your final Assignment to the Unit 2 Dropbox.

Checklist:

  Part 4: Marketing Strategy

Describe the target market strategy for Lees business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.
Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.
  Part 5: Implementation

Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.
  Part 6: Evaluation

Using the concepts from the text, describe how will you evaluate your marketing strategy.
Access the Unit 2 Assignment rubric.

Respond in a minimum of 3 pages: 1 pages (350 words) for Parts 13 and 1 pages (350 words) for Parts 46 in a Microsoft Word document with additional title and reference pages using the current APA format and citation style. Your paper should include headings, an introduction, and a conclusion.

Submit the Assignment to the Unit 2 Dropbox.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Marketing Powerpoint Presentation

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The purpose of the presentation assignment is to encourage you to relate your observation on the real-world marketing practices to what you learn in the classroom.

Step 1: Pick up one or several related real-world marketing practice(s) you feel passionate about and interested into introducing them to the class. On a lighter note, you relate those practices to a term/concept you learnt or will learn in the course. In some way, your real-world examples help  illustrate the idea.

Step 2: Develop slides (at least five slides) and a script (i.e., the words you will say to the audience as if you were presenting to the whole class and include the script in the last slide)

  • You are highly encouraged to include visual aids in your slides (i.e., video link, images, charts). The SCRIPT is the words you say as if you were presenting to the class in person. You include your script (font size: 12) in the last slide.
  • Use a slide format (i.e., Powerpoint) compatible with WINDOWS. APPLE only compatible format is not supported here and I will ask you to resubmit. 10% penalty in grades applies. You can Google out how to convert slides to Windows-supported slide format if you were using a Mac machine only.

Cencorship in television

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Write a 1500 to 1600 ( 1500 word minimum) word persuasive research paper (about six pages) on one of the following topics listed below. Your research must include citations from three peer-reviewed journals. These journals are available in hard copy or the internet. Other than the journals, sources can come from wherever you choose: books, internet, newspapers, film. Also, when establishing narrative viewpoint, use third-person. No first person allowed. Please follow MLA guidelines, including a properly formatted Works Cited page.

How To Detect And Prevent Industrial Espionage

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Consider this hypothetical situation:

David Doe is a network administrator for the ABC Company. David is passed over for promotion three times. He is quite vocal in his dissatisfaction with this situation. In fact, he begins to express negative opinions about the organization in general. Eventually, David quits and begins his own consulting business. Six months after David’s departure, it is discovered that a good deal of the ABC Company’s research has suddenly been duplicated by a competitor. Executives at ABC suspect that David Doe has done some consulting work for this competitor and may have passed on sensitive data. However, in the interim since David left, his computer has been formatted and reassigned to another person. ABC has no evidence that David Doe did anything wrong.

What steps might have been taken to detect David’s alleged industrial espionage?

What steps might have been taken to prevent his perpetrating such an offense?

Write your answer using a WORD document. Do your own work. Submit here. Note your Safe Assign score. Score must be less than 25 for full credit.

You have three attempts.