You are to turn in an MS Word document that summarizes the Totterdale usability study found here: T08_11186_Final Printed Version from Conference.pdf. Ensure that you address all of the relevant information from the paper. The summary is to be one page (MAX), single-spaced, 1.5-inch margins. Should you go over the allotted amount of space, I’ll just stop reading and start deducting points. You may use bullets point sparingly.

As you read these studies, you need to consider that you’ll be writing something similar. So, pay attention to the methodology, scripts that were used to collect data, access to data, how the results were presented, etc. You don’t have to know everything at this point, but you need to start thinking about your study.

Save one paragraph to discuss what you think you may use in your own study. Demonstrate synthesis of the information by reflecting on what instruments and techniques you might use in your own usability study.

NOTE that there is a distinct lack of a quantitative survey, it is mixed methods with emphasis on a qualitative study. The PDF file is in drag and drop box. NO PLAGIARISM

Project RationaleThe objective of the financial analysis research project are to enable you to prepare and produce a comprehensive financial analysis of two publicly-traded corporation. Using the two companies (Visa and Mastercard) you will work as a team to compare these two competitors and provide a critical analysis of these two corporations financial ratios to make recommendations regarding investing in either of these companies. First, your team will calculate the required financial ratios for each company (Visa and Mastercard) using their annual data from 2018, and present in MS Excel. V Financial Statements Final Project MA Financial Statements Final Project Second, your team will write a financial analysis report that utilizes your financial ratios and supported with written analysis, interpretation, and evaluation of the data. Your team’s analysis should be focused on the main theme: Would you invest your financial capital in either firm as a shareholder? Excel Financial RatiosFor this project your team will prepare financial ratios in MS Excel using the accounting statements provided. Teams must provide the calculations for the following ratios for each company using the 2018 annual data. Calculations must be performed and submitted in an MS Excel spreadsheet. Profitability Ratios Gross Margin Operating Margin Net Profit Margin Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Operating Returns ROE ROA Project DeliverablesFor this project you and your team will prepare financial ratios using the accounting statements provided.1. Your team will prepare an Excel document which provides the calculations for the ratios required for the project. The Excel document should clearly identify each company and their specific ratio calculations.2. Your team will submit a written analysis of your findings. This final analysis should be written as a professional stock analysis of these two competitors and utilize supporting evidence in your analysis (citations and references). The final written analysis must follow APA formatting and should be no more than 15 pages (including charts and references). The analysis should include: Analysis of the two businesses and a discussion of the payments industry, including but not limited to, strengths of these businesses, opportunities moving forward, potential threats to their business models. Critical analysis of each of the main ratio calculations related to each company. This critical analysis should include the calculations, results, an explanation of the importance of the ratio, and an analysis of which company has an advantage based upon the calculations. This analysis should include graphs and figures to supplement your written analysis. Clear conclusion which summarizes the advantages and disadvantages for each company, with an ultimate answer related to which company you would choose to invest using clear and convincing reasoning.