Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed. Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.

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In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled “How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:

Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.
Your response should be two pages in length, not including the title page or reference page. You are required to cite at least one article from the CSU Online Library (not including the referenced case study article). All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Choose a case study, and then write about the ethical  implications and the impact of the events that are described. Each case  study includes a set of questions that you should answer. You can choose  either Case Study 9.1: Unprofessional Conduct, or Case Study 8.4:Have  Gun Will Travel. 

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This assignment will give you the  opportunity to choose a case study, and then write about the ethical  implications and the impact of the events that are described. Each case  study includes a set of questions that you should answer. You can choose  either Case Study 9.1: Unprofessional Conduct, or Case Study 8.4:Have  Gun Will Travel.

You will be graded on the following criteria:

Write a four to six (4-6) page paper in which you:

  1. Analyze the questions associated with your chosen case study and discuss them using concepts you learned in this course.
  2. Explain your rationale for each of your answers to your chosen case study.
  3. Format your assignment according to the following formatting requirements:
    1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    2. Include a cover page containing the title of the assignment, the  student’s name, the professor’s name, the course title, and the date.  The cover page is not included in the required page length.
    3. Cite your textbook as a reference.
    4. Include a reference page. Citations and references must follow APA  format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Determine the considerations for and process of ethical business  decision making to balance corporate and social responsibilities and  address moral, economic, and legal concerns.
  • Analyze selected business situations using the predominant ethical  theories, such as utilitarian, Kantian, and virtue ethics to guide  ethical business decision making.
  • Determine the implications and impact of various civil liberty laws  in the workplace, such as hiring, promotion, discipline, discharge, and  wage discrimination.
  • Use technology and information resources to research issues in business ethics.
  • Write clearly and concisely about business ethics using proper writing mechanics.

Choose one (1) of the following case studies for Assignment 2:

Case 9.1: Unprofessional Conduct?
Located on page 342 of your textbook

  1. Do you believe the Board of Education violated her right to privacy? Were they justified in firing her? Explain two to three (2-3) major reasons why or why not.
  2. Was Pettit’s behavior unprofessional or immoral? Do you believe she was unfit to teach? Provide a rationale for your position.
  3. If teachers have good performance inside the classroom, should they  also be held to a higher moral standard outside the classroom? Explain  why or why not.
  4. Analyze five (5) behaviors you believe would show unprofessional or immoral conduct for a teacher.

Case 8.4: Have Gun, Will Travel…to Work
Located on page 312 of your textbook

  1. Do you have not only a legal, but a moral right to own a gun? Do you  believe that you have either a moral or a legal right to park a car  with a loaded gun in a privately owned parking lot, regardless of what  the lot’s owner wants?
  2. In your view, do employees have either a moral or a legal right to  park cars with guns in them in the company parking lot? What do you  believe should be the property rights and safety concerns of employers?
  3. Do you think state legislatures are right to get involved, or should the matter be left to companies and employees to settle?
  4. Because the workplace is the company’s private property, the company  could choose to allow employees to bring guns not only into the parking  lot, but also into the workplace itself. Are there ever circumstances  in which doing so might be reasonable? Or would the presence of guns  automatically violate the rights of other employees to be guaranteed a  safe working environment?

Which Of The Following Is One Of The Key Disadvantages Of Online Market Research?

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Question

QUESTION 1
1. Which of the following is one of the key disadvantages of online market research?
Online research is expensive.
Online research is time consuming.
People tend to be dishonest online.
Online research lacks versatility.
Samples can be small and skewed.
5 points
QUESTION 2
1. Which of the following is an advantage of online research?
Samples are generally representative of the target population.
Members of online panels and communities tend to have low turnover.
Online research is relatively free of technological problems and inconsistencies.
People tend to be honest and thoughtful online.
Online research is slow but gather detailed information.
5 points
QUESTION 3
1. ________ approach uses concepts and tools from anthropology and other social science disciplines to provide deep cultural understanding of how people live and work.
Cognitive research
Inductive research
Archaeological research
Ethnographic research
Deductive research
5 points
QUESTION 4
1. Which of the following refers to the set of measures that help firms to quantify, compare, and interpret their marketing performance?
marketing diagnostics
marketing information systems
marketing simulation
marketing intelligence
marketing metrics
5 points
QUESTION 5
1. Which of the following is an internal marketing metric that companies need to monitor?
market share
consumer satisfaction
relative perceived quality
total number of customers
relative employee satisfaction
5 points
QUESTION 6
1. Which of the following is considered to be the most versatile of all the contact methods?
mail questionnaires
telephone interviews
personal interviews
online interviews
field trials
5 points
QUESTION 7
1. An item in a questionnaire states that “most politicians cannot be trusted.” Respondents are required to provide their answers by choosing any one of the following options: 1) Strongly disagree, 2) Disagree, 3) Neither agree nor disagree, 4) Agree, 5) Strongly agree. This is an example of a ________.
semantic differential
word association question
Thematic Appreciation Test (TAT)
Likert scale
dichotomous question
5 points
QUESTION 8
1. A(n) ________ is a gathering of 6 to 10 people carefully selected by researchers based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest at length.
target group
pilot group
focus group
customer base
ethnographic group
5 points
QUESTION 9
1. Before Sandra opened her florist shop she read all she could about the floral industry. She also consulted several published research reports to understand growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ helped her to decide on the location of her store.
primary data
secondary data
primitive data
tertiary information
licensed information
5 points
QUESTION 10
1. A question that respondents can answer in an almost unlimited number of ways is called a ________.
structured question
closed-end question
completely unstructured question
dichotomous question
multiple choice question
5 points
QUESTION 11
1. The question “What is your opinion of the measures taken by the government to control inflation?” is an example of a ________ question.
semantic differential
word association
completely unstructured
story completion
dichotomous
5 points
QUESTION 12
1. Why must the researchers avoid generalizing from focus-group participants to the whole market?
Participants’ responses are not reliable.
Most of the participants are likely to be ignorant about the topic of discussion.
The size of the group is too small and the sample is not drawn randomly.
Most of the participants are likely to exhibit similar tastes and preferences.
The participants usually come from diverse backgrounds.
5 points
QUESTION 13
1. After collecting the relevant information, the next step in the marketing research process is to ________.
develop the research plan
define the problem and research objectives
present the project report
make the final decision
analyze the acquired data
5 points
QUESTION 14
1. Which of the following is an advantage of personal interviews?
It is a relatively inexpensive method of gathering information.
The possibility of interviewer bias is minimized.
Participants can choose to respond at their own convenience.
It facilitates anonymous responses.
Interviewers can record additional observation about the respondent such as body language.
5 points
QUESTION 15
1. ________ attached to television sets in participating homes now record when the set is on and to which channel it is tuned.
Tachistoscopes
Polygraphs
GPS systems
Audiometers
Galvanometers
5 points
QUESTION 16
1. Primary data can be collected in several ways. Installing CCTV cameras in a retail store whereby consumers’ actions can be recorded is an example of ________.
focus group research
survey research
observational research
behavioral research
experimental research
5 points
QUESTION 17
1. ________ requires people to create a collage from magazine photos or drawings to depict their perceptions.
Brand personification
Projective technique
Visualization
Laddering
Metaphor Elicitation Technique
5 points
QUESTION 18
1. ________ allow respondents to answer in their own words and often reveal more about how people think.
Open-end questions
Dichotomous questions
Likert scale questions
Multiple choice questions
Semantic differential questions
5 points
QUESTION 19
1. After computing averages and measures of dispersion for the major variables and applying advanced statistical techniques and decision models in the hope of discovering additional findings from the gathered information, the researchers ________.
define the problem, the decision alternatives, and the research objectives
present findings relevant to the major marketing decisions facing management
evaluate the costs associated with data collected
analyze the appropriateness of the data sources used
develop the research plan
5 points
QUESTION 20
1. As the marketing manager of Cominform Pvt. Ltd., a manufacturer of health drinks, you have selected 10 individuals who match the profile of your target customer, to participate in a discussion on changing lifestyle trends related to health. You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic. The moderator provides questions and probes based on the “script” prepared by you. The discussions are also recorded for further analysis. Which of the following methods of acquiring primary data is being used in this case?
observational research
surveys
behavioral data
experiments
focus groups

Explain the extent of the forensic psychological issue that you have identified by creating a brochure that essentially sells the importance of your topic.

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Explain the extent of the forensic psychological issue that you have identified by creating a brochure that essentially sells the importance of your topic. Imagine that you are trying to convince a group to fund your research. Your brochure should include bullet points that indicate the problem in depth and offers statistics that show the extent of the problem on national, international, and/or regional levels. Your brochure should include one to three figures or graphs that visually illustrate the extent of the problem

Length: 2 pages; this does not include a separate page for references.

Your brochure should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course, and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.