Please respond to the following:

Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.

You are assuming the role of teacher in this exercise.  A student submitted a paper in response to an assignment in your class.  A second student has come to you indicating he is aware the first student plagiarized on this assignment.  You ask a few questions to get a better understanding of the accusations and you commit to investigating this charge.  You will find the submitted paper in this weeks module of your course.  Your research shows the first highlighted area was copied from Masciarelli and the second from Frisch & Green.

Additionally, write a 825 word, APA 6 structured (no abstract required) double-spaced summary of your investigation.  Did the student plagiarize?  Presume you did not know the outcome going into your investigation.  What evidence would have helped you make the determination?  Provide examples of evidence in your response.  How would you confront this student about the plagiarism?  Presume this is an online course.  What would you say to the student?  As part of your response to the student, please list at least two (2) resources you would recommend to help guide him/her to an improved product.

As this exercise is more applied, there is no need for scholarly resources.