Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.

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Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:

  1. What is the customer segment for this particular product, line of products, or brand?
  2. Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.
  3. Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies?
  4. Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?
  5. Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.

Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

What are the relevant markets that each of MPBS’s major occupational groups should be compared to?

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Assume you are leading a team of consultants hired by MPBS to help develop their total compensation plan.  MPBS wants to implement a compensation plan to support their business strategy. Your team has completed the preliminary review of the organization, including discussions with management, and compiled initial information about MPBS.  That information is detailed in the team report.  MPBS views their mission statement as the driver behind the alignment of policies, purposes and objectives of all operating units in the entire organization.   Your first task is to help the human resources department create a compensation mission statement as the first step in designing their compensation plan.  You are to consider the various factors affecting mission statements and objectives and then: •Recommend a specific compensation mission statement and the specific objectives of the MPBS compensation system that aligns the compensation plan to the company’s mission and strategy.  Provide a rationale to support your mission statement and objectives.  Your second task is to overcome the past reluctance of top management at MPBS to have anyone put much effort into administrative detail.  They have generally opted for a quick and easy approach to policy and practice.  You should plan to educate the top management group regarding the need for more sophisticated and detailed approaches to compensation.  To do so, you must include answers to the following questions that were posed by the new HR manager.  Justify your responses using scholarly sources. •What are the relevant markets that each of MPBS’s major occupational groups should be compared to? •Should MPBS lead, match, or follow competitors? Why? •How will decisions on external competitiveness help MPBS align compensation policies with mission and strategy? •Why is it important and is it worth the effort and cost for MPBS to bother with specifying pay grades and pay ranges? •If pay grades are used, is it better to have few or more grades?   •How should the ranges vary by job type and level? •How much overlap should be built into the grade ranges? •In what ways might the plan MPBS develops and the related compensation policies impact job performance?  To complete this assignment, write a 5–7 page report in Word format and provide rationale and scholarly support.   Apply APA standards for writing style to your work.  By the due date assigned, deliver your assignment to the Submissions Area.     Assignment 2 Grading Criteria   Maximum Points   Developed compensation mission statement and objectives that aligns the compensation plan to the company’s mission and strategy  20   Determined the relevant markets for each major occupational group.  16   Rationalized whether MPBS should lead, match, or follow competitors and why.  16   Examined how decisions on external competitiveness will help MPBS align compensation policies with mission and strategy.  16   Explained why it is important and worth the effort and cost to specify pay grades and pay ranges.  20   Determined whether it is better to have few or more pay grades.  16   Assessed how the ranges should vary by job type and level.  16   Explained how much overlap should be built into the grade ranges.  16   Evaluated the ways in which the plan and related compensation policies might impact job performance.  20   Written Components: Organization (12) Usage and mechanics (12) APA elements (16)  Style (4)  44   Total:  200    Attachments           Submissions

What statements are accurate about growth rate in assets? (Select all that apply)

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  1. As a newly appointed CEO for a retirement community, you have been asked to help the board with a critical decision: Relocate the facility to a more suburban area, or stay in its current, metropolitan area location. What issues will you have to seriously consider before presenting a recommended strategy? (Select all that apply)Lower pricing necessitated by an increasingly crowded and competitive market.

    A dramatic reduction in realized revenue due to a decrease in Medicare/Medicaid reimbursements.

    Losing market-share and the need to move closer to the clientele.

10 points

QUESTION 2

  1. What do key financial policy targets include? (Select all that apply)Debt policy

    Return on equity.

    A projection of revenue.

    Growth rate in assets

10 points

QUESTION 3

  1. What statements are accurate about growth rate in assets? (Select all that apply)A projection of revenue.

    Reported Income Index

    Services or product lines provided over a specified period of time.

    The level of activity.

10 points

QUESTION 4

  1.   What is a debt policy?A decision on how much to go into debt.

    The current net income (revenue minus expenses), divided by your current change in equity.

    A projection of revenue.

    Reported Income Index.

10 points

QUESTION 5

  1. The reported income index usually balances out and equals which number?2.5

    1.0

    5.5

    5.0

10 points

QUESTION 6

  1. Which is the primary measure of financial performance?Revenue minus expenses.

    Return on equity.

    Reported income index.

    Current net income.

10 points

QUESTION 7

  1. The top requirements for effective financial planning and policymaking include which of the following? (Select all that apply)A formally defined limit on debt financing should be established.

    Return on investment (ROI) by program area should be part of the equation when selecting programs.

    Keeping the financial plan separate and distinct from the management control system.

    Non-operating sources of equity should be made part of your financial plan.

10 points

QUESTION 8

  1. What are examples of major financial ratios? (Select all that apply)Operating margin ratio.

    Total asset turnover ratio.

    Equity financing ratio.

    Operating revenue ratio.

10 points

QUESTION 9

  1. What are examples of policies to consider when it comes to financial planning?A formally defined limit on debt financing.

    Consider ROI by program.

    Put more focus on operating sources of equity.

    Focus on non-operating sources of equity.

10 points

QUESTION 10

  1. What is the latest recommendation on the frequency of updating financial plans?Updated every 5 years.

    Updated bi-annually.

    Updated annually.

    Updated quarterly.

:Identify an HR problem for which you want to find a solution from your own personal experiences, the experience of others, or recent media coverage

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Part 1 Due by March 8th, 2018

Proposal:Identify an HR problem for which you want to find a solution from your own personal experiences, the experience of others, or recent media coverage.Locate three resources on the problem that you can use in your Final Paper.Submit a proposal (250–500 words) that includes the following:A description of the HR problem that you choseA description of the reason you chose that problem. Note: If you describe a real situation, do not use real names of people or organizations.Proper APA citations for three resources you could use in your Final Paper

Part 2 due by22nd March, 2018

Final Paper

an analysis of the problem from the proposal, an evaluation of at least two potential solutions to the problem suggested by your research, and a recommendation of an HR policy to address the problem. Your paper also will include an explanation of how you might evaluate and determine the success of your recommendation and an explanation of how your recommendation will affect social change.

Locate a minimum of six current resources that provide information on the problem you selected and potential solutions to that problem. Your resources should include the following:Two academic journalsTwo practitioner journalsTwo Internet resourcesConsider insights you have gained into the causes of and impact of the problem from your research.Consider qualities that you think an ideal solution to the problem should have or standards you think an ideal solution should meet.Consider the advantages and disadvantages of each of the potential solutions suggested by the resources.Consider a recommendation you would make to an HR department developing a policy to address the problem.Consider how you might determine whether that policy was a success.Consider how your policy might promote positive social change.

Paper requirements:A title page with: namecourse number and sectionDateName of the assignmentName of the InstructorAn abstractA body section of a minimum of five double-spaced pages, which includes:A description and analysis of the problem supported with proper citations from the resourcesA description of the standards by which you of evaluated potential solutionsA description and evaluation of the advantages and disadvantages of each of the potential solutions you considered, supported with proper APA citations from the resourcesA recommendation for an HR policy to address the problem based on your evaluation of potential solutionsA description of how the HR department could evaluate the effectiveness of your policy recommendationAn analysis of the effect of your policy on social changeAn APA-formatted reference pageAll pages numbered in the upper right hand corner of each page