Start by reading and following these instructions:

1. Quickly skim the questions or assignment below and the assignment rubric to help you focus.

2. Read the required chapter(s) of the textbook and any additional recommended resources. Some answers may require you to do additional research on the Internet or in other reference sources. Choose your sources carefully.

3. Consider the discussion and any insights you gained from it.

4. Create your Assignment submission and be sure to cite your sources, use APA style as required, check your spelling.

Assignment:

Identify a social issue you are strongly opposed to. Then use the 4 stasis questions on page 22 of the textbook to dive deeper into the topic in a way that builds a solid argument.

*Stasis questions on page 22:

1) How does popular culture stereotype you?

2) How does what we eat define who we are?

3) How does language influence our world?

4) Has the Internet destroyed privacy?

5) How free should campus speech be?

Think about a time when you believed an emotional appeal put forth by a political party, company, marketing campaign, or piece of advertising only to find out that you were not quite told the truth. Explain the situation, what was told to you, what the truth was, how you uncovered it, and how finding out that you were misled made you feel. Also explain if, or how, this experience changed how you view arguments put in front of you.

Imagine you are the marketing director for a company that makes fruit snacks for kids. The snacks aren’t so much fruit as they are sugar, water, and artificial dyes; but kids love them and they are individually wrapped for ease of use by busy parents. Your company needs to increase sales by 50% in the next quarter and your boss has put this burden on you. Write copy for a print ad to run in “Mom’s World” magazine that uses an emotional appeal to get busy moms to buy your product and give it to their children.

Select someone from the entertainment industry who is famous on an international scale. Then find a charity with characteristics that match that person’s character and ethos. Write the text for a print ad that would feature the performer talking about why the charity is important. Also include why you chose the person and charity you did, and why you feel they share an ethos.

Journal 2: Marketing Plan Part C: Unique Selling PropositionDue Week 6 and worth 100 pointsYou will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.The key word in Unique Selling Proposition (USP) is “unique.” There are very few products or services that are truly one of a kind. In order to target the demographic for your company, you need to pinpoint what makes your business standout among the competitors (e.g., Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Neiman Marcus sells luxury and customer service. Wal-Mart sells bargains. Amazon is earth’s biggest bookstore.)Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.Tips on creating a USP for your company:Put yourself in your customers’ shoes. Consider what your customers really want. Consider what could make them your repeat customers and instead of your competition‘s.Research what motivates your customers’ behaviors and buying decisions. You need to know what drives and motivates customers.Uncover the real reasons why customers buy your product instead of a competitor’s. As owner of a start up, ask people why they buy your future competitors’ product. This will help you uncover why they might buy yours. Ask yourself the following questions:What does our product or service do better than anyone else?How is our business model different from that of our competition? How could our product or service be different?What market category or niche is not being served by our industry?Write a four to six (4-6) paragraph journal entry in which you:Identify the target market and your secondary market for your company. Note: Be as specific as possible (e.g., women 30-45, with a high school education and some college; people working full time and living in the Midwest, etc.).Describe your unique selling proposition (USP). Explain the key factors that make your company different than competitors within your industry. Describe the primary way in which the USP for your company targets the two (2) markets you identified in Question 1.Example of a USP:My product is t-shirts and coffee mugs with fun and empowering logos for women.My target market is women ages 35-55, college educated, working full time. My secondary market trends a little younger at 25-35, women passionate about their professional life and their personal pursuits.My USP is “Be Authentic, no Apologies.”My reasoning is I want women to buy my sassy slogans, because they want to show their authentic voice on a shirt or mug.Note: Insert the information from the completed Journal 3 entry into “Section 3: Unique Selling Proposition” in the provided Marketing Plan Template (located in Week 1).Click here to view the grading rubric for this assignment.