What does the web site do to make the product tangible for the customer? Explain how the site provides tangible evidence relating to the experience a visitor to the resort can expect? 

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For this week’s assignment, you will be analyzing the website of a service based travel company, as well as the website of a specific resort, and applying the concepts and theories discussed in the readings.  There is no set word count or page requirement; however 3 – 5 pages of content should be adequate to answer each question using relevant resources to support your conclusions.

The essay should be in APA format, 6th edition, with a title page, in-text citations and a reference page.  An abstract is not required and should not be included.

Rewrite each question as a section header and answer each question completely, using relevant resources to support our conclusions.

Instructions: Class, for this assignment use www.resortsandlodges.com, click on the resorts and lodges tab, scroll down to the section with the world map and look for resort type and accommodation type. Click on the resort type and then click on Island Resorts (you may have to click on “show more”). Choose one of the featured Island Resorts and go to their site to complete this assignment. Please include the URL to the site in your resource section, cited in proper APA format.

1.       Does the resort segment the market by offering pages for a specific market segment? What market segment(s) is the resort targeting, if any?

2.       What does the web site do to make the product tangible for the customer? Explain how the site provides tangible evidence relating to the experience a visitor to the resort can expect?

3.      Find and critique the mission statement for the resort. Be sure to use the guidelines for mission statements located in Chapter 3 of your text.

4.      Is this resort using ecotourism to attract visitors? If so provide examples.

5.      What generation(s) does this resort target?  Provide examples of what the resort uses to target the generation(s) that you chose.

You may need to use additional resources to obtain the answers to all the questions.

Submission Instructions:

The essay should be in APA format, 6th edition, with a title page, in-text citations and a reference page.  An abstract is not required and should not be included.  Times New Roman font, 12 point.

What is the value of having an ethics program (and related programs like safety programs) and what are the responsibilities of front line leaders/supervisors and the workers when they face dilemmas such as the one described?

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Ethical Decisions in the Workplace

After reading your background readings, please review the following scenario and address the questions at the end.

Jerry Stevens heads up an excavation crew for the municipal utilities district in a city in Nebraska. A sewer line needs to be replaced and it has been excavated with a back-hoe. The trench is 7 feet deep. The municipality’s safety rules indicate that employees should not go into the trench without a trench box. This rule is to prevent employees from being buried if the trench walls collapse. People die every year from trench cave-ins.

The trench box won’t arrive on site for another 6 hours and the city promised residents that the sewer would be fixed by the end of the day, which now seems impossible. The City Administrator called Jerry on his cell phone and indicated that it was imperative that the sewer be fixed as soon as conceivably possible because a City Council member is served by that sewer line and will raise a fuss if it’s not fixed by the promised time.

One of the more experienced workers states, “It’s only going to take 30 minutes to dig under the pipe and loosen the fittings. We don’t need the trench box. We used to do this all the time before we were required to use one of those darn things.”

Jerry knows he’s right. He used to do it himself before the rule was put in place. Also, the soil is clearly a cohesive soil and it’s highly unlikely that it will collapse. And although there is an organizational policy to use a trench box for trenches deeper than 5 feet, the Occupational Safety and Health Administration (OSHA) does not have jurisdiction over municipalities in Nebraska because municipalities are political subdivisions of the State. The only entity regulating safety policies is the City’s Safety Director and he took the day off.

  1. In this scenario, to what extent do you think allowing the crew into the trench without a trench box would be pushing (or exceeding) the limit?
  2. Discuss any ethical grey areas in this scenario?
  3. What in your mind is the right thing to do?
  4. What is the value of having an ethics program (and related programs like safety programs) and what are the responsibilities of front line leaders/supervisors and the workers when they face dilemmas such as the one described?

Assignment Expectations

Please take some time to review the materials and take a position on the issue. Write a 2- to 3-page assessment of the authors’ claims, and your assessment of what might be done in a place of business to prevent the “moral amnesia” phenomenon from taking a foothold in a place of business.

Your paper should be double-spaced and in 12-point type size.

Your paper should have a separate cover page and a separate reference page.  Make sure you cite your sources.

Use APA style, and proofread your paper.

Required reading:

Terris, D. (2013). Ethics at work: Creating virtue at an American corporation. Waltham, MA: Brandeis University Press. Retrieved from the Trident Online Library (ProQuest Ebook Central). Read pages 49-75.

De Cremer, D., & de Bettignies, H. (2013). Pragmatic business ethics. Business Strategy Review, 24(2), 64-67. Retrieved from Trident Online Library.

Snell, R. (2013). Teaching rules-based and values-based ethics. Journal of Health Care Compliance, 15(1), 29-32. Retrieved from the Trident Online Library.

Cavico, F. J., & Mujtaba, B. G. (2017). Wells Fargo’s fake accounts scandal and its legal and ethical implications for management. S.A.M.Advanced Management Journal, 82(2), 4-19.

The following tutorial provides detailed information that can be applied to the topics of this course. There are a number of videos and lessons on ethics.

https://courses.lumenlearning.com/epcc-introethics-1/chapter/do-you-have-to-be-an-expert-to-practice-ethics/

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Operation models are used primarily to understand what key areas of an organizational structure should be and how they may associate with each other along with an understanding of what each areas are.

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One of the first major steps to beginning a business is finding a new product, service, or idea. Discovering a need or lack thereof is something that most people find very difficult to do. Knowing what your passion is and then finding a need or getting that service or product out there can be very difficult. Once that has been discovered finding ways to market the product or business as well as producing the service in the beginning can be very challenging. Decisions on start up costs, does production take place in the US or is it easier to outsource, which is usually not something that takes place until the business has been established for a while, because of the different laws in trying to start a business in another country can make outsourcing difficult for a new business. (Barringer, 2009). There are so many components to starting a business and making sure that everything runs smoothly is very important, because in a business one department cannot function well without the others. I think that easiest part of a business is coming up with the new product or idea than manufacturing it, but it is an exciting challenge.

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Operation models are used primarily to understand what key areas of an organizational structure should be and how they may associate with each other along with an understanding of what each areas are. It looks mainly at how a business should look and not so much how it currently actually looks. It can also be useful in better understanding in how key areas in the business interact. This makes it possible to deliver a business strategy.

Mutual & Federal is a business that implemented operations models into their Claims. Their desire for this is to improve customer experience as a key focus. With the new model they look forward to improvements in their decision-making as well as they collect more granular information and speed up the appointment of service providers on submitted claims. Their operating model enhances the processes and efficiencies as well as eliminates waste in the process meaning for the clients that they can improve their turnaround times. Long term they see that their operations model program will give the claims department more capabilities like collecting more detailed data which can in turn enable them to make more accurate decisions quicker and be able to use a basis for a more predictive analysis

Which is NOT a recommendation for preparing for your future success?

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In this file of COLL 148 Week 6 Career Planning Assessment you will find:

Question 1. Question : All of the following are true regarding planning for your future EXCEPT which one?We live in a dramatically changing, global environment.You will probably work for the same employer for your entire career.Technology has a major impact on change.Your grades can affect your future employment.Making a major or career choice can be overwhelming for many students.Question 2. Question : When writing your resume, which one of the following is most important to remember?Be truthful.It is yours, so dont let anyone else review it for you.Give lots of detail because a potential employer will always take the time to read your entire resume if it is well written.Use a fancy font to make your resume stand out from the crowd.None of the above is a good thing to do when writing your resume.Question 3. Question : Which is NOT a recommendation for preparing for your future success?Improve your communication skills.Build your computer skills.Give back to your community by volunteering your time and talents.Focus only on what the employer wants, not your abilities and values.Get involved and stay active.Question 4. Question : Which element of the REWARDS interviews preparation process is NOT defined correctly?Rapport – Use verbal and nonverbal communication to build a relationship.Appearance – Pay careful attention to your attire, grooming, and hygiene.Demeanor – Carry yourself with confidence.Willingness – Avoid jumping into new projects and technologies.Sincerity – Be yourself in the interview.Question 5. Question : Which step in the job search process do most people fail to complete?Use quality paper for the resume.Write a follow-up thank you note.Dress well for the interview.Include a cover letter with the job application and resume.