Describe the HR job positions and the responsibilities listed for that HR department.  Determine which HR job positions you would prefer and explain why.

Select a publicly traded company to research and evaluate its Human Resource (HR) and business strategy, HR department job positions, and ways it markets its company regarding human capital. Some company Websites that provide this information are listed below:

  • Marriott: http://www.arubamarriottcareers.com/JobDescriptions.html
  • Allstate: http://www.jigsaw.com/id209321_d40/allstate_insurance_human_resources_business_contacts.xhtml
  • State Farm: http://www.statefarm.com/about/retirees/news_articles/hr_serv_assist.asp
  • Ford Motor Company: http://corporate.ford.com/careers/career-paths/human-resources?&ccode=US

Write a two to three (2-3) page paper in which you:

  1. Propose how you would ensure the HR strategy is in alignment with the business strategy.
  2. Describe the HR job positions and the responsibilities listed for that HR department.
  3. Determine which HR job positions you would prefer and explain why.
  4. Analyze how the selected company can establish HRM strategies to improve competitive advantages.
  5. Propose three (3) ways that the company can increase diversity.
  6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Examine the role of human resource management (HRM) in organizations and how it supports the organization’s business strategy.
  • Evaluate human resource strategies and how these strategies align with business strategies.
  • Create a competitive advantage in the marketplace.
  • Formulate HRM strategies and policies to recruit, select, place, and retain the most efficient and effective workforce.
  • Use technology and information resources to research issues in strategic human resource development.

What kind of performance appraisal system would you recommend that Ruth institute in the future? How could she improve on her current feedback style?

Case Study Guidelines:

Case studies are provided for students to analyze, evaluate and synthesize course material. Each prompt and questions are derived from the course text. Please make sure each case study is written in APA format and style. Follow the directions provided below:

CASE STUDY

THE PERFORMANCE APPRAISAL MEETING

Gerilynn McDowell is a charge nurse at Central Medical Center (CMC), a large city hospital.  She works the afternoon shift on a general medical and surgical floor supervising registered nurses, licensed practical nurses, and nursing aides. Gerilynn is about to attend her annual performance review with Ruth

Knowlton, the nursing supervisor at CMC. Let us look at how Ruth and Gerilynn are thinking about the performance appraisal that is about to occur.

Gerilynn’s Perspective

Gerilynn has been working at CMC for more than eight years. She was first employed as a registered nurse working in a variety of services, such as intensive care, oncology, and maternity. Last year, Gerilynn became a charge nurse for a general surgical unit in the hospital.  As a charge nurse, Gerilynn supervises all nursing activities on her floor during her shift.

It took a few months for Gerilynn to become comfortable in her supervisory position. She had been friends with many of the nurses in the unit for years and she had trouble establishing a style that combined the proper level of authority with a suitable amount of friendliness. At first, Gerilynn thought she erred by being too chummy and familiar with her nurses, and she felt they often took advantage of her. So, in the last few months, Gerilynn has been working to establish a more businesslike demeanor in the unit.  She has been watching nursing activities carefully (especially charting and other recordkeeping activities) and believes this increased supervision has resulted in a smoother functioning unit. Of course, she has irritated some of the nurses along the way, and a few have requested transfers to other floors or have moved to other local hospitals, but she thinks both morale and efficiency have improved recently and feels much more comfortable in her role as supervisor.

In fact, Gerilynn is almost excited about her upcoming performance review. She feels she has learned a great deal in the last year about effective ways to supervise nurses, and she is eager to share her insights with Ruth.  In fact, Gerilynn is thinking of proposing a training program for new charge nurses so that others will not have to go through the “hit or miss” learning process she was confronted with on the job. She believes that instituting such a training program would be a positive change for the hospital; in fact, she’s interested in taking a leading role in making such a program a key part of the hospital’s training system.

Ruth’s Perspective

Ruth is definitely not looking forward to her meeting with Gerilynn. In fact, Ruth hates the performance appraisal part of her job, and she never looks forward to feedback meetings. But she has put off this meeting with Gerilynn longer than she should have, and certain issues need to be addressed.

Ruth has received some disturbing reports about Gerilynn’s performance in her new supervisory position. At first, she was not concerned–Ruth knows that it is often difficult to make the switch from floor nurse to charge nurse. From what Ruth heard, Gerilynn was making a smooth transition and maintaining the high-quality relationships she had developed over the years. She seemed to be following Ruth’s general rule of management: “Treat your employees with kindness and respect, and they’ll return the favor with hard work.” Then, reports began to indicate that there was a shift in Gerilynn’s behavior. She had become very authoritarian, checking out the minute details of nurses’ charts and riding them about uncompleted paperwork. The pleasant and collegial atmosphere of the floor had been replaced by what one disgruntled nurse called “an armed camp.” Many nurses were requesting transfers to other hospital units and some had even left CMC. With the nationwide nursing shortage, this was definitely a problem that needed to be handled.

Ruth knows that she should have dealt with this issue earlier, but things had been very busy, so she just put it off until the annual performance review meeting. She has a general “performance checklist” to review with Gerilynn, but she is still mulling over how to handle the mote specific problem of Gerilynn’s managerial style. She would hate to have to let Gerilynn go but is afraid it might come to that if things don’t change pretty quickly. Just as Ruth is contemplating this unhappy thought, her secretary lets her know that Gerilynn McDowell has arrived for the annual performance review.

Discussion Questions

What strategies can Ruth use for providing feedback to Gerilynn? Is it possible for Ruth to deliver feedback that will improve Gerilynn’s performance and not cause conflict and dissatisfaction?

What strategies would you recommend to Gerilynn as she enters the performance review meeting? What stance should she take during the meeting? How can she best communicate her ideas about a training program for new charge nurses?

What kind of performance appraisal system would you recommend that Ruth institute in the future? How could she improve on her current feedback style?

What changes should the nursing department at the hospital make to enhance the role development process for nurses? What strategy would you use for instituting a new training program? Would you let Gerilynn play a key role in this program? Why or why not?

What conflict management strategies would you apply to this situation?

  1. Include at least 2 outside sources.

What is created when customer expectations regarding product quality, service quality, and value-based price are met or exceeded?

how to answer these questions below:

1.For many years, Procter & Gamble (P&G) viewed

its Ivory soap as just plain old soap. P&G focused on how well it made Ivory soap and not on what customers wanted from a bar of soap. What type of orientation did the company have?

a. sales

b. production

c. market

d. customer

2.Mimi fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste that can be eliminated. For the last two years Mimi has lost money. What should the company do?

a. hire more retail efficiency experts to trace down any production problems

b. increase its sales force to find more potential customers for the firm

c. focus on its target market to see what needs and wants should be met by Mimi

d. cut prices so that its prices will be at least 10 percent below those of its competitors

3.Which of the following is a drawback of the sales-orientation philosophy?

a. It gives excessive importance to the needs and wants of the marketplace.

b. It cannot convince people to buy goods that are neither wanted nor needed.

c. It places little emphasis on the assessment of manufacturing plants and facilities.

d. It gives importance to the production function over other functions.

4.Livin’ Styles is a home décor company that is well known for its varieties of designs. The management of Livin’ Styles collaborates with its customers and co-creates designs. What does this example illustrate?

a. following a sales orientation

b. focusing on environmental value

c. delegating authority

d. creating customer value

5.What is created when customer expectations regarding product quality, service quality, and value-based price are met or exceeded?

a. a value line b. quality products c. dissonance excellence d. customer satisfaction

6.Which of the following best describes customer relationship management?

a. It involves targeting the average customer or everybody.

b. It involves establishing and tracking customer interactions with the company.

c. It considers all customers as one large group that should be targeted with a single promotional strategy.

d. It is used by sales-oriented firms to convince customers to buy their products.

7.What marketing tools does an organization use to achieve its goals?

a. advertising and personal selling

b. production, promotion, and pricing

c. the marketing mix

d. aggressive promotion

8.Which of the following strategies are put into place by a company that has a market orientation?

a. integration of all the activities of the firm to satisfy customer wants

b. focus on company needs and wants

c. differentiation of the firm’s products from other firms’ products

d. sales growth fuelled through the application of aggressive sales techniques

What about colors, sounds, smells, and other aspects that you think could be important to the satisfaction experienced by our clients and their owners.

Imagine that our class has leased the retail space shown in the pictures attached to this message. Both the interior (A – P) and exterior (1 – 4) of the leased space are shown. The retail space has been leased so that we can open a day spa for dogs (and perhaps other animals, too). Some of the current decisions we need to make include the services to be offered to (a) dogs/other animals and (b) animal owners, the people who will provide those services, as well as how to design the leased interior and exterior space. Collectively, these decisions will significantly influence the competitive positioning of our business and the services we provide.

In this ice breaker activity, here’s what you need to do. First, BE CREATIVE and propose a service that we could offer. It would be great if you could build on your experience, skills, and interests, so try proposing something that in some way REFLECTS YOU.

Second, we need to develop a design for our leased space. Where within the interior space would you like to provide your service? Where should the check-in/checkout areas be located? Make specific reference to the letters denoting specific spaces. What about colors, sounds, smells, and other aspects that you think could be important to the satisfaction experienced by our clients and their owners. Finally, would should the exterior space look like? Here, we need to think about signage and other aspects that will be inviting to our clients and their owners.

Post your thoughts and then check back to see how our service unfolds! Please consider reading the ideas of other students and, if appropriate, let them know that you like the ideas by rating them on a 1-5 scale.