Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets.

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TASK 1

Based on the above scenario, develop a comprehensive report titled ‘Identification & Evaluation of Marketing Opportunities, covering the following areas:

a.   Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets.

b.   Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities by analysing and documenting these opportunities in terms of:

I.       Their potential contribution to your organisations business

II.       Their fit with your organisation’s goals and capabilities

III.       Likely impact on your current business and customers

IV.       External influences on the financial viability of each opportunity

V.       Probable return on investment

VI.       Describe and rank marketing opportunities on their viability, and likely contribution to the business

VII.       Changes needed to current operations

VIII.       Changes needed to maintain current quality of customer service

IX.       Resources required to make the necessary changes

X.       Develop a communication plan to communicate your findings to the key stakeholders in your organization.

XI.       outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations in your organization

XII.       Briefly describe what statistical methods and techniques you would use to evaluate the above identified marketing opportunities?

Respond to feedback on your posting and provide feedback to other students on their ideas.

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Assignment 1: Discussion—Employee Health and Safety: A Global Perspective

BANKS Industries is currently operating in both the United States and China. As a US-based company, BANKS is accustomed to conforming to US law regarding employee health and safety. However, Chinese law is different and, in many cases, offers looser standards for employee protection.

Using the module readings, the Argosy University online library resources, and the Internet, respond to the following:

  • From a global perspective, should the company operate under the laws that are provided in each country of operation or should it adhere to the higher standard regardless of where it operates? Justify your answer.
  • Is this a legal issue, an ethical issue, or both? Justify your answer.
  • Cite at least one example of differences in health or safety standards that BANKS should consider as it moves forward. Explain why this standard should be considered.

By Saturday, August 5, 2017, post your response to the appropriate Discussion Area. Through Monday, August 7, 2017, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation Do the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

**** NOTE:  Responded to a minimum of two peers in a timely manner. Offered points of view supported by research, asked challenging questions that promoted discussion and drew relationships between one or more points in the discussion. Thank you…..

Should state and federal homeland security grant money be distributed based upon population density? Why or why not? Explain.

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The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.

At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Friday of each week. Two additional responses are required after Friday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.

The purpose of the DB is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.

Within the DB area, write 3–5 paragraphs that respond to the following questions:

  • Should state and federal homeland security grant money be distributed based upon population density? Why or why not? Explain.
  • Should state and federal homeland security grant money be distributed based upon risk assessment? Why or why not? Explain.
  • Should state and federal homeland security grant money be distributed equally across the nation or jurisdictions? Why or why not? Explain.
  • Do you think that a combination of any of the listed funding factors above can be effectively utilized? Why or why not? Explain.

Explain other employee leave options for the company without compromising the company’s financial objectives.

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The Elora Jean & Co. owner has come to you asking for guidance on a few issues that were brought to her attention. With the rapidly growing workforce, an increasing number of employees have requested extended time off from work. The owner does not want to grant the time off because of its effect on productivity.

When asked for examples of the requests, she provides you with the following scenarios:

  • Employee #1 has been with Elora Jean & Co. for 13 months. She has requested time off to help care for her terminally ill mother-in-law. She is not sure how long she will need to be out of work, but it could be as long as 3 months.
  • Employee #2 has been with Elora Jean & Co. for 18 months. His wife just had a baby, and he is asking to take 6 weeks off of work to help with the new responsibilities at home.
  • Employee #3 developed health problems since her start with Elora Jean & Co. 7 months ago. Her work attendance is unpredictable. She has exhausted all of her sick days and advised her supervisor that her doctor is requiring her to stay home for a period of 6 weeks.
  • Employee #4, who has been with Elora Jean since the company started, has a son that has been called to active duty for the military. Her son, who is a single parent, has a 3-year-old daughter who needs to be cared for. The employee wants to take 8 weeks off work to get her granddaughter situated and transitioned into a new routine as her father leaves to fulfill his military responsibilities abroad.

As the human resources (HR) consultant, you have many questions, and you would like to gather all of the necessary information before providing additional guidance or recommendations. You are aware of the company’s legal limitations and discretions, such as the Family and Medical Leave Act (FMLA). The owner has also advised you that the company has no formal leave policy for any type of employee absence, other than 7 paid sick days per year.

After conducting your research, in a memo to the owner, address the following questions:

  • Considering the Elora Jean & Co. work environment and history (124 employees, in business for 18 months, mix of union and nonunion), is the company currently exposed to any legal risk by not having a defined leave policy in place? If so, what are the risks and the penalties for violation?
  • Of the 4 employee cases described, discuss whether each one would qualify for FMLA leave. Why or why not?
  • For employees who do not qualify under FMLA, what would you recommend to the company? Explain other employee leave options for the company without compromising the company’s financial objectives.
  • Develop a sample leave policy to be presented to the company owner. Be sure that the policy covers the key components of a comprehensive leave policy, including requirements for eligibility, leave benefits provided, job restoration, pay, and benefits status while on leave. Outline a summary of your recommendations to the company owner, and advise her about the value of implementing this type of policy.