What is a specific brand that has established itself as highly salient in your mind in a particular usage situation. [as part of your answer, identify both the brand and the usage situation. Note, this is a relatively short answer].

/in /by

1.      Explaining Customer-Based Brand Equity – Select a specific brand that is familiar to you, but different from the one you selected in the first question for this assignment. Answer the following questions in regards to the brand you select. [Note, you will need to read and refer to the “Building Customer-Based Brand Equity” reading for this portion of the assignment.]

a.      What is a specific brand that has established itself as highly salient in your mind in a particular usage situation. [as part of your answer, identify both the brand and the usage situation. Note, this is a relatively short answer].

b.      Referring to the brand you identified, what is one way that it’s performance and one way that its imagery has contributed to brand’s the meaning in your mind.

c.      Referring to the brand you identified, what is one way you have responded to the brand. In your answer, describe one way you responded by making a specific judgement and one way you responded by having specific feelings.

d.      Referring to the brand you identified, to what extent has the brand resonated with you? In your answer, select one of the ways a brand can resonate (i.e., behavioral loyalty, attitudinal attachment, sense of community, and active engagement) and describe the how the brand has resonated with you in that way.

– During the Constitutional Convention of 1787, delegates argued about what kind of national executive the United States needed and about how that person or persons should be chosen.

/in /by

This work of COM 120 Week 1 Parallel Structure 580 shows the solutions to the following points:

1. – During the Constitutional Convention of 1787, delegates argued about what kind of national executive the United States needed and about how that person or persons should be chosen. – During the Constitutional Convention of 1787, delegates argued about what kind of national executive the United States needed and to choose that person or persons.2. – Some delegates felt that a single chief executive would be better than a three-person executive team. – Some delegates felt that a single chief executive would be better than electing a three-person executive team.3. – Other delegates worried that a single national executive could behave tyrannically, favor his own part of the country, and the nation would resemble a monarchy. – Other delegates worried that a single national executive could behave tyrannically, favor his own part of the country, and appear to be a monarch.4. – The U.S. Constitution requires a single chief executive not only because a majority of delegates favored the concentration of executive power but also because most of them expected George Washington to be the first officeholder.- The U.S. Constitution requires a single chief executive not only because a majority of delegates favored the concentration of executive power but also most of them expected George Washington to be the first officeholder.5. – The delegates also clashed over whether the president should be chosen by the citizens, members of Congress, or whether some other group should elect the chief executive. – The delegates also clashed over whether the president should be chosen by the citizens, members of Congress, or some other group.6. – Allowing the voters to choose the president directly seemed more radical than to have members of Congress appoint the executive. – Allowing the voters to choose the president directly seemed more radical than having members of Congress appoint the executive.7. – As a compromise, the Constitutional Convention created the Electoral College, which neither allowed the citizens to elect the president directly nor permitted Congress to choose the nation’s leader. – As a compromise, the Constitutional Convention created the Electoral College, which neither allowed the citizens to elect the president directly nor Congress to choose the nation’s leader.8. – Each state was directed to decide if its electors should be chosen by the voters or if they should be appointed in some other way. – Each state was directed to decide if its electors should be chosen by the voters or to appoint electors in some other way.9. – Every state allowed the voters to choose its electors, but in 1787, the only citizens who could vote were property owners who were white, male, and they could not be slaves or indentured servants. – Every state allowed the voters to choose its electors, but in 1787, the only citizens who could vote were property owners who were white, male, and free.10. – The Electoral College has been criticized for unfairly favoring states with smaller populations and because in most states it allows the winner to get all of the votes even in a close contest. – The Electoral College has been criticized because it unfairly favors states with smaller populations and because in most states it allows the winner to get all of the votes even in a close contest.

What are the relevant markets that each of MPBS’s major occupational groups should be compared to?

/in /by

Assume you are leading a team of consultants hired by MPBS to help develop their total compensation plan.  MPBS wants to implement a compensation plan to support their business strategy. Your team has completed the preliminary review of the organization, including discussions with management, and compiled initial information about MPBS.  That information is detailed in the team report.

MPBS views their mission statement as the driver behind the alignment of policies, purposes and objectives of all operating units in the entire organization.   Your first task is to help the human resources department create a compensation mission statement as the first step in designing their compensation plan.  You are to consider the various factors affecting mission statements and objectives and then:

  • Recommend a specific compensation mission statement and the specific objectives of the MPBS compensation system that aligns the compensation plan to the company’s mission and strategy.  Provide a rationale to support your mission statement and objectives.

Your second task is to overcome the past reluctance of top management at MPBS to have anyone put much effort into administrative detail.  They have generally opted for a quick and easy approach to policy and practice.  You should plan to educate the top management group regarding the need for more sophisticated and detailed approaches to compensation.  To do so, you must include answers to the following questions that were posed by the new HR manager.  Justify your responses using scholarly sources.

  • What are the relevant markets that each of MPBS’s major occupational groups should be compared to?
  • Should MPBS lead, match, or follow competitors? Why?
  • How will decisions on external competitiveness help MPBS align compensation policies with mission and strategy?
  • Why is it important and is it worth the effort and cost for MPBS to bother with specifying pay grades and pay ranges?
  • If pay grades are used, is it better to have few or more grades?
  • How should the ranges vary by job type and level?
  • How much overlap should be built into the grade ranges?
  • In what ways might the plan MPBS develops and the related compensation policies impact job performance?

To complete this assignment, write a 5–7 page report in Word format and provide rationale and scholarly support.   Apply APA standards for writing style to your work. Deliver your assignment to the M3: Assignment 2 Dropbox.

identify atleast three other potential threats to Mercer Paints, assign probabilities, andestimate a loss range.

/in /by

This project uses spreadsheet software to calculateanticipated annual losses from various security threats identified for a smallcompany. Mercer Paints is a paint manufacturing company located in Alabama thatuses a network to link its business operations. A security risk assessmentrequested by management identified a number of potential exposures. Theseexposures, their associated probabilities, and average losses are summarized ina table, which can be found in this learning module. Use the table to answerthe following questions:

⢠In addition to the potential exposures listed, identify atleast three other potential threats to Mercer Paints, assign probabilities, andestimate a loss range.

⢠Use spreadsheet software and the risk assessment data tocalculate the expected annual loss for each exposure.

⢠Present your findings in the form of a chart. Whichcontrol points have the greatest vulnerability? What recommendations would youmake to Mercer Paints? Prepare a written report that summarizes your findingsand recommendations.

Setting securitypolicies and procedures really means developing a plan for how to deal withcomputer security. One way to approach this task is:

·Look at what you are trying to protect.

·Look at what you need to protect it from.

·Determine how likely the threats are.

·Implement measures that will protect your assetsin a cost-effective manner.

·Review the process continuously, and improvethings every time a weakness is found.

Reports should focus most on the last two steps, but the first threeare critically important to making effective decisions about security. One oldtruism in security is that the cost of protecting yourself against a threatshould be less than the cost of recovering if the threat were to strike you.Without reasonable knowledge of what you are protecting and what the likelythreats are, following this rule could be difficult.

Hands-on MIS

Improving Decision Making: Using Spreadsheet Software to Perform a Security Risk Assessment

Mercer Paints Risk Assessment

Exposure

Probability of Occurrence (%)

Average Loss ($)

Malware attack

60%

$75,000

Data loss

12%

$70,000

Embezzlement

3%

$30,000

User errors

85%

$25,000

Threats from hackers

95%

$90,000

Improper use by employees

35%

$5,000

Power failure

15%

$300,000

Hands-on MIS Security Vulnerabilities and Risk Assessment Tables

Management Decision Problem 2

SECURITY VULNERABILITIES BY TYPE OF COMPUTING PLATFORM

Platform Number of High Medium Low Total

Computers Risk Risk Risk Vulnerabilities

Windows Server

(corporate applications) 111 37 19

Windows 8 Enterprise

(high-level administrators) 3 56 242 87

Linux (e-mail and printing services) 1 3 154 98

Sun Solaris (UNIX)

(E-commerce and Web servers) 2 12 299 78

Windows 8 Enterprise user

desktops and laptops with office19514161,237

productivity tools that can also be

linked to the corporate network

running corporate applications and

intranet