prepare and submit a term paper on Relationship Marketing, Electronic Marketing and Integrated Marketing Communications. Your paper should be a minimum of 1750 words in length.

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You will prepare and submit a term paper on Relationship Marketing, Electronic Marketing and Integrated Marketing Communications. Your paper should be a minimum of 1750 words in length.

This essay stresses that electronic marketing comprises of all those realms where product promotion and customer relations come in direct contact with the various electronic media forms. These can entail the television, the radio, the Internet and other related disciplines. Since the electronic marketing discussion is centered on a wider spectrum than relationship marketing, its positives as well as negatives are immensely drawn so as to gain a fair enough understanding. The relational sentiment is thus made apparent through the efforts of the people who bring forward the relationship marketing, electronic marketing and the integrated marketing communications domains to the fore.

This paper makes a conclusion that the marketing discipline is indeed comprised of a number of entities, all of which play one role or the other. These dictate the essential basis of understanding where the problems lie and how these can be done away with as and when required. Also a proactive measure sets the basis of undertaking quite a few steps which are geared to achieve results for the betterment of both the business and the end consumers. All said and done, the overlapping of the three forms of marketing is always a good omen for the marketers, the end consumers and the marketing process.

It is because of these measures that the brands and campaigns are able to reach out to newer markets, reclaim the old ones and thus reinforce sales whilst building a positive word of mouth all along.

Enlightenment Values Belong to the Declining West. The work is to be 6 pages with three to five sources, with in-text citations and a reference page.

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I will pay for the following article Enlightenment Values Belong to the Declining West. The work is to be 6 pages with three to five sources, with in-text citations and a reference page.

The enlightenment values are not wrong, but the way the West expresses them as political and social theory and at times implements them needs to be re-examined and a challenge issued. For instance, enlightenment principles of social thinking have repeatedly contributed to buttressing the West’s dominance over the East, men over women, a society of experts over the ordinary people, the employers over workers, and White culture over non-White cultures (Angel 1994, p. 90). This paper is neither against enlightenment values such as freedom and the rule of law, nor is it against the West’s modern bureaucracy, urbanism, and industrialism. Enlightenment values belong to the declining west. other costs, such as postmodern perspectives, are more relevant for emerging and up-and-coming states because the culture of enlightenment fails its social and historical vision in the very West they originated.

&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp. Enlightenment is the emergence and emancipation of humans from his self-incurred naivety, ingeniousness, and immaturity.&nbsp. Enlightenment values can be defined as ideals that develop because of significant historical transitions towards modernity –the renaissance and reformation, and the European revolution. They include abstract universalism, individualism, strict rationalism, certainty, predictability, absolute truths, and order (Angel 1994, p. 56). The West is a particular set of countries that exemplify the enlightenment age’s shared values –holy faith in science, progress, and rationality. They are considered the pinnacle of human advancement. Various individuals equate it with freedom and democracy, most others with Christianity, and others with secular rationalism. In this context, other values mean non-western values practiced in other countries, especially those of the East, and included orientalism and postmodern values (Deutsch 1991, p. 95). Examples include inter-determinacy, hierarchy and structure, relationships, uncertainty, fluidity, change, and deconstruction.

The values and social hopes of Enlightenment culture have failed in their principal historical and historical vision. For instance, the West’s science acclaims so much seem to have lost a great deal of its aura of truth and progress (Gray 2007, p. 39).

Sanxingdui Site. The work is to be 2 pages with three to five sources, with in-text citations and a reference page.

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I will pay for the following article Sanxingdui Site. The work is to be 2 pages with three to five sources, with in-text citations and a reference page.

This article gives a review summary of the main concerns and the history of sanxingdui (Zhao 5). The findings of archaeology show that sanxingdui was a hub that had prospered culturally and was as well very developed in prehistoric China. The bonanza is a representation of the highest credentials of the culture of Sanxingdui. It is also a discovery by the archaeologists that is unmatched in reference to the quality, quantity diversity and academic value of the find. This is in reference to the other sites within Sichuan province. Discovering Sanxingdui brings light to the long-forgotten mysteries hidden within remote antiquity. &nbsp.Birds and fish dual representation is another motif that is decorative and appears on top of the artefacts of Sanxingdui. The province Sichuan, initially, in ancient China, was referred to as Shu. The people of Shu used to stay in south-western border regions of China. The most ancient clan in the Shu kingdom to make an established regime was in Cancong (Zhao 8).

During the 1929 spring, Yan Daocheng, a peasant man, according to sources in China, dug a pit filled with artefacts and jade beside his house when he was repairing sewage ditches near his house. It was noted that the artefacts have strong and unique features endemic to the Shu legendary land. Several archaeologists conducted excavations from the 1930s however it was in vain because there were no fields yielded that were significant. However, the two sacrificial pits detected in 1986 July- September, were the first breakthrough. This resulted in treasure house opening and bringing to light cultural gems that dazzled (Zhao 5).

Some five hundred bronzes found in Sanxingdui are attractions that are very enchanting to visitors and tourists that come. The shapes of the bronze include the divine trees of bronze, a human figure, animal-face and human-face. These bronze masks symbolise the trove specimens. The trove majorly is made up of utensils used for ritual or religious purposes and some bronze used to practice daily. Looking at it from features that determine it, they can be categorised into three. The trove representatives are the first. the images of the hosts of the rituals are their external appearances, the icons or participants of idolatry and fabricated in line with needs of a scarification process that are practical. Bronzes shaped like mythological plants or animals for instance tiger, dragon, roost, snake, fruit, tree and bird are the second type. Finally, the third type consists of almost twelve utensils meant for ritual. for instance lei, pan (plate) and zun (Zhao 12).

One year ago, Sarah started a new business, House Tech, with her husband, Paul. They came up with an innovative business strategy, taking a unique approach to interior design. Their goal was to give customers an IKEA-like “feel” to what their home might look like, but with the use of virtual reality and their home.

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Case Study

One year ago, Sarah started a new business, House Tech, with her husband, Paul. They came up with an innovative business strategy, taking a unique approach to interior design. Their goal was to give customers an IKEA-like “feel” to what their home might look like, but with the use of virtual reality and their home.

It started with an idea to take virtual reality goggles into customers homes so they could see how a renovation may look. Sarah takes a high-definition camera to her initial no-cost, no-obligations meeting with customers and records the tour of the house with explanations of what her customers want done. Then, her and Paul watch the footage and make virtual modifications, adding their own expertise to the customer’s vision along with specific products they can build or buy. Sarah meets with the customers again and shows them what their home may look like with the virtual reality goggles.

Nearly always, the customers are amazed by the experience and agree to the work done with little or no alterations. Some customers are more insistent on sticking with exactly what they envisioned, but Sarah is always happy to help them realize their dreams. She estimates that in 95% of cases, she does end up securing immediate work. A small portion of the homeowners end up contacting her in coming weeks or months for the same work she quoted earlier.

Most of the work is done by the couple, but they do hire contractors for certain jobs. On average, contractors accounted for 35% of the costs last year, while purchased appliances and furniture made up 55%. The remaining 10% was for other supplies, small tools, and materials for projects. Sarah estimates that there is a profit margin of 30% on each job, but she has not taken vehicle expenses into account. Paul suspects this expense will total $2,000 a month (they use the vehicles for personal errands 20% of the time). She wonders if they might be overlooking other expenses as well.

Sarah is specifically wondering what the correct accounting treatment for the high-end technology is. A year ago, House Tech purchased two virtual reality goggles for $700 each, a high-definition camera for $600, and two MacBooks for $1,750 each (everything on account). Although the equipment is expected to last five years with no salvage value, Sarah plans to sell everything after two years of use for half its original cost (cash sale). This will allow her to keep using the best technology for her work and sales pitches. She is looking for guidance on all journal entries on this equipment, including purchase, payment, annual usage, and eventual sale.

In addition to construction, Paul has some experience with building furniture, so he has started making tables and chairs himself. After customers saw his work, they also requested custom pieces, which he started charging a premium for. In the first year, House Tech completed 30 interior design engagements. Two-thirds of these were engagements where all major pieces were purchased. On average, the revenues totaled $6,000 for these jobs. The remaining third heavily involved Paul’s specialty items, resulting in higher revenue of $9,000.

Paul estimates he spends $200 of material and 4.5 hours on average per piece. He believes he made 25 pieces last year. He wonders if the extra money is worth pursuing more higher revenue jobs. By advertising $2,500 a month, the annual numbers could be increased to 40 engagements, half of them including significant specialty items made by him.

ACCT 621: Group Assignment

Case Study

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Sarah and Paul’s own basement was unfinished, so they did some work on it to create a similar setup to IKEA. Basically, they added new furniture and appliances, which customers might find appealing. Then, customers are invited to the basement to view and even try furniture and appliances. Even though House Tech only recently started the practice, many customers have purchased pieces on the spot and Paul later delivered them to their houses. Sarah is wondering if the construction of the basement should be considered a business expense. She wants to be as ethical as possible and is leaning towards only including the furniture and appliances sold as expenses. However, some guidance on correct and ethical accounting treatments would be appreciated.

Sarah and Paul are thinking of buying or renting another house to showcase even more products and ideas. They are wondering if the house could be partially rented out to a tenant who would agree to keep things clean and permit customers to visit with advance notice. The tenant could also help with adding or removing furniture and appliances once sales have been completed to customers. Sarah estimates that the monthly rental income of $1,000 would potentially make up half of the mortgage payment (35% interest on average over ten years) and four-fifths of the entire rental payment. In both a rental and ownership scenario, House Tech would incur additional monthly expenses of $500 a month. Sarah expects the new house will boost current sales by 10%. She also expects its value to increase by $30,000 over ten years. Sarah is asking for your input on whether they should rent, buy, or avoid the house altogether.

Required:

Prepare a well-organized business report for House Tech. Discuss all relevant issues, including pros and cons of each course of action. Outline any questions or inquiries which should be directed to Sarah or Paul and why the information is important to certain decisions. Please make sure your quantitative analysis is supported with a qualitative analysis.