1. Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi market? (Minimum 250 Words)
2. Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions.
   a. What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
   b. Describe one method that you may use to gather primary research on prospective locations.
   c. As per your understanding which kind of research you should make first? Why?

Sample Solution

The post Local Market Research appeared first on use litetutors.

You are an HR executive at a US HQ Amazon company that is interested in opening regional headquarters (RHQ) in an Egypt. The RHQ will host the regional management/administrative functions, regional sales and marketing, and other staff functions. There will be many expatriates from HQ, some third country nationals, and local nationals working in the same location. You need to fill in some details (type of business, size, business strategy and culture) about your hypothetical organization to make the report more interesting and more relevant.
Requirement:
Provide an analysis of the legal/institutional environment and the local workforce – Cairo, Egypt:
Local workforce characteristics and challenges: competence (education/training); availability of talent (managerial, professional, etc.); salary levels for managerial/professional occupations; typical turnover rates; challenges typical for this location (e.g. retaining talent, reluctance to work for foreign companies, lack of skills/experience, etc.).

Sample Solution

The post Analysis of the legal/institutional environment appeared first on use litetutors.