product and channel strategy

Product and Place (Distribution)

This competency assessment assesses the following Outcome(s):

MT219M4-4: Apply product and place Marketing Mix elements to a product or service.

GEL-6.02: Incorporate outside research into an original work appropriately.

Product and place are two of the four marketing mix components that are uniquely configured for a product or service to satisfy customer needs and/or wants.

Checklist:

Your task is the following: Based on the reading in the text and the learning activities regarding the marketing mix, select one of the provided products or services and answer the checklist items in a thorough manner.

Step 1: Select one of the following products for this assessment for the fictional company Prodserve, Corp.

-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.

-A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.

-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.

-A new foldable chair that can be carried in one hand and holds up to 300 pounds.

-A new transcription tool with 98% accuracy.

Step 2: Apply product elements to make this product complete by thoroughly describing them.

Describe the type of product you selected and include product attributes like quality, features, benefits, style, and design.
Provide a proposed product line (depth) and product mix (the 4 Ps; width) for your good. See Exhibit 10.1 in the text.
Describe the elements of the products branding (i.e., brand name, sponsor, and brand strategy).
Provide a packaging plan and any warranty or copyright involved if applicable.
Step 3: Assume Prodserves new product you selected used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers.

Discuss at least two (2) different distribution models available for getting the product from the producer to the consumer.
Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 23 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.
Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
Provide at least one distribution model that would be most effective for the Proservices new product. Explain why it would be most effective.
Provide an original minimum 3-page paper or a minimum of 700 words to address steps 13, with additional title and reference pages using current APA format and citation style.

Requirements :

Your assessment response should be the required number of pages as specified, in a Microsoft Word document, with an additional title page and reference page using current APA format.
Respond to all of the checklist items in a thorough and highly organized, logical, and focused manner using Standard English and demonstrate exceptional content, organization, style, and grammar, and mechanics.
Your Assessment response should comply with all instructions provided.
Your paper should provide a clearly established and sustained viewpoint and purpose.
Your writing should be well ordered, logical and unified, as well as original and insightful.
Be sure to cite both in-text and reference list citations where appropriate and reference all sources using proper current APA citation style.
If the work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.

Plagiarism

Plagiarism is an act of academic dishonesty. It violates the Universitys Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.

African American woman faces inequality of pay in the work force

The group: educated African American woman face inequality of pay in the work force.

selected an atrisk group and identified at lest two issues that complicate their lives, you are required to present in summary form 11 articles discussing the ways in which your atrisk group is challenged by these issues.  Structurally, your paper, that will be submitted through assignment link, will have a cover page, a body with paragraphs made up of seven to nine sentences double spaced and one inch margins, and finally a reference list in APA format. See attachment for examples 

Article Analysis

Read chapter 16 in the Blanchard text

Review all videos of the case presented to this point (Case 1-8). Write a 2-3 page paper on techniques the General Manager at Pleasant View Resort used to transform the culture.

Extra references
https://www.youtube.com/watch?v=enkws35tioY&feature=youtu.be

Sample Solution

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Making connections between silent spring and the animals :practicing complexity

OVERVIEW
Connecting defines relationships. Connecting texts is a way of better understanding and interpreting texts by
examining and interpreting an author’s argument in a piece of writing (or another text) and making connections
between it and another unique text, joining them in conversation about a particular topic.
When making connections between the texts assigned for this and your other major projects, you might want to
try a few different strategies:
Draw the connections. Start by listing the important terms, concepts, and ideas from each text on a sheet of
paper. Once you’ve done that, you can literally draw lines between ideas that have some relation.
Use clustering. You might also try a technique called clustering (see example at the base of “The Writing
Process: Organizing/Outlining.” Put the main concept of each text in a circle on a sheet of paper. Draw other
circles containing related or subsidiary ideas and connect them with lines to the circles containing the main
ideas of the texts. When you find ways to connect the branches of these separate groups, you’re locating
relationships between the texts that you might want to pursue. Through figuring out exactly what these
relationships are, you not only utilize critical thinking but also start the process of forming your own ideas,
which you will express in your major projects for this class.
Ask questions. Think specifically about one text in terms of another. These questions will direct you to think
about both texts, giving you an opportunity to use each assigned text to test the concepts and ideas of the
other.
Identify key terms/concepts. As you read any text, try to identify its key terms and concepts; some of these will
overlap the terms and concepts for other texts. These should help you see some of the more apparent
connections (and perhaps lead you to consider those less obvious) between the assigned texts.
To make effective connections, one must have good critical reading skills and analysis abilities (see Chapter 1
(Links to an external site.) and Chapter 2 (Links to an external site.) of your course text). A textual analysis
essentially “breaks down” a writer’s work into its parts and “examines” those parts to see what the whole text
argues–or doesn’t argue–in the way the author seemingly intended. Textual analyses also draw conclusions
based on both explicit and implicit meanings. Remember the questions to ask once you’ve completed each
reading:
What is the larger conversation? Each of the texts assigned as possible sources for your projects is part of a
larger discussion about an issue: ethics, climate change, food and agriculture, globalism, health, etc. Where do
you see the author acknowledging, including, and joining that conversation? How do you imagine you might
join it as well?
What other voices are in this conversation? Where does the author bring in other voices? How does the author
use quotation? How might you use quotations from this author as you write about his or her text?
What counts as evidence for this author? Each discipline has a different standard for evidence, and the
standards for evidence in academic and public writing differ as well. Does the author rely on anecdotes or
statistics? Does the author use other credible sources? What sources should you use in your own writing?
How does the author acknowledge counterarguments? Why might an author make or avoid this move? When
should you acknowledge opposing positions?
How does the author acknowledge the audience? What sort of contextual information does the author provide?
How does the style of writing reflect the needs of a particular audience?
Then make your connections. The major goals of this project are to clearly reflect your critical thinking process
through analyzing texts (written and/or visual) and to make reasonable and informed connections between two
of them. You are free to reference rhetorical elements, but don’t water down your paper by putting in too many
ideas.
BACKGROUND
For this assignment, you will read, analyze, and connect two of the texts I’ve assigned concerning some aspect
of food, choosing one text from each column. You should read the texts thoroughly, taking notes or annotating
ideas on them. As you read—in fact, any time you read for this course—make use of the strategies you learned
in Chapter 1 (Links to an external site.):
Establish your purpose for reading
Preview the text
Annotate while reading
Review once you’ve finished reading
As you annotate, highlight sections of the text that seem important, interesting, or confusing; write down
questions that you have as you read; mark words that are unfamiliar to you; and mark key terms or main ideas.
Once you’ve read, annotated, and gotten to know a bit about the assigned texts, use the strategies you learned
about the basics of textual analysis and the response assignments on the various texts and apply what you
learned about textual analysis to make connections. The goal is for you to understand not only what each text
says, but also how it might be connected to another.
Choose one text from each column
(I’ve requested a virtual discussion on the topic of “Consumption” based on your feedback. If that is scheduled
and confirmed in time to be included as a “text” for this project, I will add it to one of the columns.)
from Silent Preview the documentSpringPreview the document by Rachel Carson “The Animals: Practicing
Complexity”Preview the document by Michael Pollan
“The Oil We Eat: Following the Food Chain Back to Iraq”Preview the document by Richard Manning “Consider
the Lobster”Preview the document by David Foster Wallace
“The Uninhabitable Earth” (Links to an external site.) by David Wallace-Wells Food, Inc. (Links to an external
site.)
A draft of your essay, with introduction, conclusion, transitions, examples from the texts (as quotes and
paraphrases), and documentation will be due on March 11.
As you begin, here is a “checklist” of questions you may wish to consider about EACH text, courtesy of
Everything’s an Argument by Lunsford and Ruszkiewicz (your final paper can’t possibly respond to all of these):
Who is the author? Where and when was the essay published?
What is the purpose of this argument? What does it hope to achieve?
Who is the audience for this argument? Who is ignored or excluded?
What appeals or techniques does the argument use – emotional, logical, ethical?
What type of argument is it, and how does the genre (essay, book, film) affect the argument?
Who is making the argument? What ethos does it create and how does it do so? What values does the ethos
evoke? How does it make the writer or creator seem trustworthy
What authorities does the argument rely on or appeal to?
What facts, reasoning, and evidence are used in the argument? How are they presented?
What claims does the argument make? What issues are raised – or ignored or evaded?
What are the contexts – social, political, historical, cultural – for this argument? Whose interests does it serve?
Who gains or loses by it?
How is the argument organized or arranged? What media does the argument use and how effectively?
How does the formality of language of the argument (or style, tone, word choice, sentence length, paragraph
length and structure, documentation, use of questions, etc.) persuade an audience?
Is the argument likely to be effective?

Sample Solution

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