Customer Value

Read Topic 1: Opening Story: The 21st-Century Omni-channel Challenge in MyEducator to know how logistics create customer value, and what logistics capabilities are needed to compete in online and brick-and-mortar settings.


Select an organization that you are familiar with and draft an elevator pitch as an email of 350–525 words to a recruiter for an internship interview.


Describe 2 capabilities needed to compete in online versus brick-and-mortar settings.


Discuss 2 examples where logistics creates customer value.


Recommend 2 suggestions for your organization where logistics can be used for cost and performance management.

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