English II Essay 1Reflection Essays

 

Reflection Essays

For each Reflection Essay, you will write a minimum of five paragraphs and 300 words. Do not include any scholarly sources or outside references.

The point of these essays is to create a clear thesis or opinion of a work’s theme or point. Then, in at least three body paragraphs, you will defend and prove your position by analyzing at least 1-2 quotes from your chosen work(s) in each body paragraph.

The quotes are your proof and evidence, and you will incorporate significant passages from your readings by using quotations with a parenthetical citation afterward (Smith 8), demonstrating proper MLA formatting and the ability to include quotes within an opinion/persuasive/argumentative essay where the focus is on your ideas and on defending those ideas.

For example:

Thesis: In “Sadie and Maud,” neither protagonist is truly happy or more successful than the other because Gwendolyn Brooks’s message to readers is living life based on the expectations of others – whether meeting those expectations or rebelling against them – leads to lack of individuality and genuine happiness.

First Body Paragraph: When Brooks writes, “Sadie scraped life with a fine tooth comb” (l.5), she suggests Sadie both struggled to make ends meet as well as enjoy each moment to the fullest. Being a single mother, Sadie was judged and held at arm’s length by the people in her town, causing her and her children’s life to be harder than necessary. Sadie, while rebelling against the status quo and social obligations, never found true happiness and identity as an outcast who was marginalized to the outskirts of society. Sadie was true to her adventurous spirit, but she was never accepted by her community and was made to live an empty life of labels and loneliness.

Notice how the above example presents a clear and effective thesis (opinion and topic). The body paragraph presents a quote and the line numbers for the poem in parenthesis after the quote. The quote is then discussed and analyzed to prove and further define the essay’s thesis.

Also notice how the opinion of the student is given without the use of personal pronouns like “I” or “me” or “you” – and how the sentences sound more authoritative and direct. As a result, you should avoid using personal pronouns in your essays. Instead, be direct and professional in your writing.

Follow the essay structure:

Introduction Paragraph

· Grab Attention

· Give some background and context

· Present your thesis clearly (opinion and why)

 

Body Paragraphs

· Transition readers into the paragraph (First, While, In order to…)

· Introduce the point of the paragraph

· Introduce your quote

· Discuss/Analyze the quote

· Repeat if necessary (adding scholarly quotes and discussion)

· End the paragraph by returning to your thesis – how have you proven part of your overall point?

 

Conclusion Paragraph

· Transition to the end (Ultimately, Finally, Without a doubt)

· Recap your main points

· Review your thesis (use fresh language)

. Select A Famous Speech To Analyze. Please Avoid Some Famous

Assignment:

1. Select a famous speech to analyze. Please avoid some famous, but “overdone” speeches such as MLK’s “I Have a Dream”. Your choices are a compilation of several collections from American Rhetoric Movie Speeches (see below). American Rhetoric is an excellent resource for this assignment and hosts video clips and written transcripts of many popular movies.

http://www.americanrhetoric.com/moviespeeches.htm

2) Analyze your chosen speech as an argument and write an essay for it about the writer’s effectiveness considering the context in which, and audience to which they were delivered. Essay should identify and explain the rhetorical strategies the author deliberately chose while crafting the text. What makes the speech so remarkable? How did the author’s rhetoric evoke a response from the audience? Why are the words still recognized today?

3) Carefully consider the author’s deliberate manipulation of language. The thesis must be arguable and take language into account; it may not merely tout the general importance of the speech or the valiance of the speaker.

4) Stay focused on the speech as an argumentative text. There isn’t ample space in this essay to carefully detail every aspect of the historical context in which this speech falls. It’s critical to know about the events that led up to the speech, so it is probably necessary to include pertinent details. However, it is not useful to delineate, for example the specific events of the entire evolutionary War that preceded George Washington’s Inaugural Speech.

5) You will use at least two rhetorical devices in your body paragraphs to analyze your speech: ethos,pathos, and logos. To develop and support your points, you will need to use specific evidence, in the form of examples and short quotes from your speech.

Think of the rhetorical analysis as shining a spotlight on an important, hidden meaning in your movie speech and how it says something interesting about our culture today. Remember that the goal of this paper is argument and analysis.

Any speech we cover in class is off limits for the papers.

Requirements:

The paper should be a minimum of two pages and follow all MLA standards (i.e. double-space, Times New Roman, 12″ font, etc). Submit the paper to the TurnItin.com dropbox 

Assigned Articles for Opposing Viewpoints Assignment

1. Print, read and annotate the following pair of articles posted in Unit and General Resources:

Assigned Articles for Opposing Viewpoints Assignment

PRO:

Students Should Have the Right to Carry Guns on College Campuses
David Burnett (2012)

CON:

Students Should Not Be Allowed to Carry Guns on College Campuses
Darby Dickerson (2012)

2. Write a detailed three paragraph response. Use details from these two assigned articles by Burnett and Dickerson to support your argument.

    • What is each author’s central argument?
    • Students Should Have the Right to Carry Guns on College Campuses Guns and Crime, 2012

      David Burnett is the director of public relations for Students for Concealed Carry on Campus (SCCC), a national, non-partisan, grassroots organization that supports the legalization of concealed carry by licensed individuals on college campuses.

      The mass murder that occurred in April 2007 at Virginia Polytechnic Institute and State University is just one example of the many college shooting sprees in which students and teachers were unable to defend themselves because their campuses were mandated gun-free zones. Gun-free zones are supposed to be safe areas, but statistics show that campuses are not always safe. And the fact is the only people who truly benefit from such designated zones are criminals and killers. Students and teachers have the right to defend themselves, and if they are responsible enough to apply for and receive a license to carry a concealed firearm, no law should deny them that right.

      It was nothing less than a morning of sheer terror.

      If you asked any student on the quiet campus of Virginia Tech [Virginia Polytechnic Institute and State University] on the morning of April 16, 2007, most would have told you they felt safe. As they gathered their backpacks, pencils and textbooks and prepared to go about their day, no one imagined the sleepy town of Blacksburg, Va., would be the stage for the worst college shooting in U.S. history.

      One of the students feeling particularly safe that morning was a mentally disturbed youth—he would

      want his name to be printed here, but we won’t—whose plans differed radically from those of his classmates. Instead of textbooks and calculators, his plan involved two handguns and 400 rounds of ammunition.

      Gun-Free Zones Are Not Necessarily Safe Zones

      Despite his psychological problems, he showed deliberate and calculated strategy in selecting his target. There’s no doubt he felt safe planning and carrying out his attack, since just the previous year Virginia Tech officials “heroically” defeated a bill allowing lawful concealed carry on campus. The officials were jubilant at their victory, certain that the bill’s defeat would help students “feel safe.” They realized too late that feeling safe and being safe were two different things—the bill’s failure guaranteed that no one was capable of resisting an armed killer.

      Walking into a dormitory, the shooter began by gunning down two students. It took two hours before officials alerted students to the murders. During that interval, police arrived and began investigating, the killer mailed videotaped rants and a manifesto to NBC, and Virginia Tech officials privately warned their own families and secured their own offices. What school officials didn’t do, however, was warn students that their safety that morning might be in jeopardy, as required by federal law. A review by the

      U.S. Department of Education released in May [2010] found that Virginia Tech failed to take prompt

       

       

      action in warning the campus community of the possibility of danger after the bodies of the two students were found, in accordance with a mandate called the Clery Act.

      More than two hours later, with police still on campus, the perpetrator entered Norris Hall and began murdering more students. One survivor later stated that the total randomness of the killing was still hard to get over; without the ability to resist, the choice of life or death rested solely in the hands of a mentally deranged killer. Eventually, realizing armed officers were approaching, he took one final life—his own.

      In nine minutes he fired 174 shots, killed 32 people and wounded 15—traumatizing a whole campus and leaving an entire nation to grieve. Although the massacre was devastating, it could have been far worse: The killer missed with 73 percent of his shots, and he had more than 200 rounds remaining.

      The Virginia Tech story is familiar to anyone who followed the news in 2007. Killing sprees aren’t new, but it was the first time in decades that a college campus was hit, or that so many died.

      College campuses represent one of the final frontiers in the fight for concealed carry.

      What is less well known is that there have been more than a dozen other college shootings since Virginia Tech. You probably didn’t hear about most of them because there wasn’t enough blood to earn a cover story, but each of these attacks had one thing in common. They all occurred under the same banner: “gun-free zone.”

      Colleges fight hard for these “gun-free” zones, wearing them as a badge of honor. They even advertise their campuses as being defense-free.

      As Right-to-Carry freedoms have expanded in recent years, such legally sanctioned victim disarmament zones have dwindled. State legislators and average Americans are realizing that gun- free zones appeal to only two groups of people: the irrational, unreasonable anti-gun crowd … and killers.

      College campuses represent one of the final frontiers in the fight for concealed carry.

      A Movement Against Defenselessness

      In many ways, this is one of the most vital battles. It is here, under the careful tutelage of mostly left- leaning professors, that the best and brightest are challenging their worldviews and forming new ones. And it is here that students are deluded into believing that they are safer when disarmed. The future is being fashioned in these classrooms, and it doesn’t bode well for America’s freedoms.

      But there is hope. A new generation of freedom’s defenders is rising up to take a stand for its rights, and demanding an end to discrimination against law-abiding armed citizens.

      Students for Concealed Carry on Campus (SCCC) was formed in direct response to the Virginia Tech

       

       

      shootings. The group’s goal? Stop pretending a piece of paper taped to the door will stop a killer.

      Originally, the group started out on the social networking site Facebook. But after another psychopathic killing spree at Northern Illinois University, the group began receiving national attention. Suddenly major news agencies were investigating whether Right-to-Carry could deter killers at colleges. Group membership quickly blossomed into more than 40,000 supporters.

      The organization began holding “empty holster protest” events at colleges nationwide. As a symbol of their forced defenselessness, students strapped on empty holsters while attending class. The most recent protest in April included thousands of students at more than 130 colleges.

      Educational activities such as concealed carry classes, gun safety lessons or other firearms training

      are held at some schools. Other members sponsor debates, speaking events or free days at the range for professors.

      For the first time in the history of the gun rights movement, the youth of America are stepping up to take the lead.

      Colleges’ responses have proven interesting. Many turn deaf ears to students lobbying for their rights. Others have shown they’re no longer content to tread on just one amendment.

      In Texas, some students were forbidden from wearing empty holsters on campus, until a federal judge stepped in and enforced their right to free speech.

      In Michigan, some professors wanted to cancel classes, based only on their fear of empty holsters.

      In Kentucky, despite a workplace protection law allowing employees to keep guns in cars without reprisal, one university fired a graduate student for having a handgun locked in his car on campus property. The car, incidentally, was parked more than a mile away while the student was busy saving lives in the university hospital emergency room.

      The criticisms of allowing guns on campus fly fast and thick:

      Guns and alcohol don’t mix.

      Students aren’t responsible enough.

      Guns will lead to more violence.

      Such criticisms come not just from the hackneyed gun-ban crowd, but from the “enlightened” university officials and campus police chiefs. Somehow, opponents of campus carry believe responsible adults with concealed carry permits are actually dormant criminals, just waiting for the law to sanction guns on campus before cutting loose with sprees of violent crime.

      It’s definitely not the story they tell when advertising their colleges or soliciting donations.

       

       

      Concealed Carry Works When Given the Chance

      Despite the heavy-handed opposition of colleges and anti-gun groups (who accused SCCC of being another arm of the so-called “gun lobby”), the protests drew the attention of state legislators.

      Since 2007, 22 states have considered legislation allowing lawful concealed carry on campus. While many of these bills stalled in committee, Arizona, South Carolina and Georgia passed laws at least allowing guns to be kept in parked cars on campus. (Note that most colleges ban guns in cars, daring to extend their authority even to commuting students’ drives to and from the schools).

      Presently, 25 states ban guns on college campuses, eight of them leave it to universities to set their rules, and some states don’t address the issue at all, which sometimes creates legal gray areas.

      As usual, the ignorant criticisms of expanding Right-to-Carry fall flat when compared to reality. Every public university in Utah has allowed concealed handguns on campus since 2006, with no misfires, accidental shootings or incidents of any kind reported. Likewise, Blue Ridge Community College in

      Virginia has allowed concealed carry on campus for years with zero complaints.

      Guns became permissible on some campuses in Michigan in 2009 when law enforcement officials

      refused to enforce Michigan State University’s non-binding ban on weapons. The school changed its policy to reflect state law, which prohibits concealed carry only in dorms, stadiums and classrooms.

      But perhaps the greatest illustration of the difference between victim disarmament and victim empowerment—and its effect on crime—is found in Colorado.

      Two schools stand in stark contrast on the issue. After Colorado became a shall-issue Right-to-Carry state in 2003, Colorado State University (CSU) chose to comply with the law and allow concealed carry on campus. Though certainly there are other factors at play, the school’s crime rate has steadily declined ever since, dropping from 800 crimes in 2002 to 200 in 2008. Sexual offenses alone dropped from 47 in 2002 to only two in 2008. James Alderden, the county sheriff and a gun rights supporter, reports absolutely no problems from permit-holders.

      Meanwhile, the University of Colorado (CU), which banned guns, has experienced a dramatic increase in crime. In contrast to CSU’s 61 percent drop in the last five years, CU crime is up 37 percent.

      The data show that concealed carry works as a deterrent on a college campus.

      Shockingly, citing “risks” of allowing guns on campus, CSU moved to ban concealed carry on campus in the spring of 2010—despite hundreds of students petitioning against the ban, and a near- unanimous vote from student government. Sheriff Alderden vehemently opposed the unconstitutional ban, declaring his jail off-limits to anyone arresting lawfully armed students, and vowing to testify in defense of anyone prosecuted for being armed.

      Just before press time, under pressure from SCCC, CSU announced it would rescind its planned

       

       

      prohibition on concealed carry, leaving students there better able to defend themselves against criminals. More than a dozen other community colleges in Colorado subsequently changed their policies to allow concealed carry on campus.

      College Students Deserve the Right to Defend Themselves

      Clearly the data show that concealed carry works as a deterrent on a college campus. Yet even some gun owners think back to their college days, picture their sons or daughters on a campus full of students and question the wisdom of allowing concealed weapons on campus. Despite the knowledge

      that anyone carrying a firearm would already have to meet several stringent requirements to possess a permit, some pro-gun parents even question if such a proposal is too dangerous.

      The better question to ponder is, isn’t it too dangerous not to allow concealed carry? Gun-free zones only serve to protect killers by ensuring they will face no resistance.

      College campuses may be safer than the average city, but that doesn’t mean they’re safe. Statistics show there are nine sexual assaults per day on campuses nationwide. Imagine your loved one, perhaps a son or daughter, sitting in a classroom targeted by a killer. Or picture your daughter, niece or granddaughter walking home from the library late at night and being ambushed by a serial rapist. Colleges must be held accountable for forcing these victims to be disarmed and helpless as a condition of admittance.

      Colleges often argue that “kids” aren’t responsible enough to carry a gun—a senseless argument since most state laws don’t authorize concealed carry until the age of 21. These “kids” can drive a car

      at 16 and get married, get a mortgage and join the military at 18. There’s something backward when the same “kids” who defend our nation with M16s are somehow too dangerous to carry .38s for self- defense on college campuses.

      The fact that taxpayer-funded colleges can force Right-to-Carry permit holders to surrender their Second Amendment rights upon crossing the invisible (and unsecured) borders of their campuses should anger every sensible American.

      Police took nine minutes to reach the Virginia Tech killer. Northern Illinois University police took two minutes to confront the attacker at their school. And at the University of Alabama (Huntsville), where a Harvard-trained professor is accused of shooting six of her colleagues, the campus police station was literally next door to the site of the murder. Nevertheless, police could not prevent these crimes.

      [Students] are boldly insisting that colleges get serious about safety and stop pretending signs and rules will protect them.

      When a college doesn’t secure its borders and the students’ only alternatives for responding to attacks include huddling together (presenting the best possible target for a murderer), dialing 9-1-1 and playing dead, something is indeed wrong and has to change.

       

       

      These students need—and deserve—your help. Braving the wrath of the academic class, they are boldly insisting that colleges get serious about safety and stop pretending signs and rules will protect them. With minimal funding and maximum efforts, student activists have brought the issue to national exposure, called out the vulnerability and inaction of colleges, and successfully prompted legislation to be heard in nearly half the states in the union.

      This battle isn’t just for student rights—it’s for the rights of every single American. Our future is being shaped in these classrooms. We must continue the fight to ensure that future is bright, safe and free.

      Further Readings Books

      Ben Agger There Is a Gunman on Campus: Tragedy and Terror at Virginia Tech. Lanham, MD: Rowman & Littlefield, 2008.

      Pjeter D. Baldridge, editor Gun Ownership and the Second Amendment. Hauppauge, NY: Nova Science Publishers, 2009.

      Chris Bird Thank God I Had a Gun: True Accounts of Self-Defense. San Antonio, TX: Privateer Publications, 2006.

      Joan Burbick Gun Show Nation: Gun Culture and American Democracy. New York: New Press, 2006.

      Brian Doherty Gun Control on Trial: Inside the Supreme Court Battle Over the Second Amendment. Washington, DC: Cato Institute, 2008.

      Richard Feldman Ricochet: Confessions of a Gun Lobbyist. Hoboken, NJ: John Wiley & Sons, 2008.

      Kristin A. Goss Disarmed: The Missing Movement for Gun Control in America. Princeton, NJ: Princeton University Press, 2006.

      Alan Gottlieb and Dave Workman America Fights Back: Armed Self-Defense in a Violent Age. Bellevue, WA: Merril Press, 2007.

      Alan Gottlieb and Dave Workman These Dogs Don’t Hunt: The Democrats’ War on Guns. Bellevue, WA: Merril Press, 2008.

      Stephen P. Halbrook The Founders’ Second Amendment: Origins of the Right to Bear Arms. Chicago: Ivan R. Dee, 2008.

      Bernard E. Harcourt Language of the Gun: Youth, Crime, and Public Policy. Chicago: University of Chicago Press, 2006.

      Dennis A. Henigan Lethal Logic: Exploding the Myths that Paralyze American Gun Policy. Washington, DC: Potomac Books, 2009.

      Kathy Jackson The Cornered Cat: A Woman’s Guide to Concealed Carry. Hamilton, MI: White Feather Press, LLC, 2010.

      David B. Kopel Aiming for Liberty: The Past, Present, and Future of Freedom and Self Defense. Bellevue, WA: Merril Press, 2009.

      Mark Pogrebin, N. Prabha Unnithan, Paul Stretesky Guns, Violence, and Criminal Behavior: The Offender’s Perspective. Boulder, CO: Lynne Rienner Publishers, 2009.

      John A. Rich Wrong Place, Wrong Time: Trauma and Violence in the Lives of Young Black Men. Baltimore: Johns Hopkins University Press, 2009.

       

       

      Lucinda Roy No Right to Remain Silent: The Tragedy at Virginia Tech. Van Nuys, CA: Harmony, 2009.

      Robert J. Spitzer The Politics of Gun Control, 4th Edition. Washington, DC: CQ Press, 2008.

      Mark Walters and Kathy Jackson Lessons from Armed America. Hamilton, MI: White Feather Press, LLC, 2009.

      Timothy Wheeler and E. John Wipfler Keeping Your Family Safe: The Responsibilities of Firearm Ownership. Bellevue, WA: Merril Press, 2009.

      Periodicals and Internet Sources Ben Adler “Conservatives Make Inaccurate Arguments Against Gun Control,” Newsweek, January 18, 2011.

      Ellen S. Alberding “Philanthropy Must Challenge the Idea that Gun Violence Can’t Be Stopped,” The Chronicle of Philanthropy, January 14, 2011.

      Frida Berrigan “Too Many Guns,” Huffington Post, October 23, 2008. www.huffingtonpost.com.

      Jimmy Carter “What Happened to the Ban on Assault Weapons?” New York Times, April 26, 2009.

      Steve Chapman “The Unconcealed Truth about Carrying Guns,” Reason, March 31, 2011. www.reason.com.

      Saul Cornell “What the ‘Right to Bear Arms’ Really Means,” Salon, January 15, 2011. www.salon.com.

      Diane Dimond “Packing Heat at College,” Huffington Post, March 1, 2011. www.huffingtonpost.com.

      John J. Donohue “It Takes Laws to Control the Bad Guys,” New York Times, January 12, 2011.

      James Alan Fox “More Guns Means More Guns,” New York Times, January 12, 2011.

      Morris Goodman “Gun Violence in America Calls for Gun Control,” The News-Herald, January 17, 2011.

      Michael Grunwald “Tucson Tragedy: Is Gun Control a Dead Issue?” Time, January 24, 2011.

      Thomas L. Harnisch “Concealed Weapons on State College Campuses: In Pursuit of Individual Liberty and Collective Security,” American Association of State Colleges and Universities (AASCU), November 2008. www.aascu.org.

      Bob Herbert “How Many Deaths Are Enough?” New York Times, January 17, 2011.

      Joshua E. Keating “Armed, But Not Necessarily Dangerous,” Foreign Policy, January 11, 2011. www.foreignpolicy.com.

      Nicholas D. Kristof “Why Not Regulate Guns as Seriously as Toys?” New York Times, January 12, 2011.

      Juliet A. Leftwich “Worse than Iraq: Guns Kill More Americans at Home in Six Weeks than in Four Years of War,” The Recorder, October 12, 2007.

      W. Scott Lewis “Empty Holsters on Campus,” The Washington Times, October 24, 2007.

      Sylvia Longmire “Guns in Mexico: A Challenge to Obama and the NRA,” San Diego Union-Tribune, June 23, 2011.

      John R. Lott, Jr. “More Guns, Less Crime?: The Case for Arming Yourself,” New York Times, January 12, 2011.

       

       

      Michael Luo “Mental Health and Guns: Do Background Checks Do Enough?” New York Times, April 19, 2007.

      Heather Martens “When Background Checks Are Given a Chance, They Work,” Minnesota Public Radio, March 23, 2011. www.minnesotapublicradio.org.

      Roger Simon “The Everyday Crisis of Gun Violence,” Politico, April 7, 2009. www.politico.com.

      Ron Smith “Face the Facts: Gun Control Laws Don’t Save Lives,” The Baltimore Sun, January 20, 2011.

      Robert J. Spitzer “Campuses Just Say ‘No’ to Guns,” Huffington Post, February 27, 2011. www.huffingtonpost.com.

      Daniel Stone “Is Gun Violence the Cost of Freedom?” Newsweek, January 13, 2011.

      John Stossel “Guns Save Lives: Why the Right to Keep and Bear Arms Is Essential in a Free Society,” Reason, June 24, 2010. www.reason.com.

      Mike Stuckey “Record Numbers Licensed to Pack Heat,” MSNBC.com, June 24, 2010. www.msnbc.msn.com.

      Janalee Tobias “Columbine Was an Easy Target—Guns Protect Schools from Criminals,” US News & World Report, April 20, 2009.

      Full Text: COPYRIGHT 2012 Greenhaven Press, a part of Gale, Cengage Learning.

      Source Citation Burnett, David. “Students Should Have the Right to Carry Guns on College

      Campuses.” Guns and Crime. Ed. Christine Watkins. Detroit: Greenhaven Press, 2012. At Issue. Rpt. from “Colleges Reveal Their Plan to Keep Students from Becoming Victims of On-Campus Violence: Duck & Cover.” National Rifle Association Online, 2010. Opposing Viewpoints in Context. Web. 8 July 2015.

      Document URL http://ic.galegroup.com/ic/ovic/ViewpointsDetailsPage/ViewpointsDetailsWindow?fa ilOverType=&query=&prodId=OVIC&windowstate=normal&contentModules =&display-query=&mode=view&displayGroupName=Viewpoints&dviSelect edPage=&limiter=&currPage=&disableHighlighting=false&displayGrou ps=&sortBy=&zid=&search_within_results=&p=OVIC&action=e& catId=&activityType=&scanId=&documentId=GALE%7CEJ3010015252&sour ce=Bookmark&u=viva2_nvcc&jsid=0631f5a936d074f97f482dab0db37024

      Gale Document Number: GALE|EJ3010015252

    • Whose position do you agree with more, any why? Be specific in your response.
3. Make sure all references and quotation are clearly cited, using the parenthetical form of citations.
4. Also include a works cited. (Review MLA format.)

5. Post your paragraphs to the Opposing Viewpoints full class forum.

Beyond Tokyo: Disney’s Expansion In Asia Reflection Paper

Select a case, review the case, and then prepare a Reflection Paper. Which details appear to be significant about the case?

Here are more details about a Reflection Paper. After you finish reading the case you select, reflect on the concepts and write about them. What do you understand completely? What did not quite make sense? The purpose of this assignment is to provide you with the opportunity to reflect on the case you finished reading and to expand upon those thoughts.  Can you apply the concepts toward your career or your experiences? How?

In-Depth Integrative Case 2.1 b

Beyond Tokyo: Disney’s Expansion in Asia

After its success with Tokyo Disneyland in the 1980s, Disney began to realize the vast potential of the Asian market. The theme park industry throughout Asia has been very successful in recent years, with a range of regional and international companies all trying to enter the market. Disney has been one of the major participants, opening Hong Kong Disneyland in 2005 and discussing future operations in at least three other Asian cities.

Disney in China After Disney ‘s success in Tokyo, China, in particular, became a serious option for its next theme park venture in light of the country’s impressive population and economic growth throughout the 1990s. Successful sales associated with the Disney movie The Lion King, in 1996, also con- vinced Disney officials that China was a promising loca- tion. However, consumer enthusiasm for theme parks in China was at a low in the late 1990s. “Between 1993 and 1998, more than 2,000 theme parks had been opened in China,” and “many projects were swamped by excessive competition, poor market projections, high costs, and relentless interference from local officials,” forcing several hundred to be closed.1 Nevertheless, Disney continued to pursue plans in both Shanghai and Hong Kong.

Shanghai, known as the “Paris of the Orient,” was an attractive site for Disney officials because of its growing commercialization and industrialization and its already extant transportation access . The projected $1 billion project was scheduled to be built across the Huangpu River from Shanghai’s world-famous waterfront prom- enade, the Bund, on a 200-square-mile expanse called The Pudong New Area. The first phase of construction included a Magic Kingdom park, while an EPCOT-style theme park was to be added after at least five years of operations. 2

A Disney theme park in Shanghai would be mutually beneficial for the company and the nation of China. From

perspective, it would gain access to one of the world’s largest potential markets (and also compete with Universal Studios’ new theme park). From the perspective of Chinese government officials, Disney’s park would be a long-awaited mark of international success for a com- munist nation. 3

Initially planners hoped to have a Disneyland operating in Shanghai prior to the World Expo in 2010. However the project stalled, and as of late 2006, “the chances of Beijing approving the project have shrunk since Shanghai’s 254

Communist Party boss was implicated in a big corruption investigation in September [2005] .” This led Disney to consider other options for the construction of a new park.4

Hong Kong Disneyland Plans in Hong Kong, which culminated in the opening of Hong Kong Disneyland in September 2005, began after the 1997-1998 Asian financial crisis. Despite the poor economic condition of Hong Kong in the late 1990s, Disney was still optimistic about prospects for a theme park in the “city of life.” Hong Kong, already an interna- tional tourist destination, would draw Disneyland patrons primarily from China, Taiwan, and Southeast Asia.

The official park plans were announced in November 1999 as a joint venture between the Walt Disney Company and the Hong Kong SAR Government. Unlike its experi- ence in Tokyo, where Disney handed the reins over com- pletely to a foreign company (the Oriental Land Com- pany), Disney decided to take more direct control over this new park. The park was built on Lantau Island at Penny’s Bay, within the 6-mile stretch separating the international airport and downtown. Hong Kong Disneyland was esti- mated to create 18,000 jobs upon opening and ultimately 36,000 jobs. The first phase of the park was to include a 10 million annual visitor Disneyland-based theme park, 2,100 hotel rooms, and a 300,000-square-foot retail, dining and entertainment complex. 5

In order to make the park “culturally sensitive,” Jay Rasulo, president of Walt Disney Parks & Resorts, announced that Hong Kong Disneyland would be trilin- gual with English, Cantonese, and Mandarin. The park would also include a fantasy garden for taking pictures with the Disney characters (popular among Asian tour- ists), as well as more covered and rainproof spaces to accommodate the “drizzly” climate.6

Unfortunately, Disney soon realized that its attempts at cultural sensitivity had not gone far enough. For instance, the decision to serve shark fin soup, a local favorite, greatly angered environmentalists. The park ultimately had to remove the dish from its menus. Park executives also failed to plan for the large influx of visitors around the Chinese New Year in early 2006, forcing them to turn away numerous patrons who had valid tickets. Unsurpris- ingly, this led to customer outrage and negative media coverage of the relatively new theme park.

Other criticisms of the park have included its small scale and slow pace of expansion. Hong Kong Disneyland

 

 

In-Depth I n tegrative Case 2.1 b Beyond Tokyo: Disney’s Expansion in Asia 255

has only 16 attractions and “one classic Disney thrill ride, Space Mountain, compared to 52 at Disneyland Resort Paris [formerly Euro Disneyland].”7 However the govern- ment has made plans to increase the size of the park by acquiring land adjacent to the existing facilities. Likely due to its small size and fewer attractions, Hong Kong Disneyland pulled in only 5.2 million guests during its first 12 months, less than the estimated 5.6 million.8 Fail- ure to meet its projected levels of attendance and guest spending could cause the park to look toward other sources of fu nding for these expansions.

Battle over Hong Kong Park Expansion

Disney had plans to expand the size of the theme park in Hong Kong by about a third and it had been trying to obtain the local government’s financial support for these plans since 2007. However, Disney’s Park in Hong Kong had been performing well below the projected sales num- ber in 2007- 2008, and the government, which is 57 per- cent stockholder in this business, has expressed serious doubts in the need to fund the further expansion. As noted by Financial Times analysts, in one of the March 2009 reports, Hong Kong Disneyland has attracted about 15m visitors since its opening in September 2005, or about 4.3m a year. That figure fell short of the original projection of more than 5m a year.9 Although Disney did not release financial figures to the public, Euromonitor estimated the park had an operating loss of $46 million in the year ended June 2006, and lost $162 million the following year.10

Disney’s officials have been trying to stress the impor- tance of park expansion for the overall viability of the project. So far, the park occupied 126 hectares and had only four “lands”- Fantasyland, Tomorrowland, Adven- tureland, and Main Street USA-and two hotels. Hong Kong Disneyland Managing Director Andrew Kam said expansion is vital to the park’s success. In one of the September 2008 releases, Kam said the park had plenty of room to grow, since it was only using half of the land available. “Expansion is part of the strategy to make this park work for Hong Kong,” he said. 11 An expansion could cost as much as 3 billion Hong Kong dollars, or $387 mil- lion, local media have reported. In December 2008, the Sing Tao Daily newspaper in Hong Kong reported that Disney, in what was deemed an unusual concession, might give the ‘government a greater share in the project in repayment of a cash loan of nearly $800 million that the city had extended previously to the theme park. 12

Unable to come to agreement with the Hong Kong government, Disney has indicated that it is putting on hold long-awaited plans to expand the park. In a statement from Disney’s Burbank (Calif.) office released in March 2009, the company said it was laying off employees in Hong Kong after failing to reach an agreement with the

Hong Kong government to fund a much-needed expan- sion. According to Disney, “The uncertainty of the out- come requires us to immediately suspend all creative and design work on the project.” Thirty Hong Kong- based Disney “Imagineers” who helped to plan and design new parks, will be losing their jobs.13 Business news sources had noted that one reason Disney might be willing to end negotiations with the Hong Kong government is the com- pany’s progress in negotiations with Shanghai officials to open a theme park there that would be much larger and arguably a more exciting China project. This park is expected to be easier for many Chinese families to visit. However, the possible shift of mainland Chinese away from Hong Kong to Shanghai could mean a drop of as much as 60 percent in visitor numbers to the Hong Kong park, according to Euromonitor’s estimates. 14

In June of 2009 Disney and Hong Kong’s government finally reached a deal to expand the territories of the Disneyland theme park at a cost of about $465 million. Under terms of the deal, the entertainment giant will con- tribute all the necessary new capital for construction as well as sustaining the park’s operation during the building phases. It will also convert into equity about $350 million in loans to the venture to help with funding and will keep open a credit facility of about $40 million. Hong Kong, which shouldered much of the $3.5 billion original construction cost, will not add any new capital. “Disney is making a substantial investment in this important project,” Leslie Goodman, a Disney vice president, said in a statement. 15

Disney Gets Green Light for Shang hai Park

In spite of the global economic downturn, Walt Disney Co. has revisited its plans to build a park in Shanghai, China. In January 2009 Disney presented to the Chinese central government a $3.59 billion proposal that outlined the plans for a jointly owned park, hotel, and shopping development. Shanghai Disneyland, if the project suc- ceeds, would be one of the largest-ever foreign invest- ments in China. 16 Though Disney had been unsuccessful in its negotiations with the Chinese government a few years earlier, and almost abandoned its plans of expansion to Shanghai, the global economic crisis played a role making the prospective creation of 50,000 new jobs amid a cooling Chinese economy especially attractive, and gave Disney the grounds to revisit its plans.17

The preliminary agreement signed in January repre- sented a framework to be considered by China’s State Council, the central government’s highest administrative body. According to the proposal Disney would take a 43 percent equity stake in Shanghai Disneyland with 57 percent owned by the Shanghai government forming a joint-venture company. 18 The park’s first phase would include building a theme park, a hotel, and shopping

 

 

256 Part 2 The Role of Culture

outlets on about 1.5 square kilometers (371 acres) site near Shanghai’s Pudong International Airport. 19 The pre- liminary agreement outlined a six-year construction period for the first phase with the projected opening of the park in 2014. Disney will likely pay $300 million to $600 mil- lion in capital expenses for the park in exchange for 5 percent of the ticket sales and 10 percent of the conces- sions.20 Shanghai Disneyland will incorporate Chinese cultural features as well as attractions built around tradi- tional Disney characters and themes. The ownership struc- ture will contain some aspects of Disney’s Hong Kong joint venture agreement. But the details of the Shanghai project will need to be further negotiated and the actual contract will have to be approved by the central govern- ment. According to The Wall Street Journal, a newly formed Shanghai company named Shendi will hold the local government’s interest in the park. Shendi is owned by two business entities under district governments in Shanghai, as well as a third company owned by the municipal government’s propaganda bureau.21

After almost a year of negotiation, in November 2009, Disney finally received an approval from the Chinese gov- ernment to proceed with its Shanghai park plan.22 The new park planned for the Pudong new district of China’s finan- cial capital will take years to contribute to a company that takes in more than $30 billion in annual revenue. But analysts see the move a an important step forward for Disney and other Western media firms to make inroads into the vast and untapped Chinese media and entertain- ment market.

“They’ve been laying the groundwork for a park for many years by exposing the population to Disney proper- ties, film, TV and merchandising,” said Christopher Marangi, senior analyst with Gabelli and Co in New York.23

There are certain public concerns that the new Shanghai park, which would be Disney’s sixth, will inevitably affect the Hong Kong park. The main concern is that Hong Kong park’s revenue may be cannibalized which will make the financial perspectives of this underperforrning park even sadder looking. However, Disney thinks that both parks will complement each other rather than be competitors. Disney’s main points are that Shanghai is close to a num- ber of other major cities within easy driving distance, including Nanjing, Suzhou, and Hangzhou, and that Shanghai ‘s own population of around 19 million, com- bined with tens of millions more within a three-hour driv- ing radius, would provide a more-than-ample base of local users for the park. There are analysts, like Paul Tang, chief economist at Bank of East Asia, who share this opti- mism, projecting that “visitors from Guangdong and southern China will still find Hong Kong more conve- nient, while Shanghai will attract visitors from northern and eastern China.”24

The critics of the Shanghai park on the other hand are convinced that this project is a bigger threat to the

Hong Kong park than anybody can imagine. According to Parita Chitakasem, research manager at Euromonitor International in Singapore, who specializes in theme parks, “Disneyland Shanghai will have two big features which will make it more attractive than its Hong Kong counterprut: Although it is still early days, Disneyland in Shanghai will probably offer a much better experience for your money than Disneyland in Hong Kong- initial plans show that Shanghai’s Disneyland will be six times bigger compared to the current size of Hong Kong Disneyland, which is very small (only 16 attractions) . Also, for visitors from mainland China, it will be much easier to travel to Disneyland in Shanghai, as there are no visa/cross border concerns to take care of.”25

While the public is debating the project, Disney is not wasting time and moves on with getting all other neces- sary approvals and documents that are needed for the park construction, which still may take long to obtain. In April 2010 the company received approval for the land. Author- ities have also confirmed that 97 percent of residents have been already relocated, and the land would be transferred over to Disney in July. Over 2,000 households and 297 companies have to be relocated to make way for the first phase of construction. The head of Pudong New District where Shanghai Disney will be sited informed the public that the first phase of the project, including a theme park and supporting facilities, will span four square km with the theme park covering one square km. The project would take five to six years to finish .26

Other Asian Ventures

The Walt Disney Company has also looked into building other theme parks and resorts in Asia. Based on its suc- cessful operation of two theme parks in the United States (at Anaheim and Orlando), Disney believes that it can have more than one park per region. Another strategically located park in Asia, officials agreed, would not compete with Tokyo Disneyland or Hong Kong Disneyland, but rather bring in a new set of customers.

One such strategic location is the state of Johor in Malaysia. Malaysian officials wanted to develop Johor in order to rival its neighbor, Singapore, as a tourist attrac- tion. (Two large casinos were built in Singapore in 2006.) However, Disney claimed to have no existing plans or dis- cussions for building a park in Malaysia. Alannah Goss, a spokeswoman for Disney’s Asian operations based in Hong Kong, said, “We are constantly evaluating strategic markets in the world to grow our park and resort business and the Disney brand. We continue to evaluate markets but at this time, we have no plans to announce regarding a park in Malaysia.’m

Singapore, in its effort to expand its tourism industry, had also expressed interest in being host to the next Disneyland theme park. Although rumors of a Singapore Disneyland were quickly dismissed, some reports

 

 

In-D epth I ntegrative Case 2.1b BeyondTokyo: Disney’s Expansion in Asia 257

suggested there were exploratory discussions of locations at either Marina East or Seletar. Residents of Singapore expressed concern that the park would not be competitive, even again t the smaller-scale Hong Kong Disneyland. Their primary fears included limited attractions (based on size and local regulations), hot weather, and high ticket prices.

Disney’s Future in Asia

Although Disney i wise to enter the Asian market with its new theme parks, it still faces many obstacles. One is finding the right location. Lee Hoon, professor of tourism management at Yanyang University in Seoul, noted, “Often, more important than content is whether a venue i located in a metropolis, whether it’s easily acces ible by public transportation.” Often tied to issues of location is the additional threat of competition, both from local attractions and those of other international corporations. It seems that Asian travelers are loyal to their local attrac- tions, evidenced by the success of South Korea’s Everland theme park and Hong Kong’s own Ocean Park (which brought in more visitors than Hong Kong Disneyland in 2006)?8 The stiff competition of the theme park industry in Asia will center on not only which park can create a surge of interest in its first year but also which can build a loyal base of repeat customers.

Despite its already large size, the Asian theme park industry is still developing. Disney officials will need to be innovative and strategic in order to maintain sales. After Universal Studios in Japan witnessed a 20 percent drop in attendance between 2001 and 2006 and Hong Kong Disneyland failed to meet its estimated attendance level in 2006, Disney officials might want to think twice about building additional parks in Asia.29

In spite of underperformance of some theme parks, and a recent world economic crisis, Asia is still viewed by many as the most attractive region for the entertainment industry. Attendance may be stagnating in some parts of the world, but a growing middle class with disposable incomes to match is making the Asia-Pacific region a prime target for investors and theme park owners. “China will lead the way,” said Kelven Tan, Southeast Asia’s rep- resentative for the International Association of Amuse- ment Parks and Attractions, an industry group. “The critical mass really came about with the resurgence of China. You need a good source of people; you also need labor you need cheap land.”30

That’s what the people behind the just-completed Uni- versal Studios in Singapore are betting. Developers aim to tap the wallets of Singapore’s 4.6 million residents and 9.7 million tourists a year and its proximity to populous areas of Indonesia and southern Malaysia. After opening

in spring of 2010, it will be the island nation’s first bona fide amusement park. Outside this and other foreign brands like Legoland, which plans to open a park in Johor, Malaysia, for 2013, home-grown companies like Genting in Malaysia and OTC Enterprise Corp. in China are aggressively looking to take advantage of the burgeoning market in their backyards.31

Overall spending on entertainment and media in Asia Pacific is set to increase 4.5 percent each year, jumping to $413 billion in 2013 from $331 billion in 2008, accord- ing to PricewaterhouseCoopers, with places like South Korea, Australia, and China posting the biggest increases. “It’s an up-and-coming market, and growing quite fast,” said Chri tian Aaen, Hong Kong- based regional director for AECOM Economics, a consulting firm that specializes in the entertainment and leisure industries. MGM Studios and Paramount, too, are scouting around Asia for future projects. PricewaterhouseCoopers predicted the region’s market will be worth nearly $8.5 billion by 2012, up from $6.4 billion in 2007.32

In light of these optimistic projections, it is reason- able to assume that Disney may consider expansion to other Asian countries such as Malaysia, South Korea, or Singapore, where it appeared to have seriously considered a park. Given that the Hong Kong park expansion and Shanghai park construction are on track, Disney now has the experience and motivation to further penetrate the Asian region. In this regard, Disney announced in mid- 2010 a comprehensive plan to develop and operate Eng- lish language schools throughout China.33 Such a move could constitute a broader push by Disney to establish a strong Asian presence across its businesses and brands, a move that would undoubtedly involve the theme park operations as a central component.

Questions for Review 1. What cultural challenges are posed by Disney’s

expansion into Asia? How are these different from those in Europe?

2. How do cultural variables influence the location choice of theme parks around the world?

3. Why was Disney’s Shanghai theme park so controver- sial? What are the risks and benefits of this project?

4. What location would you recommend for Disney’s next theme park in Asia? Why?

Source: This case was prepared by Courtney Asher under the supervi- sion of Professor Jonathan Doh of Villanova University as the basis for class discussion. It is not intended to illustrate either effective or ineffective managerial capabi lity or administrative responsibility.