Shellie Brady Managerial Finance

Shellie Brady

 

Managerial Finance

 

Must be completed in Excel

 

 

 

Chapter 6

 

2. Assume that a bond will make payments every six months as shown on the following timeline

 

(using six-month periods):

 

0          1                     2                      3                      20

 

$20                   $20                  $20                   20+$1000

 

 

 

a. What is the maturity of the bond (in years)?

 

b. What is the coupon rate (in percent)?

 

c. What is the face value?

 

4. Suppose the current zero-coupon yield curve for risk-free bonds is as follows:

 

Maturity (years) 1                     2                     3                      4                      5

 

YTM                             5.00%              5.50%              5.75%               5.95%               6.05%

 

a. What is the price per $100 face value of a two-year, zero-coupon, risk-free bond?

 

b. What is the price per $100 face value of a four-year, zero-coupon, risk-free bond?

 

c. What is the risk-free interest rate for a five-year maturity?

 

6. Suppose a 10-year, $1000 bond with an 8% coupon rate and semiannual coupons is trading for

 

a price of $1034.74.

 

a. What is the bond’s yield to maturity (expressed as an APR with semiannual compounding)?

 

b. If the bond’s yield to maturity changes to 9% APR, what will the bond’s price be?

 

7. Suppose a five-year, $1000 bond with annual coupons has a price of $900 and a yield to maturity

 

of 6%. What is the bond’s coupon rate?

 

11. Suppose that General Motors Acceptance Corporation issued a bond with 10 years until maturity,

 

a face value of $1000, and a coupon rate of 7% (annual payments). The yield to maturity

 

on this bond when it was issued was 6%.

 

a. What was the price of this bond when it was issued?

 

b. Assuming the yield to maturity remains constant, what is the price of the bond immediately

 

before it makes its first coupon payment?

 

c. Assuming the yield to maturity remains constant, what is the price of the bond immediately

 

after it makes its first coupon payment?

 

13. Consider the following bonds:

 

Bond                Coupon Rate (annual payments)          Maturity (years)

 

A                                  0%                                                       15

 

B                                  0%                                                       10

 

C                                  4%                                                       15

 

D                                  8%                                                       10

 

a. What is the percentage change in the price of each bond if its yield to maturity falls from 6%

 

to 5%?

 

b. Which of the bonds A–D is most sensitive to a 1% drop in interest rates from 6% to 5% and

 

why? Which bond is least sensitive? Provide an intuitive explanation for your answer.

 

 

 

 

 

 

 

Chapter 9

 

3. Suppose Acap Corporation will pay a dividend of $2.80 per share at the end of this year and $3

 

per share next year. You expect Acap’s stock price to be $52 in two years. If Acap’s equity cost of

 

capital is 10%:

 

a. What price would you be willing to pay for a share of Acap stock today, if you planned to

 

hold the stock for two years?

 

b. Suppose instead you plan to hold the stock for one year. What price would you expect to be

 

able to sell a share of Acap stock for in one year?

 

c. Given your answer in part (b), what price would you be willing to pay for a share of Acap

 

stock today, if you planned to hold the stock for one year? How does this compare to your

 

answer in part (a)?

 

5. NoGrowth Corporation currently pays a dividend of $2 per year, and it will continue to pay

 

this dividend forever. What is the price per share if its equity cost of capital is 15% per year?

 

6. Summit Systems will pay a dividend of $1.50 this year. If you expect Summit’s dividend to grow

 

by 6% per year, what is its price per share if its equity cost of capital is 11%?

 

12. Procter & Gamble will pay an annual dividend of $0.65 one year from now. Analysts expect

 

this dividend to grow at 12% per year thereafter until the fifth year. After then, growth will level

 

off at 2% per year. According to the dividend-discount model, what is the value of a share of

 

Procter & Gamble stock if the firm’s equity cost of capital is 8%?

 

17. Maynard Steel plans to pay a dividend of $3 this year. The company has an expected earnings

 

growth rate of 4% per year and an equity cost of capital of 10%.

 

a. Assuming Maynard’s dividend payout rate and expected growth rate remains constant, and

 

Maynard does not issue or repurchase shares, estimate Maynard’s share price.

 

b. Suppose Maynard decides to pay a dividend of $1 this year and use the remaining $2

 

per share to repurchase shares. If Maynard’s total payout rate remains constant, estimate

 

Maynard’s share price.

 

c. If Maynard maintains the dividend and total payout rate given in part (b), at what rate are

 

Maynard’s dividends and earnings per share expected to grow?

 

21. Sora Industries has 60 million outstanding shares, $120 million in debt, $40 million in cash,

 

and the following projected free cash flow for the next four years::

 

Year       0                              1              2              3              4

 

Earnings and FCF Forecast ($ millions)

 

1 Sales                                                                  433.0                      468.0      516.0      547.0      574.3

 

2     Growth versus prior year                                                         8.1%       10.3%     6.0%       5.0%

 

3  Cost of Goods Sold                                                                       (313.6)   (345.7)   (366.5)   (384.8)

 

4  Gross Profit                                                                                     154.4      170.3      180.5      189.5

 

5  Selling, General and Administrative                                         (93.6)     (103.2)   (109.4)   (114.9)

 

6  Depreciation                                                                                   (7.0)        (7.5)        (9.0)        (9.5)

 

7  EBIT                                                                                                   53.8        59.6        62.1        65.2

 

8  Less:  Income Tax at 40%                                                           (21.5)     (23.8)     (24.8)     (26.1)

 

9  Plus: Depreciation                                                                         7.0          7.5          9.0          9.5

 

10 Less:  Capital Expenditures                                                      (7.7)        (10.0)     (9.9)        (10.4)

 

11 Less:  Increase in NWC                                                              (6.3)        (8.6)        (5.6)        (4.9)

 

12   Free Cash Flow                                                                           25.3        24.6        30.8        33.3

 

 

 

24. You notice that PepsiCo (PEP) has a stock price of $72.62 and EPS of $3.80. Its competitor,

 

the Coca-Cola Company (KO), has EPS of $1.89. Estimate the value of a share of Coca-Cola

 

stock using only this data.

 

Managing a Successful Business Project

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Course Pearson BTEC Level 5 Higher National Diploma
Unit No. Unit 6
Unit Name Managing a Successful Business Project
Unit code D/508/0491
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Assessor’s Name  
Pass Merit Distinction Grades Awarded (P1, P2, P3, P4, P5, P6, P7, M1, M2, M3, M4, D1, D2)
LO1 Establish project aims, objectives and timeframes based on the chosen theme

 

P1 Devise project

aims and objectives for a

     
chosen scenario. P2 Produce a project management plan that covers aspects of cost, scope, time, quality, communication, risk and resources. P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for completion. M1 Produce a

comprehensive project

management

plan, milestone schedule and project schedule for monitoring and completing the aims and objectives of the project.

 

LO1 & 2

 

D1 Critically evaluate the project

management process and

appropriate research

methodologies applied.

 
       
       
       
       
LO2 Conduct small-scale research, information gathering and data collection to generate knowledge to support the project

 

P4 Carry out smallscale research by applying qualitative and quantitative research methods appropriate for meeting project aims and objectives.

 

 

 

 

 

M2 Evaluate the accuracy and reliability of different research methods applied.

 

   
       
       
 

 

     
LO3 Present the project and communicate appropriate recommendations based on meaningful conclusions drawn from the evidence findings and/or analysis

 

P5 Analyse research and data using appropriate tools and      
techniques.

P6 Communicate appropriate recommendations

as a result of research and data analysis to draw valid and meaningful conclusions.

M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to support and justify recommendations.

 

LO3 & 4

 

D2 Critically evaluate and reflect on the

project outcomes, the decision-

making process and changes or

developments of the initial project management

plan to support justification of

recommendations and learning during the project.

 
       
       
       
LO4 Reflect on the value gained from conducting the project and its usefulness to support sustainable organisational performance

 

   
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning and performance.

 

M4 Evaluate the value of the project

management process and use of quality research to meet stated objectives and support own learning and performance.

 

   

 

       
       

 

 

 

 

 

 

 

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Summative Feedback:

 

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Managing a Successful Business Project: Assignment Task

 

 

Assignment title Case Study: du Telecom Company, UAE

 

LO1 Establish project aims, objectives and timeframes based on the chosen theme.

 

LO2 Conduct small-scale research, information gathering and data collection to generate knowledge to support the project.

 

LO3 Present the project and communicate appropriate recommendations based on meaningful conclusions drawn from the evidence findings and/or analysis.

 

LO4 Reflect on the value gained from conducting the project and its usefulness to support sustainable organisational performance.

 

Enabling a Customer-Centric Experience through Project Management Organization:

du Telecom and Huawei Technologies Co. Ltd. Industry

 

BACKGROUND

 

Throughout the United Arab Emirates (UAE), du Telecom provides mobile and fixed telephony, broadband connectivity and IPTV (Internet Protocol Television) services to people, homes, and businesses. When it opened for business in 2006, the company boldly entered what was already a saturated market with 100% penetration. Although du Telecom recognized that the telecom industry in the Arabian Gulf is fast growing and that the company would face ever increasing competition, it approached the market as an opportunity rather than an obstacle. Within four years, du had acquired almost 40% of the region’s mobile market share and was maintaining an annual growth rate of more than 32% in a saturated market.

1 Established in 1987, Huawei is a global leader of ICT solutions and the largest

telecommunications equipment maker in the world. Their telecom network equipment, IT products and solutions, and smart devices are used in 170 countries and regions.

2. In 2013, du signed a Memorandum of Understanding (MoU) with Huawei Technologies Co. Ltd., a Chinese multinational networking and telecommunications equipment and services company. With this understanding, du and Huawei are working together to better define the best practices in portfolio and project management concepts, processes and techniques for their industry, including knowledge transfer and research. 3. du and Huawei are operating what they term a “distributed PMO” in two countries. This requires that both understand how a PMO functions in that type of environment. The two companies decided to work together to exchange best practice industry methodologies, concepts, tools and techniques, while also better defining best practice portfolio management concepts, processes, and techniques.

 

 

 

 

 

 

 

 

 

 

 

 

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THE CHALLENGE

 

du knows that every project takes place in a specific context, be it a stand-alone project or part of a greater program, or one among a portfolio of projects. A project may also involve a team whose members have never worked together before, and it may require assigning responsibilities and roles to people who are new to them. All of these factors are identified and considered as part of a project. With all of these considerations in mind, du was looking for partners who could help them overcome these challenges. This provided the trigger to initiate an engagement with Huawei, where in a region marked by fierce competition, telecom operators contend with constant change and longterm uncertainty. One key shortcoming that du explored for surmounting these challenges was the role of project leadership—a capability that delegates and facilitates faster decision making and improves time to market.

 

THE SOLUTION

 

Project leadership is a skill that requires time to develop—in a person or an organization. Achieving success requires an analysis of setbacks and failures as a roadmap for improvement. Focusing on each project’s challenges and learning from them helps build a more successful project management capability. PMI’s in-depth report “Capturing the Value of Project Management Through Knowledge Transfer” reveals that while capturing lessons learned is critical, what an organization does with that knowledge once it is captured, is equally important.

 

As part of the MoU, Huawei and du work together to improve project management practices between the two companies through knowledge sharing, exchange visits, and other forms of collaboration. Having robust project management capabilities gives decision makers real-time visibility on project health, trends on investment returns, and the appropriate control to enable decision making that reduces uncertainty and opens up opportunities. As part of the process, du and Huawei use the OPM3 model to accomplish management and control. Organizations turn to OPM3® because it helps them bridge the gap between strategy and individual projects. It provides a way to advance strategic interests through the application of project management principles and practices. This generates consistently successful, high-quality projects that achieve their goals in a timely manner.

 

KEY ACHIEVEMENTS

 

As a result of their collaboration, both companies report a reduction in project failure, an appropriate level of quality, and results that meet requirements and customer expectations. Both were also able to free up staff for other assignments and increase efficiency both on the project and within the business, making things simpler and easier for staff. Du and Huawei instituted a single point of contact responsible for the management of an overall project. This produces consistent communications among staff and suppliers and also keeps costs, timeframes, and resources within budget. Finally, robust project management practices are all about managing customer expectations with a customer-centric vision. Within the du Telecom–Huawei collaboration, project management practices touched upon the DNA of the telecom business, which is customer experience. Project management became the enabler for that customer experience.

 

 

Scenario: You are expected to read the above given case study on du Telecom and Huawei Technologies Co. Ltd., and answer the questions that follow. You will also have to refer to other sources of information in your research to analyse all the questions in more detail. Read the higher grade descriptors carefully to check out on their specific requirements, which will help you achieve higher grades. You will have to do your own research on these companies to enable you to do a holistic examination of the involved project work, and you must completely comply with answering all the basic requirements stated in the questions below.

 

du Telecom–Huawei collaboration as an entity has set very high benchmark and standards to garner almost 40 percent of the market share in UAE. To achieve a focused strategy in the Telecom industry, du is constantly trying to enable a rich customer centric experience in all their projects being undertaken by them currently. du wants to enhance the customer experience of its existing customers and desires to carry out a successful business project in this regard which will enable them to drive strategic continuous improvement programmes, as well as allow them to drive highimpact change initiatives. They want to collect business intelligence through use of data analytics, give a high quality service experience and also develop a 360 degrees customer view.

 

You have been appointed as the Project Manager, du Telecom–Huawei, to make this project report based on certain important criteria which have been given below. The report will encompass all criteria listed below in the questions, and it will be submitted individually by the given due date.

 

You are expected to write a project report and incorporate the answers to the following questions referring to the du case–Huawei study above, in the report itself. You will use other sources of research work, as well as other secondary material and literature available on the company and industry.

 

 

1. a. Devise your project aims and objectives of du–Huawei Company, in line with some of the customer centric approaches which you desire to undertake to enhance the overall customer experience.

b. You must produce a comprehensive project management plan that will cover aspects of cost, scope, time, quality, communication, risk and resources.

c. Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages of completion. [P1, P2, P3, M1, D1]

 

2.

3.

4.

5. Carry out small-scale research by applying qualitative and quantitative research methods, which will be appropriate to meet the project aims and objectives set by you. To do this, you will design a questionnaire to carry out the quantitative research, by taking responses from existing du customers; minimum sample size chosen must be 30 respondents. You will also carry out interviews of at least 5 respondents to help you carry out your qualitative research effectively. [P4, M2, D1]

 

6. a. You will then use simple statistical tools and techniques like graphs, charts, histograms, averages, etc. to analyse your data which should help you to come to certain conclusive research findings.

b. Thereafter, you should communicate appropriate recommendations as a result of your research and data analysis, which will also help you to draw out valid and meaningful conclusions, which you need to present to the du–Huawei Management. [P5, P6, M3, D2]

 

7. Reflect on the value of undertaking this particular research to meet the stated objectives, as well as reflect on own learning and performance. [P7, M4, D2]

 

 

Your answers should include research well beyond the case study and should be referenced using the Harvard referencing system. The recommended word limit is 3500-4000 words, although you will not be penalized for exceeding the total word limit.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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DU

CONSUMER RESEARCH WORK.

 

 

Abstract:

In this research work, the two organizations collaborate, which are du and Huawei. This research work is done as the two organizations collaborated and research work is required in order to know about one of the organization. In this research work it shows as to what are the customers’ needs and expectations from the du organization. It has a defined structure on how the work and its process are to be done. The questionnaire results are in a related from in charts and graphs. There are also given recommendations for the organization. At the end is the reflection in which the understanding of the entire report is presented.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table of contents

1) Introduction to the report

· Aim

· Objective

· Customer centric approaches

· Milestone schedule

· Project management plan

· PRINCE 2

· Project schedule

· Work breakdown structure

· Gantt chart

· Qualitative research

· Quantitative research

· Pie charts

2) Recommendations

3) Conclusion

· Reflections

· Benefits

· SMART

4) Appendix

5) Bibliography

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Introduction of the report,

As being a part of the project management team for du telecom our projects aims are: 1) That the organization gains profits and new ways in order to satisfy their customers’ needs and wants by supplying them with new types of services.

2) The organization wants to do so by overcoming their challenges such as new types of customers and their dealings.

The Objectives are:

1) To overcome current challenges

2) To provide a new service for their customers

3) To gain profits from the research work done

 

Customer centric approaches are:

Customer centric approaches is where the organization concentrates on ways to sell their products or services to the customers in ways that they are able to convince them to buy their products. Customer centric itself says it that they want to concentrate on the products and services which will satisfy their customers. (SuperOffice , 2015)

 

Customer centric of du:

When du as an organization looks into various problems that their customers are facing they try to find solutions to the problems in various ways. This is done so because each customer’s problems would be different from the other and each customer will not necessarily call in on the same time. Hence the organization works by looking into new ways to solve their existing problems and the future problems, if any. (EITC , 2017)

 

Hence since we as a team are working out on a new type of service to provide for their customers, we seek out customer centric approach such as, to look into any calls from the customers. Calls could come in for installation or discrepancy in the broadband, and various other factors. Hence we scrutinized our research into various ways that can be a problem and then have found a solution to it and that is by giving them a personal solution to any problem. We do this by making ourselves available to go and sort out any issues.

 

Process in order to get a project management into place is by having 4 basic steps. They are:

Evaluate: this is where the team gets together in order to know as to what are their aims and objectives and what is their goal.

Design: this is where the design or pattern on how to get to the aims and objectives is decided.

Development: this is when the team starts to actually work on the project and to move ahead.

Analyze: this is when the team gets together in order to see their fulfillment and to know if they are able to reach their goals and objectives.

The process in order to get this done is by having many working people in the department in which they can do runs on calls and can help in solving issues of our customers. This can be helpful to our customers in order to solve their issues and not cause any dissatisfaction. This in turn will help reaching out to our objectives.

 

The research methods in order to find out issues with our products is, that we use the services after making and then do our best to find out any solutions which can be found. Then the research team also researches from other companies around the world if any such service has been offered and if so then they do researches as to how to make the service better.

 

Their milestone schedule is where the project management team gets together the milestones that will help the organization to move ahead. The figured out milestones are,

 

Quality: this is where the organization ensures that the services provided with the customers are off high quality.

 

Price: the prices for the services offered are made affordable so that it can be bought by or afforded by all the customers of du services.

 

Completion: this factor is where the team takes the completion of the project but with all the challenges kept in mind as to ensure that each of them are completed on time and with keeping the budget in mind.

 

The project communication plan:

Task Method of communication Frequency of repetition Note
Milestone schedule Meetings Weekly once During the weekly

meetings, we as a team will discuss the milestones in our organization.

Project management plan Emails and meetings Weekly once during the meetings This plan will be revised with all the team members

during the weekly

meetings and will be mailed to all for personal reference.

Gantt chart Emails and meetings Weekly once during meetings The Gantt chart is to be followed by all according to their departments and

areas of function

respectively. It will be mailed to all for

      personal reference.

 

The comprehensive project management plan is:

 

Cost: cost factor is where the organization has to ensure that each department only uses the devised amount of finances in each department. It is so that the budgets are not overly spent without keeping a track. It is also so that the organization has very less expenditure on anything for the organization. (Cost Engineering Consultancy , 2017)

 

In line with the project that du have taken up as the project management team cost can be affected as each member in the team will have to know as to how much will we be able to spend in the due time span of the project. Cost can be in relation to cost for the plan, its marketing, its services offered, and many more. This is in relation also to the feasibility study that will take place in the team. It is very necessary on the part of the team in order to do a study in order to know as to how much can be spent from their side and in what areas will it be required the most.

Economic: it is very necessary on the part of the team in order to know as to what are the current market rates and to accordingly sell their service.

Technical: the requirements of technology that will be required in the organization vary as each department will require a different technical support.

Operational: the operations of the organization should be taken into matter as when a project team is working then they will know as to what all will be required in the organization and what their objectives are.

Schedule: this is where the team needs to know a to how much time is available in order to make this service available to the customers according to the profits in the organization.

 

Scope: scope in project management is what collaborates all the functions in a project. Functions such as finance, time periods, budgets and many more. (Wrike, Inc , 2017)

 

In line with the project management team of du we as a team want to get together the functions so as to know as to what teams and what functions are required for what time period. Scope is also so that the team knows as to what extent the project can go up to with new ideas and plans.

Scope management is a very vast topic as this in itself has many functions in it. The factors under the scope management is time. This helps the team in order to stick on to their time schedule as to when they are to complete the project. Cost is in relation to the feasibility study that is done by the project team. The quality of the service is where they ensure that each customer gets the best service.

 

Time: time in this context would mean that each department in the organization would have to present results of their work. In order to present results a particular time frame is given to each so as to know as to when they will have to report and what progress work they will be reporting. (Project Smart , 2017)

 

In line with the du project management team we ensure that each departments work in the team has a time period. A long term time period is for the final product. But we also have short term time periods in order to check progress rates and where improvement will be required. This factor is very important as the team needs to know as to who all are involved and how much time each function or area of department will need.

 

Quality: quality aspect is where the organization ensures that the products or services created are of high quality so that they will not be a cause of trouble to the customer and that the customer will be able to enjoy the maximum amount from the product and service. (Project-Management Skills , 2016)

 

In line with the project team we ensure that the du services have good quality so that our customers do not have any issues in order to feel disheartened with our services. Quality can also be in relation to the project team. It is that the team needs to have a good quality. In a sense that they need to have good communication skills and various other factors to be a collaborative team. In order for the team to work together it is necessary for them to

know each other’s work and to pull in ideas so that the work can be done in a faster pace.

 

Communication: communication is a very important factor in a project management team. As this factor is what will help the team to do the right work in the correct intended way and to provide best for their customers. (Project Management Institute , 2017)

 

In relation to the du project management team, we ensure that each department can a good means and ways to communicate to each other. We find it necessary on the part of each department to communicate with each other. It is so that each of the employees find it easy to work together. As working together can a hard task if the employees don’t know each other well. Hence communication is very necessary for the employees and team members to know each other.

 

Risk: risk factor is what is taken up by many organizations. Risk is what helps the organization in order to get a profit. (Project Smart , 2017)

 

Regarding the du project management team they ensure that they take up risk which they know that they are able to subdue with efforts put in it. Planning is required in order to take up risk. If planning is not done then it can lead to taking up the wrong risk. Risk can also be when new ideas are pulled in the project team, then the original objective can tend to get lost. This can happen and can cause a lot of issue in the project plan. There can also be personal conflicts within an organization. Hence it is necessary that each risk is handled in the right manner with each other. Another risk we can face is the technology that keeps changing quickly. We as a team need to ensure that any service or product that we are to offer is to be of the latest technology and hence can last for use for a longer time.

 

Resources: resources in an organization can be, money, people, machinery, services and many more. It is required in any project management team In order to know their resources and to know how to handle and manage them. (Project Insight , 2017)

 

In relating to the du management team it is necessary that we know our resources which are: customers, employees, and the services. Hence it is necessary we know as to how to handle all. Our resources can also be our plant and machinery. The stake holders of the organization are to be well recognized and hence it is very important that each one of them know as to how to handle situations and customers.

 

With all the above factors such as cost, scope, time, quality, communication, risk and resources we as the project management team ensure that each factor is given enough evaluation and planning beforehand. This is done so that the team will not have to spend their project time in the planning of the project. To begin the project a measure of planning is done so that each department will know as to how much will be expected from them and when. When this is done so then the project management team starts working on the plan. They do so by starting off with the research work on the project that they need to work on. Then it is necessary on the part of the management team in order to collaborate on the ideas and ways in which they decide on staring and completing the project. Then they work on the budgets and time period.

 

In a project management plan the PRINCE2 factors should be involved. It is where the projects in controlled environment. This is where the team has to ensure that the factors which are involved also have been studied. The project has to be in controlled environment as each of them needs to be according to the planned budgets, schedules and timings.

 

The project schedule is:

 

The project schedule is where the project team in line with the organization line up together. Under the CEO comes the project manager and then the team members of the project team. They get together and collaborate on what all functions will be required for the working of the organization. So the organization works together and identify their strengths and weaknesses and accordingly they find out ways in which they can apply the services in an effective way for their customers. In this way a CEO in an organization is able to get to know as to how a work should be taken up and whether involvement is required.

 

The process to get this done is when the organization gets together, they will have to get together to decide on the plan that they are to work on and then they are to know as to when they are to start and the plan and what it is to be and their objectives in order to start the plan.

 

The work breakdown structure is:

 

These are the 5 main stages that are in this project management team. They are the research team finance team, marketing team, service providers, and documentation team.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The research team:

The research team consists of departments or teams such as,

 

 

 

The planning team: they ensure as to who are the target markets and customers and according send in their questionnaires. They also plan out on the possible incomes so that no sudden surprises take place in the organization. The process of planning is where the project management team manager gets together with other teams and departments in order to know as to who all will need to be involved in this project and as to how much time will be required for this work.

 

Questionnaire: this is the research done on the part of the project management team. This will help the project management team in order to achieve their objectives. In order to do so, they will fill out questions which will help the customer to give in the right information to achieve its objectives. The questionnaire will consist of questions which are not very long as that might get the customers irritated and then that may cause the customers not to reply or send back the replies to the questionnaire.

 

Improvements: at time the respondents do not reply to the questionnaires and hence leave the organization without a solution. In order to ensure that it does not take place in this research work we either go or personally meet the customer or we make improvements in our questionnaire and ask the customers if they want any preferred way. The improvements in this planning work is in relation to the questionnaire.

 

The finance team:

Budgets: this team ensures that each department gets the right amount of budgets. This is to ensure that each of them will receive an amount of in order to complete their required task. The team has to keep a track so that an overdose of expenditure does not fall on the department. Each department has a different amount of budgets as each of them work in different ways and with different outcomes.

 

Current profit: this team will ensure that the currents profits remain in the organization. They can also grow in the normal rate of the profit earning of the organization. Expected profits: this team checks as to how much profits can be expected in the future due to all the research that is done in the organization. At times there can also be a loss, this team sees to it that if there is a loss ways that it can be recouped in a period of time. This will help the organization and the project to be stable and save it from any dangerous loss.

 

The marketing team:

The product team: this is where the team gets together and decides on the service to provide to their customers. This team is able to decide on the service as they have done the research and know as to what is expected from their customers. This will include various factors such as technical and various other factors that can affect the service.

 

Place: this is where the organization knows as to who all are its target customers and as to what all locations will this services be provided. The places selected is the Dubai market and the places that they choose to put up their networks.

 

Price: this is where the organization decides on who are to be their customers and accordingly they provide their services at their range of price. The expected people are seen and then accordingly a price is determined.

 

Promotion: then the team gets together and finds ways to attract existing and new customers towards their new service to be provided. This is all in a cycle as each team finishes their work then new trends come into the market which can help the customers in order to start their new productions for their products.

Service provides:

Making the service: this is where the team gets together and makes the services and gets rid of any disturbances in the services. They make the service in such a way that they are able to satisfy their customers.

 

Improvements: since technology keeps changing the team of improvements ensure that they are up to date with the technological changes. Then in this way they are able to provide the best to their customers. The improvements in this team is that they try to give in improvements to the service that they offer to their customers.

 

Documentation:

Presentation: this is when the team gets all the services ready and different solutions to different problems and presents it to their customers. Then the team gets together and gives a presentation on the new service made to the organization. They do this so that all the members in the organization will know how to use it.

 

Personal selling: this feature helps the team in order to sell their service to their loyal customers without much of an issue. And at the same time they are able to offer them with a service in order to install thee broadband device at homes and offices. The team members have employees who will report and give in services to their customers. This is so that the customers will not lose the features of the serviced.

 

Markets: this feature is what helps the organization and team realize as to who the target markets are and who all require the needed service. Then when completing one market they are able to concentrate on the next target market and that will help them to reach out globally.

 

Below is the Gantt chart which shows as to what all stages are required in order to start with the new project. This chart will help us to know as to what the required task is and then accordingly the time period to know as to what the time period is to get the work done.

 

 

 

 

 

 

 

 

task   April     may     June  
  week 1 week

2

week 3 week

4

week 5 week 6 week 7 week 8 week 9 week 10 week 11 week 12
Planning                        
research                        
market study                        
making of service      

 

 

 

               
challenges                        
final making                        
presentation                        
selling                        
feedback                        
meetings                        

From this chart we are able to understand that as a project team we need planning which should take place in the first 2 weeks on the month of April. At the same time period the research team will work on their research work of the project. The market study for the service is done in the 2nd week of April. In the 3rd and 4th week of April the service is to be made and brought into action in the organization. in the 5th and 6th week the challenges is where the team members use the service and try to find out its weaknesses and then accordingly try to work on that before it is sold out into the market. In the 7th week the final making of the service is done. That is the final requirements are being put into place. In the 8th week the presentation is done of the service by the team to the CEO of the organization for confirmation. Then it is on the organizations part in order to let the customers know as to what kind of services they can be expecting from the organization. 9th and 10th week the most amount of selling will be done of the service to know as to how many are actually interested in the service. In the 11th and 12th week the feedback is brought from the customers to the organization. as the people will start using the service and we as a team need to know as to what all are required in order to add in our services and what all kinds of customer services need to be offered. Through all the weeks a meeting is held so that each team member knows as to what is the progress rate of the service taking place.

From this we are able to have the key stages in order for a project to take place successfully. We stated off with the initiation of the project with consultation from the organization CEO and worked on new methods in order to work out the project. Then according to the chart we had planning, execution, controlling and closure.

 

Qualitative research is where the information researched on is based on the value of what the customers want to receive from the organization. It is also to get opinions from the customers on what the organization sells. (Snap Surveys Ltd , 2017)

 

Quantitative research is where the research is quantified a put in as numerical data. This is so that the data can be presented numerically in the organization so that it will help it to solve any issues and give their customers satisfaction in using their products. (Snap Surveys Ltd , 2017)

 

The research method applied is the questionnaire with around 12 questions which I have sent them to only du users and asked them for their responses. And hence they were able to give in their responses. This helped them to understand as to how they use du and its services. The process in order to get the respondents reply was that the way of mailing the questionnaire to the respondents.

 

There are many research methods in order to get the required information from the customers. The research method chosen here is a questionnaire as according to the way to reach the respondents, it was that we selected particular du customer from various locations and those from different working statuses and this helped us to find out what we required as to what we are to incorporate in our new service that we offer to our customers. This method is reliable as the responses was received personally from the customers.

 

The respondent’s answers are put up in pie charts and hence below are the responses. The questionnaire was taken with regard to some categories made. In this questionnaire we made a category of working status and the gender. Accordingly we are able to find out as to what it is that they expect from the organization.

 

Female working:

 

 

 

 

From these 3 graphs we see the results of working women from the 3 options given in the question. The income level of the women are relatively high and hence the price of the service would not be an issue to them. The time period of the women using du has been comparatively less and that will help us know as to what is it that needs to be improved in the service. The frequency on using the du services is quite high and hence that is a strength of the offers of du. Many do prefer additional services in other telecom service but at the same time do not want much of an incorporation in any new services in du.

 

 

 

 

 

 

 

 

 

Males working:

 

 

 

 

From these 3 pies we see the amount of males working who chose from the 3 options. The income rate is quite good and hence that is a good factor on our pricing of the service. The time period in their using du is also comparatively less but at the same time the frequency rate in them using du services is quite high. That in turn helps us to give in our best offers to du users. Additional services from other telecom services are not much refer and hence that gives us a good standing as an organization on our services. At the same time they are interested in new services which will be incorporated in Du. Hence the customers will be keeping in expectation of it. So we need to give a good outlook and offers to them.

 

Females studying:

 

From these pies we will see the amount of females studying who chose from

 

the 3

 

options. Most of them have been using it for at least more than 4 months. That shows the amount of du customers is from a lower age range. The frequent use of the du services is also high as many use Du. Since the services are used more hence that is our strength. Many do not prefer any other services from other telecom services. That shows we have many loyal customers who love using the services. We can increase the loyalty by giving better services and offers. They at the same time are also interested in any new service to be incorporated in du.

 

 

 

 

 

 

 

 

 

Male studying:

 

 

 

 

From these charts we will see as to how many males studying have chosen from the 3 options. The higher range is where people have used du services for a long time. The services offered from du are frequently used by them and hence is our strength. Many do not prefer much services from other telecom services. But at the same time are not very interested if new services are incorporated in the du service. Hence we collected a qualitative research with them and hence were able to find out as to what is it in general that they would expect and so we can offer that to our customers.

 

Female house wives:

 

Female house wives were also given the questionnaire as to know how we can

 

satisfy

 

such customers’ needs and wants. Most of them use the services for a least 4 months and more and hence we are able to say that they use the services of du too. Due to the frequency rate of services being high it open new opportunities where we can work on new services. Other telecom services are not prefer and hence they are loyal to du and we can increase it by offers and discounts. But the interest rate in new services is comparatively less for new services and hence we need to work on new ways to satisfy them.

 

The recommendations from the respondents are the qualitative results which are received from them. When we gave the questionnaires we give them an opportunity to express themselves. When they expressed themselves then we accordingly had noted them down and then we were able to find out as to what are some of the recommendations we are able to offer the organization.

The authenticity can be referred in with the questions in the appendix and the results from the respondents which is in the form of the pie charts above. The decision making process is when the team gets together and is able to find out what could be questions for the questionnaires. Then we rooted out as to who can be the respondents. We have made it into sections according to working people and non-working people. Then accordingly we have tried to make our service with the relevant price and further on ahead. We identify and find out as to how much income each person gets so accordingly the price of our product or service.

 

Recommendations:

 

The qualitative research done with the questionnaire is to find out the qualitative information from the questionnaire. We have started out with open end questions and then accordingly we have found out as to what are the strengths and weaknesses of the organization. Our recommendations can be included in our strengths and weaknesses as, when a customer says something that they like in our organization then it becomes our strength. At the same time when they tell of any other service that they like in any other telecom service it could be our weakness but can be taken up as an opportunity for the organization to work on it.

In our qualitative research we did a triad research method in which we looked into 3 different aspects on how the customer and the service are related. Then according to that we are able to find the right alternative service which the customer will enjoy and accordingly have put that in our research findings.

 

The strengths which we were able to evaluate from the questionnaire is that we give good data package and have good offers which we are able to offer to our customers. At the same time we are able to able to offer some calling offers to our customers which are loved by many. In this way we are able to identify as to who all are enjoying our services and who all use our services. With all the strengths that we have we also have some weaknesses which we need to work on as a project team.

 

Some of the weaknesses that are taken from the questionnaires that we got from the respondents. Some of them like other telecom services which have services that are not in Du. Hence they turn to other telecom services in order to reach those services.

1. One them is that they want the internet and tv services to be lesser expensive. As they find it to be expensive due to which they are not able to reach out Du services and hence look out to others.

2. Secondly they find the offers to be more as compared to Etisalat so the customers tend to move in to Etisalat.

3. Connectivity in Etisalat seems to be more preferred than Du.

4. The customer care of Du is comparatively low as compared to other telecom services.

We found the above information from the questionnaires and interviews taken from a list of customers. They had experiences to tell regarding their use of the du services and hence were able to tell as to how much each of them is able to use and to what would they want more benefits.

 

The decision making:

 

When problems in the team arose then we worked together and worked on getting things done in a better manner. So we had to make adjustments in our design briefs so that we are able to bring in solutions to our problems. By doing this we made specifications and came to know as to what all will be required in the using of the services offered.

 

The changes that we can make to the project plan is that we can start up with the qualitative information in the service that we are developing for our customers. The service that we are making is the broadband service. In this we can incorporate the requirements of the customers. We can do this by adding the services with the broadband service and this can help us attain our organizations objectives and aims.

 

The objectives of the project was to earn profits, give customer satisfaction and to provide a new type of service with incorporated features which the customers prefer. We are able to do so by giving the customers the service they like or prefer and hence when coming to know of their budget we are able to keep prices of our service in order to keep reachable profits. When giving the customers the service they prefer they in turn get satisfied which helps us achieve our objective which is customer satisfaction.

 

With this research we as a team were able to identify as to who all are required to put in more efforts in their respective departments in order to provide the best service to our customers. With doing this the organization is able to know as to satisfy the customers’ needs and wants. Then they are able to know as to who require what kind of service the customers want.

 

The use of qualitative research helps us to find out information which cannot be agreed upon a decided answer as a quantitative question. Hence in order to find out as to what a customer’s needs actually are we need to communicate with them in order to find qualitative information.

 

The use of quantitative information is to know as to what the customers specifically want and prefer. Then they are able to know what to add up in their service and then they are able to get the service incorporated in the broadband. In doing this the project team is able to get the objectives and aims of the organization work. Then they are successful in being a project management team.

 

In doing this research work we are able to find out as to what are the required aims and objectives of du customers. Then we are able to know as to what to include in the broadband service.

 

From this project management plan we are able to know as to what all are the required services of the customers. When we find out the required services we work on our weaknesses.

Conclusion:

In conclusion we can say that in the overall research work we as a project team have got together and then we have assembled aims and objectives. Then we have assembled as to what all will be the requirements of the organization. After following that we then got together in order to know as to what will be the steps in order to carry out this project. In doing so we had a Gantt chart and many plans. Then we had a work break down structure. In that we are able to identify as to who all will be required to do what task. Then we held our questionnaire out to the customers of Du. We got the results and then we put them into pie charts for a better understanding. In doing so we are able to understand as to what are the strengths and weaknesses of the organization. Then as a team we work together to know as to who all are required in order to fulfil our aims and objectives. Then we give our recommendations so that it can be incorporated in the new services of the organization.

 

Benefits:

The benefits that we are able to get from this project is that we as a team were able to coordinate the work and tasks and the we are able to provide the best quality services, by staying in the budgets and not having any extra expenditure. This was all being able to be accomplished because we as a team stuck to our schedule and time frames.

 

SMART:

Our team was able to keep things SMART in our project. The idea of the project was specific to all the employees in the team. Each of them understood what the objective at the end of it was. The work of the questionnaire was a measurable as we chose specific people from the category that we required. At time when the team had gotten new ideas we had to be aggressive in order to say no as that would have made us move from our objective. So such had to be done in order to stick to the objective. The questions and frames where made in a realistic manner as they were able to tell as to what all is required from each customer and they also were customer sensitive. The time schedule given to the team was well remembered and hence the project was able to finish on time.

 

Reflections:

This is where we identify as to where all we as a team need to improve. In doing so we are able to identify as to what all we require to improve in our services in the organization. When we send the questionnaires we were able to identify an issue which is that not many respondents send in their replies back. In order to get over this problem, we went personally to the customers and made our questions specific so that we don’t waste most of their time. When we did so we were able to receive answers from our customers and at the same time be able to offer them the right service.

 

In this we are also able to see our strengths in which we are able to know as to what the organization has done, the processes and then accordingly we can strengthen that in our organization.

 

 

 

 

Appendix:

The questionnaire is presented below: 1) Name:

2) Age:

3) Gender:

4) Working: (a) yes (b) no

5) Are your income earnings between: (a)AED1000 – AED5000 (b)AED5000 – AED10,000 (c) AED10,000 – and more

6) How long have you been using du and its services? (a)only months (b)<5 years (c)>5 years

7) As a du user what are the services that you prefer?

8) How often do you use the services from du? (a)not often (b)often (c)regularly

9) Do you prefer any additional services that are offered by any other telecom services? (a)yes (b)no

10) If yes, what preferences do you want that are available in other services?

11) Which is the other telecom services prefer and why?

12) Will you be interested in any new services incorporated in du? (a) yes (b) no Bibliography:

Anon., 2015. how to create a customer centric strategy for your business. [Online] Available at: http://www.superoffice.com/blog/how-to-create-a-customer-centricstrategy/

[Accessed thursday march 2017].

 

Anon., 2017. EITC. {Online}

Available at: http://www.du.ae/

{Accessed Thursday March 2017}.

 

Anon., 2017. Snap Surveys Ltd. {Online}

Available at: https://www.snapsurveys.com/blog/what  is  the  difference  between qualitative  research  and  quantitative  research/

{Accessed Thursday March 2017}

 

Anon., 2017. cost engineering consultancy. [Online]

Available at: http://www.costmanagement.eu/blog-article/198-cost-management-explained-in4-steps

[Accessed tuesday march 2017].

 

Anon., 2017. Wrike, Inc. {Online}

Available at: https://www.wrike.com/project  management  guide/faq/what  is  scope  in project  management/

{Accessed Tuesday march 2017}.

 

Anon., 2017. Project Smart. {Online}

Available at: https://www.projectsmart.co.uk/project  management  time  estimates  and planning.php

{Accessed Tuesday march 2017}.

 

Anon. 2016. Project-Management Skills. {Online}

Available at: http://www.project  management  skills.com/project  quality management.html

{Accessed Tuesday march 2017}

 

Anon., 2017. Project Management Institute. {Online}

Available at: https://www.pmi.org/learning/library/effective  communication  better project  management  6480 {Accessed Tuesday march 2017}

 

Anon., 2017. Project Smart. {Online}

Available at: https://www.projectsmart.co.uk/10  golden  rules  of  project  risk management.php

{Accessed Tuesday march 2017}

 

Anon., 2017. Project Insight. {Online}

Available at: http://www.projectinsight.net/project  management  basics/basic  resource management

{Accessed Tuesday march 2017}

 

 

 

Turnitin Score :

 

 

 

 

Turnitin is the originality checking and plagiarism prevention service provider, You only need to put your answers, no need of questions/cover page/references . The plagiarism percentage should be less than 20% and you must check the plagiarism at least 4-5 days before the deadline , in case if its higher you will get some time to rework on your answers. Once you get less than 20% take the screenshot as shown above and paste it here in the last page.

 

10

 

 

10

 

 

16

 

 

Critical Thinking

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3 Clear Thinking, Critical Thinking, and Clear Writing

Students will learn to . . . 1. Determine acceptable and unacceptable degrees of vagueness 2. Understand and identify types of ambiguity 3. Identify the problems generality causes in language 4. Understand the uses and types of definitions 5. Acquire skills for writing an effective argumentative essay

his appeared as part of an agreement one of your authors was required to sign for a credit card:

All transactions effected pursuant to this instrument shall be effected for the account and risk and in the name of the undersigned; and the undersigned hereby agrees to indemnify

 

 

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and hold harmless from, and to pay promptly on demand, any and all losses arising therefrom or any debit balance due thereon.

What this turns out to mean is simply that the cardholder will be responsible for anything he or she owes on the account. Now, in this case it isn’t worth your while to read this passage carefully enough to actually dig the meaning out of it. It is an example of gobbledygook, which is pretentious or unintelligible jargon designed as much to obfuscate and confuse as to explain and inform.*

This chapter is about dealing with this and other obstacles to clear thinking, speaking, and especially writing. Here’s another example that fails to pass muster, from former Canadian prime minister Jean Chrétien, when asked in Parliament about old versus new money in the health care program:

 

 

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Let the Weirdness Bloom

Allan Bloom, the famous American educator who authored The Closing of the American Mind, which was read (or at least purchased) by millions, wrote in that book:

If openness means to “go with the flow,” it is necessarily an accommodation to the present. That present is so closed to doubt about so many things impeding the progress of its principles that unqualified openness to it would mean forgetting the despised alternative to it, knowledge of which makes us aware of what is doubtful in it. Is this true? Well, that’s hard to say. The problem, of course, is that we don’t know

exactly what Professor Bloom is asserting in this passage. It may look deadly serious and “over our heads,” but it may be that it simply makes no sense. At any rate, whatever he has in mind, he has asked us to work much too hard to understand it.

They say that the money we had promised three years ago to be new money this year is not new money. We have not paid it yet and it is old money versus new money. For me new money is new money if paying in $5 or $10, it’s the same money. *

We have no clue what he had in mind. One of the authors noticed this as a tease on the front page of a newspaper: “49ers upset.” This probably

means that somebody who was not supposed to beat the San Francisco football team did manage to beat them. On the other hand, it could mean that the team is dismayed about something.

Those who survived the San Francisco earthquake said, “Thank God, I’m still alive.” But, of course, those who died— their lives will never be the same again.

—U.S. Senator Barbara Boxer (D), California

Although obscurity can issue from various causes, four sources of confusion stand out as paramount: excessive vagueness, ambiguity, excessive generality, and undefined terms. In this chapter, we will consider vagueness, ambiguity, and generality in some detail and then talk about definitions.

If I said anything which implies that I think that we didn’t do what we should have done given the choices we faced at the time, I shouldn’t have said that.

—Bill Clinton (reported by Larry Engelmann)

 

 

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Also, from time to time situations arise in which we need to think critically about what we write, especially when we are trying to produce an argumentative essay. In this type of writing enterprise, one takes a position on an issue and supports it with argument. A good argumentative essay usually consists of four parts: a statement of the issue, a statement of one’s position on that issue, arguments that support one’s position, and rebuttals of arguments that support contrary positions. Obviously, an argumentative essay is weakened by statements that are obscure, and what we say in this chapter has direct application to writing clear argumentative essays. We’ll give more pointers about this important subject later in the chapter, after we discuss vagueness, ambiguity, generality, and definitions.

Has anyone put anything in your baggage without your knowledge?

This question was asked of our colleague Becky White by an airport security employee.

 

 

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Say What??

Unclear on the concept:

“We don’t discriminate. We simply exclude certain types of people.” —Colonel Gerard Wellman, ROTC instructor

Unclear on everything:

“Half this game is ninety percent mental.”

—Danny Ozark, Philadelphia Phillies manager

VAGUENESS Perhaps the most common form of unclear thinking or writing is excessive vagueness. Pursued to its depths, the concept of vagueness can be a knotty one, and it has been the focus of much philosophical attention in the past few decades.* Fortunately, at a practical level the idea is not difficult to grasp. A word or phrase is vague if we cannot say with certainty what it includes and what it excludes. Consider the word “bald.” It’s clear that Paris Hilton is not bald. It’s equally clear that Patrick Stewart is bald. (See box on next page.) But there are lots of people in between (including both your authors). Many of those between the two extremes are borderline cases: It is not at all clear whether the word “bald” should apply to them—it’s the sort of thing about which reasonable people could disagree. For this reason, it is correct to say that baldness is a vague concept.

Man is ready to die for an idea, provided that idea is not quite clear to him.

—Paul Eldridge

Vagueness plays an important role in much that we do. In the law, for example, how we deal with vagueness is crucial. Whether the word “torture” applies to various types of interrogation techniques, especially including “water-boarding,” for example, has been a serious issue for several years. Many former officials have claimed that these techniques did not count as torture, but many others have disagreed. Possibly more relevant to us and to you personally, whether a bit of driving is “reckless” or not may determine whether you pay a small fine or a large one—or even go to jail. Consider, too, the speed limits we are asked to observe on the highways. Ideally, the offense in question would be something like “driving too fast for the circumstances” rather than driving faster than a particular speed. This is because what is safe at 80 miles per hour in one set of circumstances (midday, no traffic, clear weather, and dry roads) might be dangerously unsafe at 40 miles per hour in another (dark, heavy traffic, rain or fog, slick roads). But we have opted for set speed limits because “driving too fast” is a vague term, and we do not want to put our fate in the hands of patrol officers and judges who are in a position to make arbitrary decisions about whether it applies in our case. So, because we are afraid of the consequences of the vague concept, we

 

 

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sometimes get away with driving dangerously fast under bad circumstances, and we are sometimes ticketed for driving over the posted limit when it is quite safe to do so.

Everything is vague to a degree you do not realize until you have tried to make it precise.

— BERTRAND RUSSELL

 

 

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Vaguenes at the Border

As the text explains, vagueness results when the scope of a concept is not clear—that is, when there are borderline cases. “Bald” is a typical example. Here, Ms. Hilton is clearly not bald, and Mr. Stewart clearly is bald. But whether Bruce Willis is bald or not is a good question. He has hair—although it seems to be on the wane— but much of the time he keeps his head shaved and thus appears bald. How much hair would he have to lose to be bald whether or not he shaved his head? The fact that there is no good answer demonstrates that “baldness” is a vague concept. Similarly, “blond,” “wealthy,” “tall,” “short”—these and many more have clear-cut examples, but they have very fuzzy borders.

Sometimes vagueness is just annoying. Suppose that it’s late and you’re looking for someone’s house and you’re given the following directions: “Go on down this street a ways until you get to the first major intersection, make a sharp right, then, when the street starts to curve to the left, you’ll be there.” The vagueness in these directions is more likely to get your blood pressure up than it is to help you find your destination. (How do you decide that a particular intersection is “major,” for example?)

Vagueness is often intentional, used as a means to avoid giving a clear, precise answer. Politicians often resort to vague statements if they don’t want their audience to know exactly where they stand. A vague answer to the question “Do you love me?” may mean there’s trouble ahead in the relationship.

Ask a man which way he is going to vote, and he will probably tell you. Ask him, however, why, and vagueness is all.

—Barnard Levin

 

 

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Vagueness occurs in varying degrees, and it is difficult to the point of impossibility to get rid of it entirely. Fortunately, there is no need to get rid of it entirely. We live very comfortably with a certain amount of vagueness in most of what we say. “Butte City is a very small town” presents us with no problems under ordinary circumstances, despite the vagueness of “very small town.” “Darren has no school loans because his parents are rich” doesn’t tell us how much money the parents have, but it tells us enough to be useful. “Rich” and “small,” like “bald,” are vague concepts; there is no accepted clear line between the things to which they apply and those to which they don’t. Nonetheless, they are valuable notions; we get a lot of good use out of them.

 

 

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Problems arise with vagueness when there is too much of it, as in our previous direction-giving example. Similarly, if a politician claims he will “raise taxes on the wealthy,” what should we take that to mean? Unlike with the earlier example of Darren’s rich parents, in this case it would be worthwhile to spend some effort trying to pin down just what our speaker means by “wealthy,” since where the borders fall here really does make a difference.

So, when is a level of vagueness acceptable and when is it not? It’s difficult to give a general rule, aside from urging due care and common sense, but we might say this:

When a claim is not too vague to convey appropriately useful information, its level of vagueness is acceptable.

For example, if the directions we’re given are not too vague to help us find our destination, they pass the test. If the politician specifies enough about his tax plan to assure us that we understand how it would apply, then we should not complain of vagueness. But when a speaker or writer does indulge in excessive vagueness, thereby making it difficult or impossible for us to fairly assess his or her claim, it is our job to hold that person accountable.

Asked why the desertion rate in the army had risen so much, director of plans and resources for Army personnel Roy Wallace replied, “We’re asking a lot of soldiers these days.”

You might at first want to know what they’re asking the soldiers, until you see the ambiguity in Wallace’s remark.

AMBIGUITY A word, phrase, or sentence is said to be ambiguous when it has more than one meaning. Does “Paul cashed a check” mean that Paul gave somebody cash, or that somebody gave cash to him? It could mean either. “Jessica is renting her house” could mean that she’s renting it to someone or from someone. Jennifer gets up from her desk on Friday afternoon and says, “My work here is finished.” She might mean that she has finished the account she was working on, or that her whole week’s work is done and she’s leaving for the weekend, or that she’s fed up with her job and is leaving the company. If you look online, you can find several collections of amusing headlines that are funny because of their ambiguity: “Kids make nutritious snacks,” for example, or “Miners refuse to work after death.”

 

 

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■ Joe Biden is not pleased with this book. Of course, he is not displeased, either, since it’s almost certain he’s never heard of it. Note the ambiguity in the original statement.

Most of the time the interpretation that a speaker or writer intends for a claim is obvious, as in the case of these headlines. But ambiguity can have consequences beyond making us smile.

In discussions of gay rights, we’ve seen an ambiguity in the term “rights” that often stymies rational debate. The issue is whether laws should be passed to prevent discrimination against gays in housing, in the workplace, and so forth. One side claims that such laws would themselves be discriminatory because they would specifically grant to gay people rights that are not specifically guaranteed to others—they would be “special” rights. The other side claims that the laws are only to guarantee for gays the right to be treated the same as others under the law. When the two sides fail to sort out just what they mean by their key terms, the result is at best a great waste of breath and at worst angry misunderstanding.

 

 

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Semantic Ambiguity A claim can be ambiguous in any of several ways. The most obvious way is probably by containing an ambiguous word or phrase, which produces a case of semantic ambiguity. See if you can explain the ambiguity in each of the following claims:

Collins, the running back, always lines up on the right side. Jessica is cold. Aunt Delia never used glasses.

What day is the day after three days before the day after tomorrow?

Complicated, but neither vague nor ambiguous.

In the first case, it may be that it’s the right and not the left side where Collins lines up, or it may be that he always lines up on the correct side. The second example may be saying something about Jessica’s temperature or something about her personality. In the third case, it may be that Aunt Delia always had good eyes, but it also might mean that she drank her beer directly from the bottle (which was true of one of your authors’ Aunt Delia). Semantically ambiguous claims can be made unambiguous (“disambiguated”) by substituting a word or phrase that is not ambiguous for the one making the trouble. “Correct” for “right,” for example, in #1; “eyeglasses” for “glasses” in #3.

The story goes that a burglar and his 16-year-old accomplice tripped a silent alarm while breaking into a building. The accomplice was carrying a pistol, and when police arrived and tried to talk him out of the weapon, the older burglar said, “Give it to him!” whereupon the youngster shot the policeman.

—Courtesy of Collen Johnson, currently of the California State Prison, Tehachapi

Ambiguity can be dangerous!

Grouping Ambiguity There is a special kind of semantic ambiguity, called grouping ambiguity, that results when it is not clear whether a word is being used to refer to a group collectively or to members of the group individually. Consider:

Secretaries make more money than physicians do.

The example is true if the speaker refers to secretaries and physicians collectively, since there are many more secretaries than there are physicians. But it is obviously false if the two words refer to individual secretaries and physicians.

“Lawn mowers create more air pollution than dirt bikes do” is something a dirt biker might say in defense of his hobby. And, because it is ambiguous, there is an interpretation under which his claim is

 

 

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probably true as well as one under which it is probably false. Taken collectively, lawn mowers doubtless create more pollution because there are so many more of them. Individually, we’d bet it’s the dirt bike that does more damage.

Like other types of ambiguity, grouping ambiguity can be used intentionally to interfere with clear thinking. A few years ago, federal taxes were increased, and opponents of the change referred to it as “the biggest tax increase in history.” If true, that makes the increase sound pretty radical, doesn’t it? And it was true, if you looked at the total tax revenue that was brought in by the increase. But this result was largely due to the numbers of people and the circumstances to which the increase applied. If we look at the percentage increase paid by individual taxpayers, this was not the biggest increase in history. Since most of us are mainly interested in how much more we as individuals have to pay, it is the latter interpretation that is usually more important. But the grouping ambiguity underlying the phrase “the biggest tax increase in history” allows one to give another interpretation under which the claim is true; although the individual tax increases were not the biggest, the collective tax increase was.

 

 

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Syntactic Ambiguity Syntactic ambiguity occurs when a claim is open to two or more interpretations because of its structure— that is, its syntax. Not long ago, one of us received information from the American Automobile Association prior to driving to British Columbia. “To travel in Canada,” the brochure stated, “you will need a birth certificate or a driver’s license and other photo ID.”

Just what is the requirement for crossing the border? Under one interpretation, you have to have a photo ID other than a birth certificate or a driver’s license, and under another, you don’t. If we group by brackets, we can make the two interpretations clear, we hope:

[You will need a birth certificate or a driver’s license] and [other photo ID]. [You will need a birth certificate] or [a driver’s license and other photo ID].

Neurosis is the inability to tolerate ambiguity.

—Sigmund Freud

Okay. But it’s still true that we should not have to live with too much of it!

The problem with the original version of the claim is that, because of its poor construction, we don’t know whether to associate the driver’s license requirement with the birth certificate (as in interpretation 1) or with the “other photo ID” (as in interpretation 2). Rewriting is the key to eliminating syntactic ambiguity. Depending on the intended interpretation, the original could have been written:

You will need either a birth certificate or a driver’s license and you will also need an additional photo ID. Or You will need either a birth certificate or both a driver’s license and an additional photo ID.

It’s hard enough just to keep track of the things that are really happening, without having to worry about all the things that aren’t really happening.

—Former secretary of defense Donald Rumsfeld, at a Department of Defense news briefing

We suspect the problem is that there are just so many things that are not happening.

Neither of these is ambiguous. In the previous example, the problem was produced by a failure to make clear how the logical words

“or” and “and” were to apply.* Here are some other examples of syntactic ambiguity, along with various possible interpretations, to help you get the idea.

Players with beginners’ skills only may use Court 1.

 

 

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In this case, we don’t know what the word “only” applies to. This word, as we’ll see in later chapters, is both very useful and very easy to use incorrectly. Here, it might mean that beginners may use only Court 1. Or it might mean that players with only beginners’ skills may use Court 1. Finally, it might mean that only players with beginners’ skills may use Court 1. Obviously, whoever puts up such a sign needs to be more careful. (And so does the person who put up a sign in our university’s student union that said, “Cash only this line.” Do you see the ambiguity?)

 

 

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Susan saw the farmer with binoculars.

This ambiguity results from a modifying phrase (“with binoculars”) that is not clear in its application. Who had the binoculars in this case? Presumably Susan, but it looks as though it was the farmer. “Looking through her binoculars, Susan saw the farmer” clears it up.

People who protest often get arrested.

This is similar to the previous example: Does “often” apply to protesting or to getting arrested?

There’s somebody in the bed next to me.

Does “next to me” apply to a person or to a bed? One might rewrite this either as “There’s somebody next to me in the bed” or as “There’s somebody in the bed next to mine.”

Ambiguous pronoun references occur when it is not clear to what or whom a pronoun is supposed to refer. “The boys chased the girls and they giggled a lot” does not make clear who did the giggling. “They” could be either the boys or the girls. A similar example: “After their father removed the trash from the pool, the kids played in it.” A less amusing and possibly more trouble-making example: “Paul agreed that, once Gary removed the motor from the car, he could have it.”

Making Ambiguity Work for You

Have you ever been asked to write a letter of recommendation for a friend who was, well, incompetent? To avoid either hurting your friend’s feelings or lying, Robert Thornton of Lehigh University has some ambiguous statements you can use. Here are some examples:

I most enthusiastically recommend this candidate with no qualifications whatsoever.

I am pleased to say that this candidate is a former colleague of mine. I can assure you that no person would be better for the job.

I would urge you to waste no time in making this candidate an offer of employment.

All in all, I cannot say enough good things about this candidate or recommend the candidate too highly.

In my opinion, you will be very fortunate to get this person to work for you.

 

 

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What does Gary have permission to take, the motor or the car? (Just imagine a written agreement containing this sentence. We’d predict a lawsuit.) It pays to be careful; a speaker or writer who is thinking critically will make clear exactly what he or she means to say.

There are other examples of ambiguity that are difficult to classify. For example, one of us was at lunch with the dean of a college at our university, and the dean said to the server, “You can bring the sauce separately, and I’ll put it on myself.” The ambiguity, obviously, is in how he’ll put the sauce on versus where he’ll put it. As in all cases of ambiguity, it is important to see that the claim is ambiguous rather than to be able to classify the type of ambiguity. (This one could be called either semantic or syntactic, by our lights.) By improving your ability to notice when claims are ambiguous, you will be less likely to be misled by them and less likely to mislead others by using them—unless, of course, you mean to mislead them!

GENERALITY We turn now to the notion of generality, which is closely related to both vagueness and ambiguity and which can cause trouble in the same way they do.

The traveler must, of course, always be cautious of the overly broad generalization. But I am an American, and a paucity of data does not stop me from making sweeping, vague, conceptual statements, and, if necessary, following these statements up with troops.

—George Saunders, The Guardian, July 22, 2006

From what we learned of vagueness, we realize that the word “child” is vague, since it is not clear where the line is drawn between being a child and no longer being a child. It can also be ambiguous, because it can refer not only to a person of immature years but also to a person’s offspring. As if this weren’t enough, it is also general because it applies to both boys and girls. Generality is lack of specificity. The more different kinds of Xs to which the word “X” applies, the more general it is. Regarding specific words and phrases, the more different kinds of Xs to which a word applies, the more general the word “X” is. “Moore has a dog” is more general than “Moore has an otterhound.” “Moore has a pet” is still more general.

If you learn that Clarence has an arrest record, it may well lower your estimate of him and may prevent you from hiring him to do work around your house, for example. But if some more detail were supplied— for instance, that he had been arrested during a protest against a company that was polluting the local river —it might well make a difference in your opinion of him. The difference between a very general description and one with more specificity can be crucial to nearly any decision.

There has been a lot of discussion about whether the War on Terror should really be called a “war” at all. The phrase has continued to be used because “war” is both vague and general. Some believe that the word as traditionally used requires an enemy that is organized and identifiable, such as a country or province, and those are difficult to identify in the War on Terror. Still less clearly a war is the so-called War on Drugs. This seems to be a purely metaphorical use of the word “war,” meant to show only that somebody is serious about the issue and to justify the expense of prosecuting drug cases.

We don’t mean to confuse you with these closely related and overlapping pitfalls—vagueness, ambiguity, and generality. In practical fact, it is less important that you classify the problem that infects a claim or idea than that you see what’s going on and can explain it. For example, “Just what do you mean by ‘war’?” is a good response to someone who is using the word too loosely. In some of the exercises that follow, we’ll ask you to identify problems in different passages in order to help you become familiar with the ideas. In others, we’ll simply ask you to explain what is needed for clarification.

 

 

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Anyhow, with all these potential pitfalls to clear thinking and clear communication, what is a critically thinking person to do? To start, we can do the best we can to be clear in what our words mean. So after the following exercises we will turn our attention to the definition of terms.

Here are several exercises to give you practice identifying precision (or lack thereof) in sentences.

Exercise 3-1 The lettered words and phrases that follow each of the following fragments vary in their precision. In each instance, determine which is the most precise and which is the least precise; then rank the remainder in order of precision, to the extent possible. If these exercises are discussed in class, you’ll discover that many of them leave room for disagreement. Discussion with input from your instructor will help you and your classmates reach closer agreement about items that prove especially difficult to rank.

▲—See the answers section at the back of the book.

Example Over the past ten years, the median income of wage earners in St. Paul a. nearly doubled b. increased substantially c. increased by 85.5 percent d. increased by more than 85 percent

Answer Choice (b) is the least precise because it provides the least information; (c) is the most precise because it provides the most detailed figure. In between, (d) is the second most precise, followed by (a).

▲ 1. Eli and Sarah a. decided to sell their house and move b. made plans for the future c. considered moving d. talked e. discussed their future f. discussed selling their house

2. Manuel a. worked in the yard all afternoon b. spent the afternoon planting flowers in the yard c. was outside all afternoon d. spent the afternoon planting salvia alongside his front sidewalk e. spent the afternoon in the yard

3. The American Civil War a. was the bloodiest in American history

 

 

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b. resulted in the highest percentage of deaths of U.S. males of any war c. saw 10 percent of young Northern males and 30 percent of young

Southern males lose their lives d. resulted in the deaths of approximately 750,000 soldiers, North and

South

 

 

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▲ 4. The recent changes in the tax code a. will substantially increase taxes paid by those making more than

$200,000 per year b. will increase by 4 percent the tax rate for those making more than

$200,000 per year; will leave unchanged the tax rate for people making between $40,000 and $200,000; and will decrease by 2 percent the tax rate for those making less than $40,000

c. will make some important changes in who pays what in taxes d. are tougher on the rich than the provisions in the previous tax law e. raise rates for the wealthy and reduce them for those in the lowest

brackets 5. Smedley is absent because

a. he’s not feeling well b. he’s under the weather c. he has an upset stomach and a fever d. he’s nauseated and has a fever of more than 103° e. he has flulike symptoms

6. Candice a. had a nice trip to her home town b. took a vacation c. visited her mother back in Wichita Falls d. was out of town for a while e. visited her mother

▲ 7. Hurricane Sandy a. was the second most costly storm to hit the United States b. took over 200 lives in seven countries along its path c. killed people in several countries d. killed 253 people from Jamaica to Canada and did $65 million worth

of damage e. was the most lethal storm to hit the United States since Katrina

8. The Miami Heat a. beat the Atlanta Hawks last night b. 104, the Atlanta Hawks 101 c. squeaked by the Atlanta Hawks last night d. beat the Atlanta Hawks by three points in a playoff game last night e. won last night

9. Roy and Jaydee are a. driving less because they want to reduce auto emissions b. trying to reduce their carbon footprint c. concerned about the effects of carbon emissions on the world’s

climate

 

 

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d. carpooling with neighbors to keep down the amount of carbon they cause to be emitted

e. worried about global climate change 10. The Tea Party

a. was unsuccessful in at least one Senate race b. has supported candidates who failed to win in the general election c. has caused a shift in the policies adopted by the Republican Party d. supported a candidate for the Senate in Missouri who lost the

election

 

 

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Exercise 3-2 You do not always have to classify problematic sentences as too vague, ambiguous, or too general, but practice in doing so can help you learn to spot problems quicker.

For each of the following, determine if it is too vague or too ambiguous, or simply not useful because of either of these faults. Explain your answer.

Example Full implementation of the Affordable Care Act (“Obamacare”) will cause a serious increase in health care costs.

Answer This claim is too vague to be very useful. The problem is the phrase “serious increase,” which could mean anything within a wide range of cost increases. What is a serious increase to one person may not be serious at all to another.

▲ 1. Full implementation of the Affordable Care Act (“Obamacare”) will cause a noticeable decrease in health care costs.

2. I would not advise going to Raymond’s party; he invites all kinds of people to those things.

3. Sign in store window: Help Wanted. ▲ 4. He chased the girl in his car.

5. Remember, you have an appointment tomorrow afternoon. 6. The new tax plan will only affect rich people.

▲ 7. He gave her cat food. 8. Professional football needs new rules about excessive violence in the

game. 9. She had her daughter’s family over and served them a very nice meal.

10. Headline: Killer sentenced to die for the second time in ten years. ▲ 11. You only need modest exercise to stay healthy.

12. Yes, I saw the robber; he looked perfectly ordinary. 13. Prostitutes appeal to the mayor. 14. Athletes have to stay in training year round. 15. They’re looking for teachers of Spanish, French, and German.

 

 

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source: THE BORN LOSER © 2009 Art and Chip Sansom. Reprinted by permission of Universal Uclick for UFS. All rights reserved.

 

 

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Exercise 3-3 Which of each set of claims suffers least from excessive vagueness, ambiguity, or excessive generality?

Example a. The trees served to make shade for the patio. b. He served his country proudly.

Answer The use of “served” in (b) is more vague than that in (a). We know exactly what the trees did; we don’t know what he did.

▲ 1. a. Rooney served the church his entire life. b. Rooney’s tennis serve is impossible to return.

2. a. The window served its purpose. b. The window served as an escape hatch.

3. a. Throughout their marriage, Alfredo served her dinner. b. Throughout their marriage, Alfredo served her well.

▲ 4. a. Minta turned her ankle. b. Minta turned to religion.

5. a. These scales will turn on the weight of a hair. b. This car will turn on a dime.

6. a. Fenner’s boss turned vicious. b. Fenner’s boss turned out to be forty-seven.

▲ 7. a. Time to turn the garden. b. Time to turn off the sprinkler.

8. a. The wine turned to vinegar. b. The wine turned out to be vinegar.

9. a. Harper flew around the world. b. Harper departed around 3:00 a.m.

▲ 10. a. Clifton turned out the light. b. Clifton turned out the vote.

11. a. The glass is full to the brim. b. Mrs. Couch has a rather full figure.

12. a. Kathy gave him a full report. b. “Oh, no, thank you! I am full.”

 

 

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13. a. Oswald was dealt a full house. b. Oswald is not playing with a full deck.

14. a. Money is not the key to happiness. b. This is not the key to the garage.

▲ 15. a. Porker set a good example. b. Porker set the world record for the 100-meter dash.

DEFINING TERMS When today’s typical student hears the word “definition,” we wouldn’t be surprised if the first thing to come to mind is television. “Ultra-high definition” is now the standard of clarity in what we see on the home screen. This is directly analogous to the clarity and distinctness we’re looking for as critical thinkers, and the careful definition of terms is one of our most useful tools in pursuing this goal. While the business of definitions may seem straightforward (“‘carrot’ refers to a tapering, orange-colored root eaten as a vegetable”), you’ll soon see that there’s more to it than you might have thought. For example, a multitude of attempts have been made to construct a definition of “person” (or, if you like, “human being”). Everything from “rational animal” to “featherless biped” has been suggested. But such important issues as whether abortion is morally permissible, whether fetuses have rights, whether a fetus is correctly referred to as an “unborn child,” and doubtless many others—all turn on how we define “person” and some of these other basic concepts. Indeed, if we define “abortion” as “the murder of an unborn child,” the debate on abortion is over before it begins.

A definition is the start of an argument, not the end of one.

—Neil Postman, author of Amusing Ourselves to Death: Public Discourse in the Age of Show Business

 

 

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Some arguments against the acceptance of rights for gay men and lesbians depend on the claim that their orientation is “unnatural.”* But to arrive at a definition of “natural” (or “unnatural”) is no easy task. If you spend a few minutes thinking about this difficulty—even better, if you discuss it with others—we think you’ll see what we mean. What is “natural,” depending on who is defining the term, can mean anything from “occurs in nature” to “correct in the eyes of God.”

As you will see in Chapter 12, the definition of the word “use” by the U.S. Supreme Court made a difference of thirty years in the sentence of John Angus Smith in a recent criminal case** Definitions matter. Now, let’s have a look at how to deal with them.

Purposes of Definitions We’ll start by indicating some of the purposes that definitions serve, then go on to describe several different types of definitions. After that, we’ll give some rough and ready ideas on giving good definitions.

Definitions can serve several purposes, but we want to call your attention to three: 1. The first and main purpose served by definitions is to tell us what a word means. When we don’t

know a word’s meaning, we often look it up in a dictionary. The definitions given there are lexical definitions; they tell us what the word ordinarily means (“tamarin. noun: a small, forest-dwelling South American monkey of the marmoset family, typically brightly colored and with tufts and crests of hair around the face and neck.”). You might well ask, Isn’t this what all definitions do? A good question, and the answer is no. Check the following.

2. Sometimes the usual meaning of a word or phrase is too vague or too general to be useful in a given context, so a definition is needed to make the term more precise. For example, the word “dollars” is too general to be used in its normal sense in a sales contract, because it could apply to U.S. dollars, Canadian dollars, Australian dollars, and more. So we make the meaning precise by stipulating that “In this contract, the term ‘dollars’ will refer exclusively to Canadian dollars.”

 

 

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We can also stipulate that a word will have a new meaning in a given context. For example, “In this environment, ‘desktop’ means the basic opening screen of the operating system—the one with the trash can.” Furthermore, we can assign meanings to words we invent. Stephen Colbert used the word “truthiness” on his inaugural Colbert Report in 2005. Its assigned meaning can be stated as “[the quality possessed by] those things a person claims to know intuitively or ‘from the gut’ without regard to evidence, logic, intellectual examination, or facts.”*

It’s bad poetry executed by people who can’t sing. That’s my definition of Rap.

—PETER STEELE

We’re guessing he doesn’t like it.

Definitions that make a term more precise or that stipulate new or different meanings for them are often referred to as precising definitions or stipulative definitions. But remember, these labels apply to certain uses of definitions, not to kinds of definitions.

3. Definitions can also be used to persuade; such use is often labeled the persuasive or rhetorical use of definition. Such usage can be troublesome, because it often distorts the real meaning of a term in order to influence someone either to favor or disfavor a person, policy, object, or event. If a liberal friend tries to “define” a conservative as “a hidebound, narrow-minded hypocrite who thinks the point to life is making money and ripping off poor people,” you know the point here is not the clarification of the meaning of the word “conservative.” It is a way of trashing conservatives. Such rhetorical uses of definitions frequently make use of the emotive meaning (or, if you prefer, the rhetorical force) of words. This meaning consists of the positive or negative associations of a word. Consider the difference between “government-guaranteed health care” and a “government takeover of health care.” These terms might reasonably be used to refer to the same thing, but they clearly have different emotional associations—one positive and one negative. The word “connotation” is the traditional term for these associations.**

Our definition of “abortion” as “the murder of an unborn child” at the beginning of this section is another much-quoted example of this type of definition.

Kinds of Definitions We’ve looked at some important purposes to which definitions can be put, and we must now distinguish between those purposes and the types of definitions that are used to serve them. Remember that the purpose of a definition and the type of definition it is are different things. (Compare: The purpose of food is to nourish our bodies and please our palettes, whereas types of food are vegetables, meat, Pringles, etc.)

Regardless of what purpose is served by defining a term, most definitions are of one of the three following types:

1. Definition by example (also called ostensive definition): Pointing to, naming, or otherwise identifying one or more examples of the sort of thing to which the term applies: “By ‘scripture,’ I mean writings like the Bible and the Koran.” “A mouse is this thing here, the one with the buttons.”

2. Definition by synonym: Giving another word or phrase that means the same as the term being defined. “‘Fastidious’ means the same as ‘fussy.’“ “‘Pulsatile’ means ‘throbbing.’“ “To be ‘lubricious’ is the same as to be ‘slippery.’“

 

 

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3. Analytical definition: Specifying the features that a thing must possess in order for the term being defined to apply to it. These definitions often take the form of a genus-and-species classification. For example, “A samovar is an urn that has a spigot and is used especially in Russia to boil water for tea.” “A mongoose is a ferret-sized mammal native to India that eats snakes and is related to civets.” Almost all dictionary definitions, often said to be lexical definitions, are of the analytical variety.

Some Tips on Definitions So far, we’ve seen that definitions serve a variety of purposes and take several different forms. Combinations can be of many sorts: a definition by synonym that is precising (“minor” means under eighteen); an analytical definition designed just to persuade (a liberal is somebody who wants the able and willing to take care of both the unable and the unwilling). But what makes a definition a good one?

First, definitions should not prejudice the case against one side of a debate or the other. This is one form of begging the question, which will be discussed in some detail in Chapter 6. For now, just recall that one cannot usually win a debate simply by insisting on one’s own favored definition of key terms, since those who disagree with your position will also disagree with your definitions. Definitions are instances in which people have to try to achieve a kind of neutral ground.

Second, definitions should be clear. They are designed to clear the air, not muddy the water. This means they should be expressed in language that is as clear and simple as the subject will allow. If we define a word in language that is more obscure than the original word, we accomplish nothing. This includes avoiding emotively charged language whenever possible.

Realize that sometimes you must get along with incomplete definitions. In real life, we sometimes have to deal with claims that include such big-league abstractions as friendship, loyalty, fair play, freedom, rights, and so forth. If you have to give a complete definition of “freedom” or “fair play,” you’d best not plan on getting home early. Such concepts have subtle and complex parameters that might take a lifetime to pin down. (Plato, generally recognized as a pretty smart cookie, spent an entire book in an attempt to define “justice.”) For practical purposes, what is usually needed for words like these is not a complete definition but a precise definition that focuses on one aspect of the concept and provides sufficient guidance for the purposes at hand: “To me, the word ‘justice’ does not include referring to a person’s private life when evaluating his or her work performance.”

Do We Always Act Selfishly?

Whenever you can, you act so as to satisfy your desires. Acting to satisfy your desires is acting selfishly. Therefore, whenever you can, you act selfishly.

Persuaded? We hope not. If you apply a little critical thinking to this argument, it should be clear that hidden within it is an odd definition of acting selfishly—as acting so as to satisfy your desires. Yes, under this definition, whenever you can, you act selfishly, something most of us don’t believe. But a definition that better captures the ordinary understanding of what it is to act selfishly is to say that acting selfishly is to place your own interests above those of others. Under this definition, we’d expect people’s actions to include both selfish and unselfish acts, which is what happens.

If an argument leads to a surprising result, check definitions!

 

 

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The following exercise will give you practice with definitions:

Exercise 3-4 In groups (or individually if your instructor prefers), determine what term in each of the following is being defined and whether the definition is by example or by synonym or an analytical definition. If it is difficult to tell which kind of definition is present, describe the difficulty.

▲ 1. A piano is a stringed instrument in which felt hammers are made to strike the strings by an arrangement of keys and levers.

2. “Decaffeinated” means without caffeine. 3. Steve Martin is my idea of a successful philosophy major.

▲ 4. The red planet is Mars. 5. “UV” refers to ultraviolet light. 6. The Cheyenne perfectly illustrate the sort of Native Americans who

were Plains Indians. 7. Data, in our case, is raw information collected from survey forms,

which is then put in tabular form and analyzed. ▲ 8. “Chiaroscuro” is just a fancy word for shading.

9. Bifocals are glasses with two different prescriptions ground into each lens, making it possible to focus at two different distances from the wearer.

10. Red is the color that we perceive when our eyes are struck by light waves of approximately seven angstroms.

▲ 11. A significant other can be taken to be a person’s spouse, lover, long- term companion, or just girlfriend or boyfriend.

12. “Assessment” means evaluation. 13. A blackout is “a period of total memory loss, as one induced by an

accident or prolonged alcoholic drinking.” When your buddies tell you they loved your rendition of the Lambada on Madison’s pool table the other night and you don’t even remember being at Madison’s, that is a blackout.

—Adapted from the CalPoly, San Luis Obispo, Mustang Daily 14. A pearl, which is the only animal-produced gem, begins as an irritant

inside an oyster. The oyster then secretes a coating of nacre around the irritating object. The result is a pearl, the size of which is determined by the number of layers with which the oyster coats the object.

15. According to my cousin, who lives in Tulsa, the phrase “bored person” refers to anybody who is between the ages of sixteen and twenty-five and lives in eastern Oklahoma.

 

 

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WRITING ARGUMENTATIVE ESSAYS Not long ago, the Educational Testing Service revamped the infamous Scholastic Aptitude Test (SAT), which many universities use when determining whether to admit an applicant. The most significant change was to have test takers write an argumentative essay. This change in the SAT shows the importance the educators place on the ability to write this type of essay. That’s because writing an argumentative essay is doing nothing other than thinking critically—and leaving a paper trail for others to follow. This isn’t a book on writing, but writing an argumentative essay is so closely related to thinking critically that we would like to take the opportunity to offer our recommendations. We know professors who have retired because they could not bear to read another student essay. As a result, we offer our two bits’ worth here in hopes of continuing to see familiar faces.

As we said back on page 65, an argumentative essay generally has four components:

A statement of the issue A statement of one’s position on that issue Arguments that support one’s position Rebuttals of arguments that support contrary positions

Ideally, your essay should begin with an introduction to the issue that demonstrates that the issue is important or interesting. This is not always easy, but even when you are not excited about the subject yourself, it is still good practice to try to make your reader interested. Your statement of the issue should be fair; that is, don’t try to state the issue in such a way that your position on it is obviously the only correct one. This can make your reader suspicious; the burden of convincing him or her will come later, when you give your arguments.

Your position on the issue should be clear. Try to be brief. If you have stated the issue clearly, it should be a simple matter to identify your position.

Your arguments in support of your position also should be as succinct as you can make them, but it is much more important to be clear than to be brief. After all, this is the heart of your essay. The reasons you cite should be clearly relevant, and they should be either clearly reliable or backed up by further arguments. Much of the rest of this book is devoted to how this is done; hang in there.

If there are well-known arguments for the other side of the issue, you should acknowledge them and offer some reason to believe that they are unconvincing. You can do this either by attacking the premises that are commonly given or by trying to show that those premises do not actually support the opposing conclusion. More on these topics later, too.

Following are some more detailed hints that might be helpful in planning and writing your argumentative essay:

1. Focus. Make clear at the outset what issue you intend to address and what your position on the issue will be. However, nothing is quite so boring as starting off with the words “In this essay, I will argue that X, Y, and Z,” and then going on to itemize everything you are about to say, and at the end concluding with the words “In this essay, I argued that X, Y, and Z.” As a matter of style, you should let the reader know what to expect without using trite phrases and without going on at length. However, you should try to find an engaging way to state your position. For example, instead of “In this essay, I will discuss the rights of animals to inherit property from their masters,” you might begin, “Could your inheritance wind up belonging to your mother’s cat?”

 

 

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2. Stick to the issue. All points you make in an essay should be connected to the issue under discussion and should always either (a) support, illustrate, explain, clarify, elaborate on, or emphasize your position on the issue or (b) serve as responses to anticipated objections. Rid the essay of irrelevancies and dangling thoughts.

3. Arrange the components of the essay in a logical sequence. This is just common sense. Make a point before you clarify it, for example, not the other way around.

When supporting your points, bring in examples, clarification, and the like in such a way that a reader knows what in the world you are doing. A reader should be able to discern the relationship between any given sentence and your ultimate objective, and he or she should be able to move from sentence to sentence and from paragraph to paragraph without getting lost or confused. If a reader cannot outline your essay with ease, you have not properly sequenced your material. Your essay might be fine as a piece of French philosophy, but it would not pass as an argumentative essay.

4. Be complete. Accomplish what you set out to accomplish, support your position adequately, and anticipate and respond to possible objections. Keep in mind that many issues are too large to be treated exhaustively in a single essay. The key to being complete is to define the issue sharply enough that you can be complete. Thus, the more limited your topic, the easier it is to be complete in covering it.

Also, be sure there is closure at every level. Sentences should be complete, paragraphs should be unified as wholes (and usually each should stick to a single point), and the essay should reach a conclusion. Incidentally, reaching a conclusion and summarizing are not the same thing. Short essays do not require summaries.

Good Writing Practices Understanding the four principles just mentioned is one thing, but actually employing them may be

more difficult. Fortunately, there are five practices that a writer can follow to improve the organization of an essay and to help avoid other problems. We offer the following merely as a set of recommendations within the broader scope of thinking critically in writing.

I’m for abolishing and doing away with redundancy.

—J.Curtis McKay, of the Wisconsin State Elections Board (reported by Ross and Petras)

We ourselves are also for that too.

1. At some stage after the first draft, outline what you have written. Then, make certain the outline is logical and that every sentence in the essay fits into the outline as it should. Some writers create an informal outline before they begin, but many do not. Our advice: Just identify the issue and your position on it, and start writing by stating them both. Incidentally, for most people, the hardest sentence to write is the first one. H. L. Mencken once said,

“Writing is easy. All you do is stare at a blank piece of paper until drops of blood form on your forehead.” We have better advice: Just begin using your keyboard. Say anything. You can always throw away what you write at first, but just the act of writing will help you get started. Eventually, you’ll say something relevant to your topic and then you’re off and running. 2. Revise your work. Revising is the secret to good writing. Even major-league writers revise what they

write, and they revise continuously. Unless you are more gifted than the very best professional writers, revise, revise, revise. Don’t think in terms of two or three drafts. Think in terms of innumerable drafts.

 

 

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3. Have someone else read your essay and offer criticisms of it. Revise as required. 4. If you have trouble with grammar or punctuation, reading your essay out loud may help you detect

problems your eyes have missed. 5. After you are completely satisfied with the essay, put it aside. Then, come back to it later for still further

revisions.

Essay Types to Avoid Seasoned instructors know that the first batch of essays they get from a class will include samples of each of the following types. We recommend avoiding these mistakes:

■ The Windy Preamble. Writers of this type of essay avoid getting to the issue and instead go on at length with introductory remarks, often about how important the issue is, how it has troubled thinkers for centuries, how opinions on the issue are many and various, and so on, and so on. Anything you write that smacks of “When in the course of human events . . . “ should go into the trash can immediately.

■ The Stream-of-Consciousness Ramble. This type of essay results when writers make no attempt to organize their thoughts and simply spew them out in the order in which they come to mind.

■ The Knee-Jerk Reaction. In this type of essay, writers record their first reaction to an issue without considering the issue in any depth or detail. It always shows.

 

 

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■ The Glancing Blow. In this type of essay, writers address an issue obliquely. If they are supposed to evaluate the health benefits of bicycling, they will bury the topic in an essay on the history of cycling; if they are supposed to address the history of cycling, they will talk about the benefits of riding bicycles throughout history.

■ Let the Reader Do the Work. Writers of this type of essay expect the reader to follow them through non sequiturs, abrupt shifts in direction, and irrelevant sidetracks.

And While We’re on the Subject of Writing

Don’t forget these rules of good style: 1. Avoid clichés like the plague. 2. Be more or less specific. 3. NEVER generalize. 4. The passive voice is to be ignored. 5. Never, ever be redundant. 6. Exaggeration is a billion times worse than understatement. 7. Make sure verbs agrees with their subjects. 8. Why use rhetorical questions? 9. Parenthetical remarks (however relevant) are (usually) unnecessary.

10. Proofread carefully to see if you any words out. 11. And it’s usually a bad idea to start a sentence with a conjunction.

This list has been making the rounds on the Internet.

Persuasive Writing The primary aim of argumentation and the argumentative essay is to support a position on an issue. Good writers, however, write for an audience and hope their audience will find what they write persuasive. If you are writing for an audience of people who think critically, it is helpful to adhere to these principles:

Confine your discussion of an opponent’s point of view to issues rather than personal considerations. When rebutting an opposing viewpoint, avoid being strident or insulting. Don’t call opposing arguments absurd or ridiculous. If an opponent’s argument is good, concede that it is good.

 

 

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If space or time is limited, be sure to concentrate on the most important considerations. Don’t become obsessive about refuting every last criticism of your position. Present your strongest arguments first.

There is nothing wrong with trying to make a persuasive case for your position. However, in this book we place more emphasis on making and recognizing good arguments than on simply devising effective techniques of persuasion. Some people can be persuaded by poor arguments and doubtful claims, and an argumentative essay can be effective as a piece of propaganda even when it is a rational and critical failure. One of the most difficult things you are called upon to do as a critical thinker is to construct and evaluate claims and arguments independently of their power to win a following. The remainder of this book—after a section on writing and diversity—is devoted to this task.

Writing in a Diverse Society

In closing, it seems appropriate to mention how important it is to avoid writing in a manner that reinforces questionable assumptions and attitudes about people’s gender, ethnic background, religion, sexual orientation, physical ability or disability, or other characteristics. This isn’t just a matter of ethics; it is a matter of clarity and good sense. Careless word choices relative to such characteristics not only are imprecise and inaccurate but also may be viewed as biased even if they were not intended to be, and thus they may diminish the writer’s credibility. Worse, using sexist or racist language may distort the writer’s own perspective and keep him or her from viewing social issues clearly and objectively.

“Always” and “never” are two words you should always remember never to use.

—Wendell Johnson

Another tip on writing.

But language isn’t entirely not a matter of ethics, either. We are a society that aspires to be just, a society that strives not to withhold its benefits from individuals on the basis of their ethnic or racial background, skin color, religion, gender, or disability. As a people, we try to end practices and change or remove institutions that are unjustly discriminatory. Some of these unfair practices and institutions are, unfortunately, embedded in our language.

 

 

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Some common ways of speaking and writing, for example, assume that “normal” people are all white males. It is still not uncommon, for instance, to mention a person’s race, gender, or ethnic background if the person is not a white male, and not to do so if the person is. Of course, it may be relevant to whatever you are writing about to state that this particular individual is a male of Irish descent, or whatever; if so, there is absolutely nothing wrong with saying so.

Some language practices are particularly unfair to women. Imagine a conversation among three people, you being one of them. Imagine that the other two talk only to each other. When you speak, they listen politely; but when you are finished, they continue as though you had never spoken. Even though what you say is true and relevant to the discussion, the other two proceed as though you were invisible. Because you are not being taken seriously, you are at a considerable disadvantage. You have reason to be unhappy.

In an analogous way, women have been far less visible in language than men and have thus been at a disadvantage. Another word for the human race is not “woman,” but “man” or “mankind.” The generic human has often been referred to as “he.” How do you run a project? You man it. Who supervises the department or runs the meeting? The chairman. Who heads the crew? The foreman. Picture a research scientist to yourself. Got the picture? Is it a picture of a woman? No? That’s because the standard picture, or stereotype, of a research scientist is a picture of a man. Or, read this sentence: “Research scientists often put their work before their personal lives and neglect their husbands.” Were you surprised by the last word? Again, the stereotypical picture of a research scientist is a picture of a man.

A careful and precise writer finds little need to converse in the lazy language of stereotypes, especially those that perpetuate prejudice. As long as the idea prevails that the “normal” research scientist is a man, women who are or who wish to become research scientists will tend to be thought of as out of place. So they must carry an extra burden, the burden of showing that they are not out of place. That’s unfair. If you unthinkingly always write, “The research scientist . . . he,” you are perpetuating an image that places women at a disadvantage. Some research scientists are men, and some are women. If you wish to make a claim about male research scientists, do so. But if you wish to make a claim about research scientists in general, don’t write as though they were all males.

The rule to follow in all cases is this: Keep your writing free of irrelevant implied evaluation of gender, race, ethnic background, religion, or any other human attribute.

RecapThis list summarizes the topics covered in this chapter: ■ Clarity of language is extremely important to the ability to think

critically. ■ Clarity of language can often be lost as a result of multiple causes,

including, importantly, vagueness, ambiguity, and generality. ■ Vagueness is a matter of degree; what matters is not being too vague for

the purposes at hand.

 

 

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■ A statement is ambiguous when it is subject to more than one interpretation and it isn’t clear which interpretation is the correct one.

■ Some main types of ambiguity are semantic ambiguity, syntactic ambiguity, grouping ambiguity, and ambiguous pronoun reference.

■ A claim is overly general when it lacks sufficient detail to restrict its application to the immediate subject.

■ To reduce vagueness or eliminate ambiguity, or when new or unfamiliar words are brought into play, or familiar words are used in an unusual way, definitions are our best tool.

■ The most common types of definitions are definition by synonym, definition by example, and analytical definition.

■ Some “definitions” are used not to clarify meaning but to express or influence attitude. This is known as the rhetorical use of definition.

■ The rhetorical use of definitions accomplishes its ends by means of the rhetorical force (emotive meaning) of terms.

■ Critical thinking done on paper is known as an argumentative essay, a type of writing worth mastering, perhaps by following our suggestions.

Additional Exercises Exercise 3-5 Are the italicized words or phrases in each of the following too imprecise given the implied context? Explain.

▲ 1. Please cook this steak longer. It’s too rare. 2. If you get ready for bed quickly, Mommy has a surprise for you. 3. This program contains language that some viewers may find offensive.

It is recommended for mature audiences only. ▲ 4. Turn down the damned noise! Some people around here want to sleep!

5. Based on our analysis of your eating habits, we recommend that you lower your consumption of sugar and refined carbohydrates.

6. NOTICE: Hazard Zone. Small children not permitted beyond this sign. ▲ 7. SOFAS CLEANED: $150 & up. MUST SEE TO GIVE EXACT

PRICES. 8. And remember, all our mufflers come with a lifetime guarantee. 9. CAUTION: To avoid unsafe levels of carbon monoxide, do not set the

wick on your kerosene stove too high. ▲ 10. Uncooked Frosting: Combine 1 unbeaten egg white, ½ cup corn syrup,

½ teaspoon vanilla, and dash salt. Beat with electric mixer until of

 

 

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fluffy spreading consistency. Frost cake. Serve within a few hours or refrigerate.

Exercise 3-6 Read the following passage, paying particular attention to the italicized words and phrases. Determine whether any of these expressions are too vague in the context in which you find them here. Term paper assignment: Your paper should be typed, between eight and twelve pages in length, and double-spaced. You should make use of at least three sources. Grading will be based on organization, use of sources, clarity of expression, quality of reasoning, and grammar.

 

 

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A rough draft is due before Thanksgiving. The final version is due at the end of the semester.

Exercise 3-7

▲ Read the following passage, paying particular attention to the italicized words and phrases. All of these expressions would be too imprecise for use in some contexts; determine which are and which are not too imprecise in this context.

In view of what can happen in twelve months to the fertilizer you apply at any one time, you can see why just one annual application may not be adequate. Here is a guide to timing the feeding of some of the more common types of garden flowers.

Feed begonias and fuchsias frequently with label-recommended amounts or less frequently with no more than half the recommended amount. Feed roses with label- recommended amounts as a new year’s growth begins and as each bloom period ends. Feed azaleas, camellias, rhododendrons, and similar plants immediately after bloom and again when the nights begin cooling off. Following these simple instructions can help your flower garden be as attractive as it can be.

Exercise 3-8 Rewrite the following claims to remedy problems of ambiguity. Do not assume that common sense by itself solves the problem. If the ambiguity is intentional, note this fact, and do not rewrite.

Example Former professional football player Jim Brown was accused of assaulting a thirty-three-year-old woman with a female accomplice.

Answer This claim is syntactically ambiguous because grammatically it isn’t clear what the phrase “with a female accomplice” modifies—Brown, the woman who was attacked, or, however bizarre it might be, the attack itself (he might have thrown the accomplice at the woman). To make it clear that Brown had the accomplice, the phrase “with a female accomplice” should have come right after the word “Brown” in the original claim.

▲ 1. The Raider tackle threw a block at the Giants linebacker. 2. Please close the door behind you.

 

 

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3. We heard that he informed you of what he said in his letter. ▲ 4. “How Therapy Can Help Torture Victims”

—Headline in newspaper 5. Charles drew his gun. 6. They were both exposed to someone who was ill a week ago.

 

 

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▲ 7. Chelsea has Hillary’s nose. 8. I flush the cooling system regularly and just put in new thermostats. 9. “Tuxedos Cut Ridiculously!”

—An ad for formal wear, quoted by Herb Caen ▲ 10. “Police Kill 6 Coyotes After Mauling of Girl”

—Headline in newspaper 11. “We promise nothing”

—Aquafina advertisement 12. A former governor of California, Pat Brown, viewing an area struck by

a flood, is said to have remarked, “This is the greatest disaster since I was elected governor.”

—Quoted by Lou Cannon in the Washington Post ▲ 13. “Besides Lyme disease, two other tick-borne diseases, babesiosis and

HGE, are infecting Americans in 30 states, according to recent studies. A single tick can infect people with more than one disease.”

—Self magazine 14. “Don’t freeze your can at the game.”

—Commercial for Miller beer 15. Volunteer help requested: Come prepared to lift heavy equipment with

construction helmet and work overalls. ▲ 16. “GE: We bring good things to life.”

—Television commercial 17. “Tropicana 100% Pure Florida Squeezed Orange Juice. You can’t pick a

better juice.” —Magazine advertisement

18. “It’s biodegradable! So remember, Arm and Hammer laundry detergent gets your wash as clean as can be [pause] without polluting our waters.”

—Television commercial ▲ 19. If you crave the taste of a real German beer, nothing is better than

Dunkelbrau. 20. Independent laboratory tests prove that Houndstooth cleanser gets your

bathroom cleaner than any other product. 21. We’re going to look at lots this afternoon.

▲ 22. Jordan could write more profound essays. 23. “Two million times a day Americans love to eat, Rice-a-Roni—the San

Francisco treat.” —Advertisement

24. “New York’s first commercial human sperm-bank opened Friday with semen samples from 18 men frozen in a stainless steel tank.”

 

 

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—Strunk and White, The Elements of Style ▲ 25. She was disturbed when she lay down to nap by a noisy cow.

 

 

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26. “More than half of expectant mothers suffer heartburn. To minimize symptoms, suggests Donald O. Castell, M.D., of the Graduate Hospital in Philadelphia, avoid big, high-fat meals and don’t lie down for three hours after eating.”

—Self magazine 27. “Abraham Lincoln wrote the Gettysburg address while traveling from

Washington to Gettysburg on the back of an envelope.” —Richard Lederer

▲ 28. “When Queen Elizabeth exposed herself before her troops, they all shouted ‘harrah.’”

—Richard Lederer 29. “In one of Shakespeare’s famous plays, Hamlet relieves himself in a

long soliloquy.” —Richard Lederer

30. The two suspects fled the area before the officers’ arrival in a white Ford Mustang, being driven by a third male.

▲ 31. “AT&T, for the life of your business.” ▲ 32. The teacher of this class might have been a member of the opposite sex. ▲ 33. “Woman gets 9 years for killing 11th husband.”

—Supposedly, a sign Headline in newspaper 34. “Average hospital costs are now an unprecedented $2,063.04 per day in

California. Many primary plans don’t pay 20% of that amount.” —AARP Group Health Insurance Program advertisement

35. “I am a huge Mustang fan.” —Ford Mustang advertisement

36. “Visitors are expected to complain at the office between the hours of 9:00 and 11:00 a.m. daily.”

—Supposedly, a sign in an Athens, Greece, hotel 37. “Order your summers suit. Because is big rush we will execute

customers in strict rotation.” —Supposedly, a sign in a Rhodes tailor shop

38. “Please do not feed the animals. If you have any suitable food, give it to the guard on duty.”

—Supposedly, a sign at a Budapest zoo 39. “Our wines leave you with nothing to hope for.”

—Supposedly, from a Swiss menu 40. “Our Promise—Good for life.”

—Cheerios

 

 

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41. Thinking clearly involves hard work. 42. “Cadillac—Break Through”

 

 

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Exercise 3-9 Determine which of the italicized expressions are ambiguous, which are more likely to refer to the members of the class taken as a group, and which are more likely to refer to the members of the class taken individually.

Example Narcotics are habit forming.

Answer In this claim, narcotics refers to individual members of the class because it is specific narcotics that are habit forming. (One does not ordinarily become addicted to the entire class of narcotics.)

▲ 1. Swedes eat millions of quarts of yogurt every day. 2. Professors at the university make millions of dollars a year. 3. Our amplifiers can be heard all across the country.

▲ 4. Students at Pleasant Valley High School enroll in hundreds of courses each year.

5. Cowboys die with their boots on. 6. The angles of a triangle add up to 180 degrees.

▲ 7. The New York Giants played mediocre football last year. 8. On our airline, passengers have their choice of three different meals. 9. On our airline, passengers flew fourteen million miles last month

without incident. ▲ 10. Hundreds of people have ridden in that taxi.

11. All our cars are on sale for two hundred dollars over factory invoice. ▲ 12. Chicagoans drink more beer than New Yorkers.

13. Power lawn mowers produce more pollution than motorcycles. 14. The Baltimore Orioles may make it to the World Series in another six or

seven years. ▲ 15. People are getting older.

Exercise 3- 10

 

 

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What is the ambiguity behind the joke?

 

 

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Exercise 3- 11 Determine which of the following definitions are more likely designed to persuade and which are not.

1. “Punk is musical freedom. It’s saying, doing and playing what you want. In Webster’s terms, ‘nirvana’ means freedom from pain, suffering and the external world, and that’s pretty close to my definition of Punk Rock.”

—Kurt Cobain 2. “Congress’s definition of torture . . . [is] the infliction of severe mental

or physical pain.” —John Yoo

3. “Democrats’ definition of “rich”—always seems to be set just above whatever the salary happens to be for a member of Congress. Perhaps that says it all.”

—Steve Steckler 4. “That is the definition of faith—acceptance of that which we imagine to

be true, that which we cannot prove.” —Dan Brown

5. “Sin: That’s anything that’s so much fun it’s difficult not to do it.” —Dave Kilbourne

Exercise 3- 12 Make up six definitions, two of which are designed to make the thing defined look good, two of which are designed to make it look bad, and two of which are neutral.

Exercise 3- 13 The sentences in this Associated Press health report have been scrambled. Rearrange them so that the report makes sense.

 

 

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1. The men, usually strong with no known vices or ailments, die suddenly, uttering an agonizing groan, writhing and gasping before succumbing to the mysterious affliction.

2. Scores of cases have been reported in the United States during the past decade.

3. In the United States, health authorities call it “Sudden Unexplained Death Syndrome,” or “SUDS.”

4. Hundreds of similar deaths have been noted worldwide. 5. The phenomenon is known as “lai tai,” or “nightmare death,” in

Thailand. 6. In the Philippines, it is called “bangungut,” meaning “to rise and moan

in sleep.” 7. Health officials are baffled by a syndrome that typically strikes Asian

men in their thirties while they sleep. 8. Researchers cannot say what is killing SUDS victims.

 

 

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Exercise 3- 14

▲ The sentences in the following passage have been scrambled. Rearrange them so that the passage makes sense. You’ll find an answer in the answers section. 1. Weintraub’s findings were based on a computer test of 1,101 doctors

twenty-eight to ninety-two years old. 2. She and her colleagues found that the top ten scorers aged seventy-five

to ninety-two did as well as the average of men under thirty-five. 3. “The test measures memory, attention, visual perception, calculation,

and reasoning,” she said. 4. “The studies also provide intriguing clues to how that happens,” said

Sandra Weintraub, a neuropsychologist at Harvard Medical School in Boston.

5. “The ability of some men to retain mental function might be related to their ability to produce a certain type of brain cell not present at birth,” she said.

6. The studies show that some men manage to escape the trend of declining mental ability with age.

7. Many elderly men are at least as mentally able as the average young adult, according to recent studies.

Exercise 3- 15

 

 

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This billboard, one of many put up across the country since 2009, was sponsored by the local (Butte County, California) Coalition of Reason and the national United Coalition of Reason. The billboards created controversy in many towns, and as happened in many other parts of the country, at least one local billboard was vandalized. (The word “Don’t” was painted over.)

In a brief essay of no more than two pages, present a case on one side or the other of this issue: Should an organization be allowed to put up billboards that many members of a community will find offensive?

Exercise 3- 16 Rewrite each of the following claims in gender-neutral language.

Example We have insufficient manpower to complete the task.

 

 

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Answer We have insufficient personnel to complete the task.

▲ 1. A student should choose his major with considerable care. 2. When a student chooses his major, he must do so carefully. 3. The true citizen understands his debt to his country.

▲ 4. If a nurse can find nothing wrong with you in her preliminary examination, she will recommend a physician to you. However, in this city the physician will wish to protect himself by having you sign a waiver.

5. You should expect to be interviewed by a personnel director. You should be cautious when talking to him.

6. The entrant must indicate that he has read the rules, that he understands them, and that he is willing to abide by them. If he has questions, then he should bring them to the attention of an official, and he will answer them.

▲ 7. A soldier should be prepared to sacrifice his life for his comrades. 8. If anyone wants a refund, he should apply at the main office and have

his identification with him. 9. The person who has tried our tea knows that it will neither keep him

awake nor make him jittery. ▲ 10. If any petitioner is over sixty, he (she) should have completed form E-7.

11. Not everyone has the same beliefs. One person may not wish to put himself on the line, whereas another may welcome the chance to make his view known to his friends.

12. God created man in his own image. ▲ 13. Language is nature’s greatest gift to mankind.

14. Of all the animals, the most intelligent is man. 15. The common man prefers peace to war.

▲ 16. The proof must be acceptable to the rational man. ▲ 17. The Founding Fathers believed that all men are created equal.

18. Man’s pursuit of happiness has led him to prefer leisure to work. 19. When the individual reaches manhood, he is able to make such

decisions for himself. ▲ 20. If an athlete wants to play for the National Football League, he should

have a good work ethic. 21. The new city bus service has hired several women drivers. 22. The city is also hiring firemen, policemen, and mailmen; and the city

council is planning to elect a new chairman. 23. Harold Vasquez worked for City Hospital as a male nurse.

▲ 24. Most U.S. senators are men. 25. Mr. and Mrs. Macleod joined a club for men and their wives. 26. Mr. Macleod lets his wife work for the city.

 

 

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▲ 27. Macleod doesn’t know it, but Mrs. Macleod is a women’s libber. 28. Several coeds have signed up for the seminar.

 

 

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29. A judge must be sensitive to the atmosphere in his courtroom. ▲ 30. To be a good politician, you have to be a good salesman.

Exercise 3- 17

▲ A riddle: A man is walking down the street one day when he suddenly recognizes an old friend whom he has not seen in years walking in his direction with a little girl. They greet each other warmly, and the friend says, “I married since I last saw you, to someone you never met, and this is my daughter, Ellen.” The man says to Ellen, “You look just like your mother.” How did he know that?

This riddle comes from Janice Moulton’s article “The Myth of the Neutral Man.” Discuss why so many people don’t get the answer to this riddle straight off.

Classroom/Writing Exercise This exercise is designed for use in the classroom, although your instructor may make a different kind of assignment. Consider the often heard claim “Homosexuality is not natural.” Many people agree or disagree with this statement even though they have only the most rudimentary idea of what it might mean. Discuss what you think might be meant by the claim, taking note of any vagueness or ambiguity that might be involved.

More Writing Exercises Everyone, no matter how well he or she writes, can improve. And the best way to improve is to practice. Since finding a topic to write about is often the hardest part of a writing assignment, we’re supplying three subjects for you to write about. For each— or whichever your instructor might assign— write a one- to two-page essay in which you clearly identify the issue (or issues), state your position on the issue (a hypothetical position if you don’t have one), and give at least one good reason in support of your position. Try also to give at least one reason why the opposing position is wrong.

1. The exchange of dirty hypodermic needles for clean ones, or the sale of clean ones, is legal in many states. In such states, the transmission of HIV and hepatitis from dirty needles is down dramatically. But bills [in the California legislature] to legalize clean-needle exchanges have been stymied by the last two governors, who earnestly but incorrectly

 

 

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believed that the availability of clean needles would increase drug abuse. Our state, like every other state that has not yet done it, should immediately approve legislation to make clean needles available.

—Adapted from an editorial by Marsha N. Cohen, professor of law at Hastings College of Law

2. On February 11, 2003, the Eighth Circuit Court of Appeals ruled that the state of Arkansas could force death-row prisoner Charles Laverne Singleton to take antipsychotic drugs to make him sane enough to execute. Singleton was to be executed for felony capital murder but became insane while in prison. “Medicine is supposed to heal people, not prepare them for execution. A law that asks doctors to make people well so that the government can kill them is an absurd law,” said David Kaczynski, the executive director of New Yorkers Against the Death Penalty.

 

 

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3. Some politicians make a lot of noise about how Canadians and others pay much less for prescription drugs than Americans do. Those who are constantly pointing to the prices and the practices of other nations when it comes to pharmaceutical drugs ignore the fact that those other nations lag far behind the United States when it comes to creating new medicines. Canada, Germany, and other countries get the benefits of American research but contribute much less than the United States does to the creation of drugs. On the surface, these countries have a good deal, but in reality everyone is worse off, because the development of new medicines is slower than it would be if worldwide prices were high enough to cover research costs.

—Adapted from an editorial by Thomas Sowell, senior fellow at the Hoover Institution

*The word “gobbledygook” was first used by Texas representative Maury Maverick in 1944 to apply to language often used by government officials. *Reported in the Globe and Mail, February 7, 2003. *See, for example, Vagueness:A Reader, by R. Keefe and P. Smith, eds. (Cambridge, MA: MIT Press, 1996), and Vagueness, by T. Williamson (London and New York: Routledge, 1994). *This particular kind of syntactic ambiguity is analyzed further in Chapter 9, which deals with propositional logic. *”[W]e’re talking about a particular behavior that most American’s [sic] consider strange and unnatural, and many Americans consider deeply immoral.” “Equal Rights for Homosexuals,” by Gregory Kouki, www.str.org/site/News2? page=NewsArticle&id=5226. **See Exercise 12-13, page 405, for details. *This version is due to Dick Meyer, CBS News, December 12, 2006. Actually, the word “truthiness” had been around for a very long time before Colbert reinvented it. It was mentioned in the Oxford English Dictionary as a variant of “truth.” *Much more will be said about the rhetorical force of words in Chapter 5.

 

Memo 2

104 Unit 2: The Three-Stop Writing Process 5: Completing Business Messages 105

Use Lists and Bullets to Clarify and Emphasize An effective alternative to using conventional sentences is to set off important ideas in a – a series of words, names, or other items. Lists can show the sequence of your ideas, heighten their impact visually, and increase the likelihood that readers will find your key points. In addition, lists simplify complex subjects, highlight the main point, ease the skimming process for busy readers, and give them a breather. Consider the difference between the following two approaches to the same information:

Narrative Owning your own business has many advantages. One is the ease of establishment. Another advantage is the satisfaction of working for yourself. As a sole proprietor, you also have the advantage of privacy because you do not have to reveal your information or plans to anyone.

List Owning your own business has three advantages: • Ease of establishment • Satisfaction of working for yourself • Privacy of information

 

When creating a list, you can separate items with numbers, letters, or bullets (a general term for any kind of graphical element that precedes each item). Bullets are generally preferred over numbers, unless the list is in some logical sequence or ranking, or specific list items will be referred to later on. Lists are easier to locate and read if the entire numbered or bulleted section is set off by extra space before and after, as the preceding examples demonstrate. Furthermore, when using lists, make sure to introduce them clearly so that people know what they’re about to read. Bibliography: Courtland L., B., & John V., T. (2007). Completing Business Messages. In D. Parker, R.

Butera, & M. Boos (Eds.), Business Communication Essentials (3rd ed., pp. 104- 105). Upper Saddle River: Pearson Prentice Hall.

1Lists are effective tools for highlighting and simplifying material.