Describe the main reasons why the healthcare practice needs a marketing plan

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To complete the following assignment, go to this week’s Assignment link in the left navigation.
Why Your Healthcare Practice Needs a Marketing Plan
Watch the video, Why Your Healthcare Practice Needs a Marketing Plan. Write a three page paper (excluding title and reference pages) in APA format. Utilize at least two scholarly sources (in addition to the video and the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:
• Describe the main reasons why the healthcare practice needs a marketing plan as outlined in the video.
• Describe three necessary considerations described in the video.
• Discuss three distinguished strategies presented in the video.
• Articulate how you will apply the information in the video to your marketing plan or a marketing plan in a healthcare organization

Microbiology

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Create a 2- to 3-page document in Microsoft Word for providing answers to questions in the following review sheets:
Support your responses with examples.
Cite any sources in APA format.
Week 5 – Review Sheet
Exercise 1: Moist and dry heat
1. How are microorganisms destroyed by moist heat? By dry heat?
 
2. Are some microorganisms more resistant to heat than others? Why?
 
3. Is moist heat more effective than dry heat? Why?
 
4. Why does dry heat require higher temperatures for longer time periods to sterilize than does moist heat?
 
5. What is the relationship of time to temperature in heat sterilization? Explain.
 
 
Exercise 2: The autoclave
 
1. Define the principles of sterilization with an autoclave and with a dry heat oven.
 
2. What pressure, temperature, and time are used in routine autoclaving?
 
3. What factors determine the time period necessary for steam-pressure sterilization? Dry-heat oven sterilization?
 
4. Why is it necessary to use bacteriologic controls to monitor heat- sterilization techniques?
 
5. When running an endospore control of autoclaving technique, why is one endospore preparation incubated without heating?

Compare and contrast the U.S. health care system with the health care system of other countries.

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Use the Internet or academic online databases to research five (5) of what you believe to be the most important and pressing economic issues that confront the United States healthcare industry today and will continue to do so into the next decade.
Provide a review of these issues in a ten to twelve (10-12) page paper in which you:
1. Provide a detailed description of the issues that you have researched.
2. Analyze the most significant economic effects of the researched issues on healthcare industry. Provide at least two (2) examples of these issues to support your response.
3. Suggest specific strategies that relevant entities / stakeholders may use to address the selected issues from an economic perspective. Justify your response.
4. Determine the strategic manner in which the United States can apply best economic best practices from other countries in addressing these issues.
5. Assess the likelihood of government and or private sector effectively addressing the issues.
6. Use at least ten (10) current references. Five (5) of these references must be from current peer-reviewed sources to support and substantiate your comments and perspectives.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Analyze the factors that are influencing the demand and supply of health care services in the U.S.
• Compare and contrast the U.S. health care system with the health care system of other countries.
• Use technology and information resources to research issues in health economics.
• Write clearly and concisely about health economics using proper writing mechanics.

biology

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Gene technology carries with it social and ethical implications—many of which engender personal views and discussion.
Select one (1) of the following biotechnology topics to write about:

  • Genetically modified crop plants
  • Genetically modified microorganisms
  • Genetically modified animals
  • Personal genomics and / or personalized medicine for humans
  • Gene therapy

Write a four to six (4 to 6) page paper on your chosen topic.  Organize your paper into sections corresponding to the following requirements:

  1. Biological basis. Describe the technology. Discuss what it accomplishes. Elaborate on the scientific principles that make this technology possible. Your goal in this section of the paper is to show the instructor that you understand the underlying science behind the technology. Describe how exactly the technology works. Discuss the biological principles that underlie this technology.
  2. Social and ethical implications. Without disclosing your personal view about this technology, provide an analysis of its social and ethical implications. State the ethical concerns apparent in the use of this technology. Discuss the benefits and risks. Your goal in this section is to look at all sides of the issue. In the next section, you will give your opinion.
  3. Personal viewpoint. In the previous section, your goal was to be as objective as possible, to look at all sides of the issues. In this section, your goals are to give a personal opinion about the technology and provide a justification of that opinion.
  4. Use at least three (3) quality resources in this assignment, in addition to the course text. Note: Wikipedia and similar Websites do not qualify as quality resources. The body of the paper must have in-text citations that correspond to the references. Integrate all sources into your paper using proper techniques of quoting, paraphrasing and summarizing, along with proper use of in-text citations to credit your sources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Examine DNA structure, and function, gene expression, and control.
  • Discuss the various applications of genomics and biotechnology.
  • Use technology and information resources to research issues in biology.
  • Write clearly and concisely about biology using proper writing mechanics